Is O Ring profitable to sell on Amazon Germany?

Flapen scores O Ring 43 out of 100 on Amazon Germany, a Fail. Shoppers spend €107K a year across 15 tracked products. 0 of the 2 products launched in the last year cleared the first-year sales bar. Search demand grew +29.0% in the last 90 days.

How competitive is the O Ring niche on Amazon Germany?

12 brands and 51 sellers compete in O Ring on Amazon Germany. The top 5 O Ring products take 68% of clicks, and the top 5 brands take 78%.

What do buyers complain about in O Ring?

O Ring buyers on Amazon Germany complain most about beworben Vs Tatsächliches Produkt, Haltbarkeit, and Qualität insgesamt. An estimated 1.0% of orders come back.

When does demand for O Ring peak?

Search demand for O Ring on Amazon Germany peaks in May, and the busiest month runs 1.5× the quietest.

What does it cost to enter the O Ring niche?

O Ring sells for €9.11 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €3.65 to €15.97. The average product has 3,066 reviews, the count a new listing must catch up to.

O Ring

Fail

Prices span $3.65–$15.97, mostly outside the sweet spot, so O Ring is a Fail.

Flapen Score: 43
43 / 100Ranks 2,253 of 3,232 Baumarkt niches · −6 vs the category median of 49
Market size: €107K/yr218K searches / yr
90-day growth: +29.0%search demand this quarter
Competition: 68%top-5 click share · 12 brands · 51 sellers

Flapen Score

O Ring against its category

The dotted line is the Baumarkt average. Past it, O Ring is stronger. Inside it, weaker.

43Fail

This niche Category average

See the method

Market

The O Ring market on Amazon at a glance

Shoppers on Amazon Germany searched for O Ring 218K times last year and spent an estimated €107K. The top 5 brands take 78% of clicks. Demand peaks in May. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €107K a year.

Searches, last 12 months: 218K
Growth, 90 days vs prior 90: +29.0%
Conversion, latest week: 5.4%
Market size, estimated: €107Ka year
Peak month: May1.5× the quietest month
Top search term: o ring sortiment40K searches a year

02 · Price

A sale here is worth €9.11.

Listings sell for €9.11 on average, from €3.65 to €15.97. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At €9.11 that is €5K to €7K a year per listing.

Average price: €9.11under the $15 to $100 sweet spot
Price range: €3.65–€15.97
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 10K–13K
Units per listing a year: 500–750
Revenue per listing a year: €5K–€7K
Returns: 1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #15 within Klempnerarbeiten. It carries 3,066 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings: 93%
Prime listings: 100%
Out of stock, average day: 0.5%
Average rank: #15in Klempnerarbeiten
Average rating: 4.54 starsAmazon Germany average 4.37 stars
Average reviews: 3,066per listing
Listings tracked: 15

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months: 2
Successful launches: 0Amazon's first-year sales bar
Average brand age: 41 months

Products

Top O Ring products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 flat

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

17%

Brand 147%
Brand 213%
Brand 37%
Brand 46%
Brand 55%
Brand 65%
Open — no brand owns it (6 brands, 17%)

Demand

O Ring search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: May · busiest ÷ quietest = 1.5×

Search terms

Top O Ring search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

o ring sortiment40K/yr +35.7%7.4% conv.
o ringe26K/yr +32.8%4.1% conv.
o ring26K/yr +28.3%2.4% conv.
o-ringe15K/yr +39.5%2.4% conv.
o ring set13K/yr +21.5%5.9% conv.
o-ring15K/yr +28.8%1.7% conv.
o ringe sortiment11K/yr +82.8%7.7% conv.
o-ring sortiment13K/yr +31.0%7.4% conv.
oringe13K/yr -0.7%1.0% conv.
oring set9K/yr +31.3%6.5% conv.

Reviews and returns

What reviews say buyers love and hate about O Ring

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Qualität insgesamt”

15%of negative reviews mention “beworben Vs Tatsächliches Produkt”

1.0%of orders come back

“Diese Angaben fehlen in der Produktbeschreibung”

A buyer, on “beworben Vs Tatsächliches Produkt”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Baumarkt niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Ameisenköder

€2.3M/yr+499.6%

Wasserpistole

€2.2M/yr+734.9%

Pool Thermometer

€839K/yr>1,000%

Maulwurf Vertreiber

€2.0M/yr+17.4%

Gartenschlauch

€2.6M/yr+304.9%

FAQ

Common O Ring questions

Answered from the same tracked data.

Categories