Nuki Smart Lock Pro 5. Generation
FailThe top 5 brands take 100% of clicks, so Nuki Smart Lock Pro 5. Generation is a Fail.
- Flapen Score
- 40 / 100Ranks 2,548 of 3,232 Baumarkt niches · −9 vs the category median of 4940
- Market size
- €2.3M/yr286K searches / yr
- 90-day growth
- +1.4%search demand this quarter
- Competition
- 96%top-5 click share · 2 brands · 30 sellers
Flapen Score
Nuki Smart Lock Pro 5. Generation against its category
The dotted line is the Baumarkt average. Past it, Nuki Smart Lock Pro 5. Generation is stronger. Inside it, weaker.
Market
The Nuki Smart Lock Pro 5. Generation market on Amazon at a glance
Shoppers on Amazon Germany searched for Nuki Smart Lock Pro 5. Generation 286K times last year and spent an estimated €2.3M. All 2 brands take every click. Demand peaks in Nov. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 286K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.3M a year.
- Searches, last 12 months
- 286K
- Growth, 90 days vs prior 90
- +1.4%
- Conversion, latest week
- 4.1%
- Market size, estimated
- €2.3Ma year
- Peak month
- November2.6× the quietest month
- Top search term
- nuki smart lock pro 5. generation273K searches a year
02 · Price
A sale here is worth €200.08.
Listings sell for €200.08 on average, from €117.42 to €342.41. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At €200.08 that is €200K to €250K a year per listing.
- Average price
- €200.08above the $15 to $100 sweet spot
- Price range
- €117.42–€342.41
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- €200K–€250K
- Returns
- 6.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3 within Türbeschläge & -schlösser. It carries 722 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #3in Türbeschläge & -schlösser
- Average rating
- 4.25 starsAmazon Germany average 4.37 stars
- Average reviews
- 722per listing
- Listings tracked
- 6
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Nuki Smart Lock Pro 5. Generation products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
30
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Brand 196%
- Brand 24%
Demand
Nuki Smart Lock Pro 5. Generation search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.6×
Search terms
Top Nuki Smart Lock Pro 5. Generation search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nuki smart lock pro 5. generation273K/yr
- nuki pro 55K/yr
- nuki smart lock pro 55K/yr
- smart lock pro2K/yr
Reviews and returns
What reviews say buyers love and hate about Nuki Smart Lock Pro 5. Generation
We read the reviews and the return reasons for every product selling here.
“Leider sehr schnell defekt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
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FAQ
Common Nuki Smart Lock Pro 5. Generation questions
Answered from the same tracked data.