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Nuki

Fail

The top 5 brands take 100% of clicks, so Nuki is a Fail.

Flapen Score
40
40 / 100
Ranks 2,548 of 3,232 Baumarkt niches · −9 vs the category median of 49
Market size
€7.0M/yr1.3M searches / yr
90-day growth
+4.9%search demand this quarter
Competition
91%top-5 click share · 2 brands · 31 sellers

Flapen Score

Nuki against its category

The dotted line is the Baumarkt average. Past it, Nuki is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nuki market on Amazon at a glance

Shoppers on Amazon Germany searched for Nuki 1.3M times last year and spent an estimated €7.0M. All 2 brands take every click. Demand peaks in Mar–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €7.0M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+4.9%
Conversion, latest week
2.8%
Market size, estimated
€7.0Ma year
Peak month
November3.2× the quietest month
Top search term
nuki491K searches a year

02 · Price

A sale here is worth €197.22.

Listings sell for €197.22 on average, from €117.42 to €342.41. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 3,000 to 4,000 of them. At €197.22 that is €592K to €789K a year per listing.

Average price
€197.22above the $15 to $100 sweet spot
Price range
€117.42–€342.41
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
3,000–4,000
Revenue per listing a year
€592K–€789K
Returns
6.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Türbeschläge & -schlösser. It carries 804 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#28in Türbeschläge & -schlösser
Average rating
4.28 starsAmazon Germany average 4.37 stars
Average reviews
804per listing
Listings tracked
8

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Nuki products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 194%
  • Brand 26%

Demand

Nuki search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Nov · busiest ÷ quietest = 3.2×

Search terms

Top Nuki search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nuki491K/yr
  • nuki smart lock pro 5. generation273K/yr
  • nuki smart lock231K/yr
  • nuki smart lock pro54K/yr
  • nuki smart lock ultra84K/yr
  • nuki smart lock pro (4. generation)25K/yr
  • nuki pro23K/yr
  • nuki ultra16K/yr
  • nuki smart lock 3.0 pro8K/yr
  • nuki smart lock go8K/yr

Reviews and returns

What reviews say buyers love and hate about Nuki

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Montage/Installation”
12%of negative reviews mention “Haltbarkeit”
6.1%of orders come back
“Leider sehr schnell defekt”
A buyer, on “Haltbarkeit”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Nuki questions

Answered from the same tracked data.