- Flapen Score
- 40 / 100Ranks 2,548 of 3,232 Baumarkt niches · −9 vs the category median of 4940
- Market size
- €7.0M/yr1.3M searches / yr
- 90-day growth
- +4.9%search demand this quarter
- Competition
- 91%top-5 click share · 2 brands · 31 sellers
Flapen Score
Nuki against its category
The dotted line is the Baumarkt average. Past it, Nuki is stronger. Inside it, weaker.
Market
The Nuki market on Amazon at a glance
Shoppers on Amazon Germany searched for Nuki 1.3M times last year and spent an estimated €7.0M. All 2 brands take every click. Demand peaks in Mar–Nov. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €7.0M a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- +4.9%
- Conversion, latest week
- 2.8%
- Market size, estimated
- €7.0Ma year
- Peak month
- November3.2× the quietest month
- Top search term
- nuki491K searches a year
02 · Price
A sale here is worth €197.22.
Listings sell for €197.22 on average, from €117.42 to €342.41. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 3,000 to 4,000 of them. At €197.22 that is €592K to €789K a year per listing.
- Average price
- €197.22above the $15 to $100 sweet spot
- Price range
- €117.42–€342.41
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- €592K–€789K
- Returns
- 6.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Türbeschläge & -schlösser. It carries 804 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #28in Türbeschläge & -schlösser
- Average rating
- 4.28 starsAmazon Germany average 4.37 stars
- Average reviews
- 804per listing
- Listings tracked
- 8
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Nuki products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nuki Smart Lock Pro mit Bluetooth WLAN & Matter für mühelose Integration ins Smart Home elektronisches Türschloss ermöglicht Tür aus der Ferne zu sperren einfach zum Nachrüsten ohne Zylindertausch
- Price
- €256.64
- Rating
- 4.3/5
- Reviews
- 1,064
- Age
- 1y ago

Nuki Smart Lock Ultra elektronisches Türschloss mit Bluetooth WLAN & Matter für mühelose Integration ins Smart Home Tür entsperren über Fernzugriff mit 3 verschiedenen Sperrmodi
- Price
- €342.41
- Rating
- 4.5/5
- Reviews
- 474
- Age
- 1y ago

Nuki Smart Lock Go (2025) mit Bluetooth WLAN & Matter elektronisches Türschloss macht Smartphone zum Schlüssel Nachrüsten ohne Zylindertausch Smart Lock
- Price
- €117.42
- Rating
- 4.0/5
- Reviews
- 890
- Age
- 1y ago

Nuki Smart Lock Go (2025) mit Bluetooth WLAN & Matter elektronisches Türschloss macht Smartphone zum Schlüssel Nachrüsten ohne Zylindertausch Smart Lock inkl. Keypad
- Price
- €179.40
- Rating
- 4.0/5
- Reviews
- 124
- Age
- 10mo ago

Nuki Keypad 2 Tür mit Code oder Fingerprint schnell und komfortabel öffnen perfektes Zubehör für Nuki Smart Lock Bluetooth
- Price
- €145.13
- Rating
- 4.4/5
- Reviews
- 1,060
- Age
- 3y ago
Trending
estimated 90-day click momentum
Nuki Keypad 2 NFC (2026) - Türschloss öffnen mit Apple home key Fingerprint NFC oder 6-stelligem Zahlencode perfektes Smart Home Zubehör für Matter-fähige Nuki Smart Locks mit Bluetooth
- Price
- €176.23
- Rating
- 4.4/5
- Reviews
- 1,060
- Age
- 3mo ago

Nuki Smart Lock Go (2025) mit Bluetooth WLAN & Matter elektronisches Türschloss macht Smartphone zum Schlüssel Nachrüsten ohne Zylindertausch Smart Lock inkl. Keypad
- Price
- €179.40
- Rating
- 4.0/5
- Reviews
- 124
- Age
- 10mo ago

SwitchBot Smart Lock Ultra mit 3D-Gesichtserkennung&Fingerabdruck für Haustür Elektronisches Türschloss zum Nachrüsten ohne Zylindertausch Türöffner per Gesicht/Fingerprint/Code/Alexa WLAN/Matter
- Price
- €201.06
- Rating
- 4.3/5
- Reviews
- 1,039
- Age
- 1y ago

Nuki Smart Lock Ultra elektronisches Türschloss mit Bluetooth WLAN & Matter für mühelose Integration ins Smart Home Tür entsperren über Fernzugriff mit 3 verschiedenen Sperrmodi
- Price
- €342.41
- Rating
- 4.5/5
- Reviews
- 474
- Age
- 1y ago

Nuki Smart Lock Pro mit Bluetooth WLAN & Matter für mühelose Integration ins Smart Home elektronisches Türschloss ermöglicht Tür aus der Ferne zu sperren einfach zum Nachrüsten ohne Zylindertausch
- Price
- €256.64
- Rating
- 4.3/5
- Reviews
- 1,064
- Age
- 1y ago
Newest
by launch date
Nuki Keypad 2 NFC (2026) - Türschloss öffnen mit Apple home key Fingerprint NFC oder 6-stelligem Zahlencode perfektes Smart Home Zubehör für Matter-fähige Nuki Smart Locks mit Bluetooth
- Price
- €176.23
- Rating
- 4.4/5
- Reviews
- 1,060
- Age
- 3mo ago

Nuki Smart Lock Go (2025) mit Bluetooth WLAN & Matter elektronisches Türschloss macht Smartphone zum Schlüssel Nachrüsten ohne Zylindertausch Smart Lock inkl. Keypad
- Price
- €179.40
- Rating
- 4.0/5
- Reviews
- 124
- Age
- 10mo ago

SwitchBot WLAN Smart Lock Ultra mit Fingerabdruck-Entsperrung Elektronisches Türschloss mit Aufladbarem Akku Türöffner per Fingerprint Passcode Smartphone Alexa Google unterstützt Matter
- Price
- €159.48
- Rating
- 4.3/5
- Reviews
- 717
- Age
- 1y ago

Nuki Smart Lock Ultra elektronisches Türschloss mit Bluetooth WLAN & Matter für mühelose Integration ins Smart Home Tür entsperren über Fernzugriff mit 3 verschiedenen Sperrmodi
- Price
- €342.41
- Rating
- 4.5/5
- Reviews
- 474
- Age
- 1y ago

SwitchBot Smart Lock Ultra mit 3D-Gesichtserkennung&Fingerabdruck für Haustür Elektronisches Türschloss zum Nachrüsten ohne Zylindertausch Türöffner per Gesicht/Fingerprint/Code/Alexa WLAN/Matter
- Price
- €201.06
- Rating
- 4.3/5
- Reviews
- 1,039
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
31
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
91%
Top 20: 100%
Open market
0%
- NUKI94%
- SwitchBot6%
Demand
Nuki search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Nov · busiest ÷ quietest = 3.2×
Search terms
Top Nuki search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nuki491K/yr
- nuki smart lock pro 5. generation273K/yr
- nuki smart lock231K/yr
- nuki smart lock pro54K/yr
- nuki smart lock ultra84K/yr
- nuki smart lock pro (4. generation)25K/yr
- nuki pro23K/yr
- nuki ultra16K/yr
- nuki smart lock 3.0 pro8K/yr
- nuki smart lock go8K/yr
Reviews and returns
What reviews say buyers love and hate about Nuki
We read the reviews and the return reasons for every product selling here.
“Leider sehr schnell defekt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nuki questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









