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Nerf Brille

Maybe

An estimated 0.7% of orders come back. But shoppers spend an estimated $23K a year here, so Nerf Brille is a Maybe.

Flapen Score
50
50 / 100
Top 42% of 3,232 Baumarkt niches · +1 vs the category median of 49
Market size
€23K/yr29K searches / yr
90-day growth
-35.5%search demand this quarter
Competition
41%top-5 click share · 21 brands · 49 sellers

Flapen Score

Nerf Brille against its category

The dotted line is the Baumarkt average. Past it, Nerf Brille is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nerf Brille market on Amazon at a glance

Shoppers on Amazon Germany searched for Nerf Brille 29K times last year and spent an estimated €23K. The top 5 brands take 60% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -35.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €23K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-35.5%
Conversion, latest week
6.8%
Market size, estimated
€23Ka year
Peak month
December2.5× the quietest month
Top search term
nerf schutzbrille7K searches a year

02 · Price

A sale here is worth €11.93.

Listings sell for €11.93 on average, from €5.72 to €22.28. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €11.93 that is €0 to €1K a year per listing.

Average price
€11.93under the $15 to $100 sweet spot
Price range
€5.72–€22.28
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #330 within Sicherheitstechnik. It carries 467 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
90%
Out of stock, average day
12.9%
Average rank
#330in Sicherheitstechnik
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
467per listing
Listings tracked
39

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Nerf Brille products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 flat

Sellers

49

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

41%

Top 20: 85%

Open market

31%

  • Brand 118%
  • Brand 213%
  • Brand 310%
  • Brand 49%
  • Brand 59%
  • Brand 69%

Demand

Nerf Brille search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.5×

Search terms

Top Nerf Brille search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nerf schutzbrille7K/yr
  • nerf brille7K/yr
  • nerf schutzbrille für kinder7K/yr
  • nerf brille für kinder5K/yr
  • schutzbrille nerf3K/yr
  • nerf brille für jungs1K/yr

Reviews and returns

What reviews say buyers love and hate about Nerf Brille

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Gesamtgröße”
29%of negative reviews mention “Gesamtgröße”
0.7%of orders come back
“Gut aber es könnte kleiner sein”
A buyer, on “Gesamtgröße”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Nerf Brille questions

Answered from the same tracked data.