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Nagelschellen

Fail

Prices span $3.20–$14.41, mostly outside the sweet spot, so Nagelschellen is a Fail.

Flapen Score
40
40 / 100
Ranks 2,548 of 3,232 Baumarkt niches · −9 vs the category median of 49
Market size
€122K/yr139K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
69%top-5 click share · 10 brands · 28 sellers

Flapen Score

Nagelschellen against its category

The dotted line is the Baumarkt average. Past it, Nagelschellen is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nagelschellen market on Amazon at a glance

Shoppers on Amazon Germany searched for Nagelschellen 139K times last year and spent an estimated €122K. The top 5 brands take 86% of clicks. Demand peaks in Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €122K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
11.1%
Market size, estimated
€122Ka year
Peak month
November1.5× the quietest month
Top search term
nagelschellen59K searches a year

02 · Price

A sale here is worth €7.92.

Listings sell for €7.92 on average, from €3.20 to €14.41. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At €7.92 that is €6K to €8K a year per listing.

Average price
€7.92under the $15 to $100 sweet spot
Price range
€3.20–€14.41
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
€6K–€8K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Kabelführungssysteme. It carries 2,008 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#34in Kabelführungssysteme
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
2,008per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Nagelschellen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

28

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

9%

  • Brand 133%
  • Brand 221%
  • Brand 314%
  • Brand 412%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (4 brands, 9%)

Demand

Nagelschellen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Nagelschellen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nagelschellen59K/yr
  • nagelschellen 7-1215K/yr
  • nagelschelle14K/yr
  • kabelschellen nagelschellen12K/yr
  • nagelschellen 10-14 mm9K/yr
  • kabel nagelschellen8K/yr
  • kabelhalter nagel6K/yr
  • kabelnägel wand4K/yr
  • kabel nägel4K/yr
  • kabel nagel3K/yr

Reviews and returns

What reviews say buyers love and hate about Nagelschellen

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Qualität insgesamt”
21%of negative reviews mention “Gesamtgröße”
1.0%of orders come back
“Die Nägel sind eindeutig zu kurz”
A buyer, on “Gesamtgröße”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Nagelschellen questions

Answered from the same tracked data.