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Nägel Set

Fail

Shoppers spend an estimated $53K a year here, so Nägel Set is a Fail.

Flapen Score
49
49 / 100
Ranks 1,497 of 3,232 Baumarkt niches · on the category median
Market size
€53K/yr154K searches / yr
90-day growth
-2.4%search demand this quarter
Competition
56%top-5 click share · 18 brands · 45 sellers

Flapen Score

Nägel Set against its category

The dotted line is the Baumarkt average. Past it, Nägel Set is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nägel Set market on Amazon at a glance

Shoppers on Amazon Germany searched for Nägel Set 154K times last year and spent an estimated €53K. The top 5 brands take 76% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €53K a year.

Searches, last 12 months
154K
Growth, 90 days vs prior 90
-2.4%
Conversion, latest week
1.9%
Market size, estimated
€53Ka year
Top search term
nägel set89K searches a year

02 · Price

A sale here is worth €18.23.

Listings sell for €18.23 on average, from €3.66 to €38.96. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €18.23 that is €2K to €5K a year per listing.

Average price
€18.23inside the $15 to $100 sweet spot
Price range
€3.66–€38.96
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #35 within Nägel, Schrauben & Befestigungen. It carries 958 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
17.1%
Average rank
#35in Nägel, Schrauben & Befestigungen
Average rating
4.18 starsAmazon Germany average 4.37 stars
Average reviews
958per listing
Listings tracked
25

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
29 months

Products

Top Nägel Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

45

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

19%

  • Brand 141%
  • Brand 212%
  • Brand 310%
  • Brand 48%
  • Brand 55%
  • Brand 65%

Demand

Nägel Set search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Search terms

Top Nägel Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nägel set89K/yr
  • nails set45K/yr
  • nageldesign set20K/yr

Reviews and returns

What reviews say buyers love and hate about Nägel Set

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Qualität insgesamt”
21%of negative reviews mention “Qualität insgesamt”
0.4%of orders come back
“Super schlechte Qualität”
A buyer, on “Qualität insgesamt”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Nägel Set questions

Answered from the same tracked data.