Muttern Set
FailShoppers spend an estimated $42K a year here, so Muttern Set is a Fail.
- Flapen Score
- 45 / 100Ranks 2,008 of 3,232 Baumarkt niches · −4 vs the category median of 4945
- Market size
- €42K/yr49K searches / yr
- 90-day growth
- +22.9%search demand this quarter
- Competition
- 72%top-5 click share · 13 brands · 21 sellers
Flapen Score
Muttern Set against its category
The dotted line is the Baumarkt average. Past it, Muttern Set is stronger. Inside it, weaker.
Market
The Muttern Set market on Amazon at a glance
Shoppers on Amazon Germany searched for Muttern Set 49K times last year and spent an estimated €42K. The top 5 brands take 77% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 8.9% of those searches ended in a purchase.
Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €42K a year.
- Searches, last 12 months
- 49K
- Growth, 90 days vs prior 90
- +22.9%
- Conversion, latest week
- 8.9%
- Market size, estimated
- €42Ka year
- Peak month
- May1.4× the quietest month
- Top search term
- muttern set29K searches a year
02 · Price
A sale here is worth €9.60.
Listings sell for €9.60 on average, from €3.94 to €18.81. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €9.60 that is €960 to €2K a year per listing.
- Average price
- €9.60under the $15 to $100 sweet spot
- Price range
- €3.94–€18.81
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €960–€2K
- Returns
- 0.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #49 within Nägel, Schrauben & Befestigungen. It carries 568 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 16.4%
- Average rank
- #49in Nägel, Schrauben & Befestigungen
- Average rating
- 4.55 starsAmazon Germany average 4.37 stars
- Average reviews
- 568per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Muttern Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
13 falling
Sellers
21
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
17%
- Brand 126%
- Brand 219%
- Brand 316%
- Brand 48%
- Brand 57%
- Brand 66%
- Open — no brand owns it (7 brands, 17%)
Demand
Muttern Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Muttern Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- muttern set29K/yr
- muttern15K/yr
- mutter set4K/yr
Reviews and returns
What reviews say buyers love and hate about Muttern Set
We read the reviews and the return reasons for every product selling here.
“Titel irreführend”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Muttern Set questions
Answered from the same tracked data.