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Mörtelrührer

Pass

Mörtelrührer scores 65 out of 100, a Pass. Shoppers spend an estimated $634K a year here, search demand grew +25.6% this quarter, and an estimated 0.8% of orders come back.

Flapen Score
65
65 / 100
Top 3% of 3,232 Baumarkt niches · +16 vs the category median of 49
Market size
€634K/yr317K searches / yr
90-day growth
+25.6%search demand this quarter
Competition
50%top-5 click share · 17 brands · 114 sellers

Flapen Score

Mörtelrührer against its category

The dotted line is the Baumarkt average. Past it, Mörtelrührer is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mörtelrührer market on Amazon at a glance

Shoppers on Amazon Germany searched for Mörtelrührer 317K times last year and spent an estimated €634K. The top 5 brands take 66% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 317K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €634K a year.

Searches, last 12 months
317K
Growth, 90 days vs prior 90
+25.6%
Conversion, latest week
3.8%
Market size, estimated
€634Ka year
Peak month
April1.8× the quietest month
Top search term
mörtelrührer111K searches a year

02 · Price

A sale here is worth €52.22.

Listings sell for €52.22 on average, from €6.32 to €120.29. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €52.22 that is €13K to €26K a year per listing.

Average price
€52.22inside the $15 to $100 sweet spot
Price range
€6.32–€120.29
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
€13K–€26K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #609 within Elektrowerkzeuge. It carries 680 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
73%
Out of stock, average day
7.9%
Average rank
#609in Elektrowerkzeuge
Average rating
4.40 starsAmazon Germany average 4.37 stars
Average reviews
680per listing
Listings tracked
26

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Mörtelrührer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

114

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

50%

Top 20: 93%

Open market

27%

  • Brand 134%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 67%

Demand

Mörtelrührer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Mörtelrührer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mörtelrührer111K/yr
  • rührwerk74K/yr
  • quirl mörtelrührer27K/yr
  • betonrührer15K/yr
  • rührwerk beton16K/yr
  • rührgerät mörtel17K/yr
  • rührwerk mörtel14K/yr
  • mörtelmischer8K/yr
  • rührer11K/yr
  • rührwerke7K/yr

Reviews and returns

What reviews say buyers love and hate about Mörtelrührer

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Preis-Leistungs-Verhältnis”
13%of negative reviews mention “Stärke”
0.8%of orders come back
“Unverwüstlich”
A buyer, on “Stärke”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mörtelrührer questions

Answered from the same tracked data.