Is mörtel profitable to sell on Amazon Germany?

The niche generates €71K/yr across 19 tracked products. 90-day search growth is +61.3%. Flapen's verdict: Skip it (49/100).

How competitive is the mörtel niche?

11 brands and 55 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in mörtel?

Top complaints mined from reviews: Benutzerfreundlichkeit, Preis-Leistungs-Verhältnis, Qualität insgesamt. The return rate is 0.5%.

When does demand for mörtel peak?

Demand peaks in Apr–May; the busiest month runs 2.8× the quietest.

What does it cost to enter the mörtel niche?

Listings span €4.16–€34.23; the average listing price is €10.99 (sweet spot $15–$100). The average incumbent carries 961 reviews — the moat a new listing must climb.

mörtel

Skip it

A small market ($71K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Growth

Great+61.3%

90-day search growth — must beat 0% to launch

Price range

Good€4.16–€34.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good960.68

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Avg price

Okay€10.99

avg listing price — sweet spot $15–$100

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Competition

Bad74%

top-5 click share — a locked-up shelf

Market size

Bad€71K

€71K/yr · 155K searches

According to Flapen's Amazon Germany niche tracking, mörtel is a €71K/yr Amazon Germany market (155K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Apr–May. Verdict: Skip it — 49/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

mörtel market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: €88K–€110K; units × avg price
Conversion rate: 4.2%
Avg BSR: #86
Page quality: 0%
Prime: 68%
Sponsored: 68%
Out of stock: 4.3%
Avg brand age: 58 months
Avg seller age: 180 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

MEM55%
SIKA19%
fischer5%
BOSTIK5%
Sakret4%
Baufan4%
Open — no brand owns it (5 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 62 weeks — +61.3% search growth over the last 90 days.

Peak months: Apr, May · busiest ÷ quietest = 2.8×

Open Trend

Top mörtel search terms

reparaturmörtel33K/yr +24.6%5.4% conv.
reparaturmörtel außen15K/yr +222.6%5.9% conv.
mörtel26K/yr +28.4%3.2% conv.
zementmörtel16K/yr +54.9%2.4% conv.
betonspachtel9K/yr +29.2%2.3% conv.
betonspachtel außen frostsicher6K/yr +123.0%3.0% conv.
mortel5K/yr +127.0%0.1% conv.
beton rissfüller7K/yr +86.1%1.9% conv.
flüssigbeton5K/yr +65.3%1.4% conv.
mörtel kartusche5K/yr +50.8%2.4% conv.

All search terms

Top mörtel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MEM Reparaturmörtel Fix & Fertig Für Mauerwerksfugen & Ausbruchstellen Innen & Außen Überstreichbar Schnell härtend Zementgrau 300 ml Kartusche

MEM€6.014.2★2,423 rev

MEM Reparatur-Mörtel Express Extrem schnell erhärtender Zementmörtel Speziell für Schnellmontagen Erreicht Endfestigkeit in nur 15 Minuten 1 kg Grau

MEM€5.364.6★624 rev

MEM Reparaturmörtel Flexibel Zweikomponentiger Spezialmörtel für Risse Ausbruchstellen & Betonreparaturen Innen & Außen Hochflexibel Frostbeständig Grau 1 kg Eimer

MEM€6.824.4★622 rev

Sika Reparaturmörtel Sika Mix&Go - Grau Für Reparaturarbeiten an Beton- und Mauerwerk Gebrauchsfertig 1 25 kg

SIKA€10.684.4★386 rev

Sika Universalmörtel Sika MonoTop 112 MultiUse Repair - Grau Ideal für Betonreparatur - Für Außenanwendungen Einfache Verarbeitung 5 kg

SIKA€14.854.7★427 rev

Newest

by launch date

Beton Riss Füller 500 Ml Beton Reparatur Versiegelung Wasserdichte Beschichtungsmittel Hochleistungsfähiger Klebstoff Zur Reparatur Von Betonrissen Reparatur Füller Für Asphalt Flicken

Bvizyelck€13.0216 rev

1y ago

BOSTIK Reno X588 Fill Allround 2.5kg Zweikomponentiger Reparaturmörtel für Innen- und Außenbereiche Flexibel Frostbeständig und Lösemittelfrei Grau

BOSTIK€14.3318 rev

1y ago

dubaust REP24 Reparaturmörtel Fugenmörtel Express Zement Mörtel Innen Aussen 310ml Kartusche Zementgrau (1)

dubaust€6.13108 rev

1y ago

Isolbau Zement-Fix 2 x 300 ml Zementgrau Express Reperaturmörtel - Dichtungsmasse für Fugen & Risse im Innen- & Außenbereich Kartusche

Isolbau€9.2457 rev

2y ago

3x Zementreparatur Dichtstoff 310ml | Reparatur-Mörtel | Cement Repair | Fugenmörtel | 3 Stück

Stabilo Befestigungstechnik€14.66205 rev

3y ago

What buyers say about mörtel

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt26%

“Super Produkt”

Benutzerfreundlichkeit17%

“Handhabung”

beworben Vs Tatsächliches Produkt11%

“Hält was er verspricht”

Preis-Leistungs-Verhältnis9%

“Preis Leistung super”

Wartung und Reparatur5%

“perfekt für kleine Reparatur arbeiten,”

Haftung/Klebrigkeit4%

“Die Paste haftet gut”

Haltbarkeit3%

“Super beständig”

Materialqualität2%

“Material lässt sich sehr gut verarbeiten”

Stärke2%

“hat ein sehr stabiles Ergebnis erzielt, relativ lang zu Verarbeiten.”

Effizienz2%

“Mit etwas Übung kann man gut damit arbeiten”

What buyers complain about

Benutzerfreundlichkeit15%

“Für mich absolut ungeeignet”

Preis-Leistungs-Verhältnis9%

“Ist in Ordnung, etwas teuer”

Qualität insgesamt8%

“Sowas von Schlecht”

beworben Vs Tatsächliches Produkt7%

“Falsch Information”

Dicke5%

“Sehr dickflüssig”

Hartes Gefühl5%

“Der Beton war Hart mann konto ihn nicht aus der tube Rausrücken habe es weggeschmissen”

Funktionalität insgesamt4%

“Überzeugt mich so nicht”

Gewicht leicht3%

“2,5 kg ist sehr wenig”

Auslaufsicher3%

“Kartusche ausgelaufen”

Defekt Material/Teile3%

“2 Stück bestellt, beide komplett zerstört angekommen”

Top return reasons

Gesamtgröße15%

Funktionalität insgesamt14%

Defekt Material/Teile8%

Haftung/Klebrigkeit7%

Materialqualität7%

Kompatibilität – insgesamt7%

Farbe6%

Auslaufsicher6%

Hartes Gefühl4%

beworben Vs Tatsächliches Produkt4%

Common questions

Is mörtel profitable to sell on Amazon Germany?: The niche generates €71K/yr across 19 tracked products. 90-day search growth is +61.3%. Flapen's verdict: Skip it (49/100).
How competitive is the mörtel niche?: 11 brands and 55 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in mörtel?: Top complaints mined from reviews: Benutzerfreundlichkeit, Preis-Leistungs-Verhältnis, Qualität insgesamt. The return rate is 0.5%.
When does demand for mörtel peak?: Demand peaks in Apr–May; the busiest month runs 2.8× the quietest.
What does it cost to enter the mörtel niche?: Listings span €4.16–€34.23; the average listing price is €10.99 (sweet spot $15–$100). The average incumbent carries 961 reviews — the moat a new listing must climb.

mörtel

mörtel market data

Competition & brand share

Demand & seasonality

Top mörtel search terms

Top mörtel products on Amazon

Top sellers

Newest

Trending

What buyers say about mörtel

What buyers love

What buyers complain about

Top return reasons

Common questions

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