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Möbelrollen

Maybe

The top 5 brands take only 49% of clicks. But demand is soft, at -12.7% this quarter, so Möbelrollen is a Maybe.

Flapen Score
59
59 / 100
Top 12% of 3,232 Baumarkt niches · +10 vs the category median of 49
Market size
€523K/yr1.2M searches / yr
90-day growth
-12.7%search demand this quarter
Competition
31%top-5 click share · 32 brands · 49 sellers

Flapen Score

Möbelrollen against its category

The dotted line is the Baumarkt average. Past it, Möbelrollen is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Möbelrollen market on Amazon at a glance

Shoppers on Amazon Germany searched for Möbelrollen 1.2M times last year and spent an estimated €523K. The top 5 brands take 49% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €523K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
3.1%
Market size, estimated
€523Ka year
Peak month
January1.3× the quietest month
Top search term
möbelrollen384K searches a year

02 · Price

A sale here is worth €13.57.

Listings sell for €13.57 on average, from €1.00 to €46.09. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At €13.57 that is €7K to €10K a year per listing.

Average price
€13.57under the $15 to $100 sweet spot
Price range
€1.00–€46.09
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
50K–60K
Units per listing a year
500–750
Revenue per listing a year
€7K–€10K
Returns
1.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #59 within Möbel-Zubehör. It carries 1,265 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
98%
Out of stock, average day
6.9%
Average rank
#59in Möbel-Zubehör
Average rating
4.47 starsAmazon Germany average 4.37 stars
Average reviews
1,265per listing
Listings tracked
54

04 · Newcomers

6 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
34 months

Products

Top Möbelrollen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

32 falling

Sellers

49

Top-5 brand share

49%

Top 20: 91%

Top-5 click share

31%

Top 20: 71%

Open market

45%

  • Brand 116%
  • Brand 211%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Möbelrollen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Möbelrollen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • möbelrollen384K/yr
  • rollen für möbel197K/yr
  • rollen154K/yr
  • lenkrollen68K/yr
  • transportrollen73K/yr
  • möbelrollen klein74K/yr
  • rollen mit bremse36K/yr
  • möbelrollen mit bremse31K/yr
  • möbelrollen schwerlast31K/yr
  • möbelrollen flach23K/yr

Reviews and returns

What reviews say buyers love and hate about Möbelrollen

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Gesamtgröße”
1.9%of orders come back
“Sind wirklich mini”
A buyer, on “Gesamtgröße”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Möbelrollen questions

Answered from the same tracked data.