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52

metallschrank

Worth a look

Shows low returns (0.4%), but weak search conversion (0.4%) keeps it on the watch list.

Market size 66Growth 19Conversion 5Competition 79Returns 98Price range 17Avg price 69Brand share 39Review moat 49Quality gap 62

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Competition

Great36%

top-5 click share — an open shelf

Avg price

Good€119.01

avg listing price — sweet spot $15–$100

Market size

Good€642K

€642K/yr · 1.3M searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,637.81

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Growth

Bad-12.8%

90-day search growth — must beat 0% to launch

Price range

Bad€37.85–€397.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, metallschrank is a €642K/yr Amazon Germany market (1.3M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in May–Jun–Nov. Verdict: Worth a look — 52/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

metallschrank market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
€714K–€952K
units × avg price
Conversion rate
0.4%
Avg BSR
#18
Page quality
0%
Prime
64%
Sponsored
100%
Out of stock
7.5%
Avg brand age
43 months
Avg seller age
182 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

18 falling

Sellers

44

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

36%

Top 20: 74%

Open market

13%

  • SONGMICS55%
  • Ondis247%
  • LHForgetech7%
  • Sightlife6%
  • SUPEER6%
  • Jan Nowak5%
  • Open — no brand owns it (12 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.8% search growth over the last 90 days.
35K25KPrime Day '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: May, Jun, Nov · busiest ÷ quietest = 1.9×

Top metallschrank search terms

  • metallschrank307K/yr
  • werkzeugschrank189K/yr
  • metallschrank outdoor47K/yr
  • werkstattschrank108K/yr
  • aktenschrank abschließbar82K/yr
  • werkzeugschrank metall71K/yr
  • büromöbel85K/yr
  • stahlschrank50K/yr
  • abschließbarer schrank46K/yr
  • metallschrank werkstatt36K/yr
All search terms

Top metallschrank products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€19K6%€39K9%€58K12%€77K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about metallschrank

What buyers praise and complain about, mined from review topics.

What buyers love

Montage/Installation28%

“Fast alles ist vormontiert, nur Räder und Griff ist noch anzuschrauben”

Qualität insgesamt20%

“Super Produkt”

Preis-Leistungs-Verhältnis12%

“Preis/Leistung super”

Stärke9%

“Super stabil”

Gesamtgröße4%

“Also bei mir passte alles”

Design insgesamt3%

“das moderne Design – passt perfekt in meinen Arbeitsbereich.”

beworben Vs Tatsächliches Produkt3%

“Produktpräsentation bei Amazon stimmt”

Speicherkapazität3%

“Ein ehrliches, funktionales Produkt für eine strukturierte Aufbewahrung”

Anleitung/Benutzerhandbuch/Fehlerbehebung2%

“wer online bestellen kann ist auch in der Lage die Gebrauchsanleitung zu verstehen.”

Gleichgewicht/Stabilität1%

“Stabilität top”

What buyers complain about

Montage/Installation18%

“Das Einlegen der beiden Böden ist etwas tricky”

Qualität insgesamt13%

“Flop”

Defekt Material/Teile5%

“es fehlten Teile”

Stärke5%

“Leider wirkt das Material insgesamt recht dünn”

Geeignet für den Außenbereich4%

“nur beschränkt outdoorgeeignet”

Haltbarkeit3%

“fällt fast auseinander”

Preis-Leistungs-Verhältnis3%

“schade um das Geld”

Gesamtgröße2%

“Kleiner Schrank”

Wasserbeständigkeit2%

“Indoor (nicht wasserdicht)”

beworben Vs Tatsächliches Produkt2%

“wie in der Beschreibung beschrieben,fehlten im Sortiment”

Top return reasons

Defekt Material/Teile31%
Gesamtgröße18%
Farbe8%
Qualität insgesamt8%
Montage/Installation7%
Preis-Leistungs-Verhältnis4%
beworben Vs Tatsächliches Produkt2%
Montage2%
Materialqualität2%
Stärke2%

Common questions

Is metallschrank profitable to sell on Amazon Germany?
The niche generates €642K/yr across 53 tracked products. 14 of 17 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Worth a look (52/100).
How competitive is the metallschrank niche?
18 brands and 44 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in metallschrank?
Top complaints mined from reviews: Montage/Installation, Qualität insgesamt, Defekt Material/Teile. The return rate is 0.4%.
When does demand for metallschrank peak?
Demand peaks in May–Jun–Nov; the busiest month runs 1.9× the quietest.
What does it cost to enter the metallschrank niche?
Listings span €37.85–€397.07; the average listing price is €119.01 (sweet spot $15–$100). The average incumbent carries 1,638 reviews — the moat a new listing must climb.