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Metabo

Fail

The top 5 brands take 99% of clicks, so Metabo is a Fail.

Flapen Score
48
48 / 100
Ranks 1,630 of 3,232 Baumarkt niches · −1 vs the category median of 49
Market size
€155K/yr132K searches / yr
90-day growth
+30.9%search demand this quarter
Competition
44%top-5 click share · 7 brands · 124 sellers

Flapen Score

Metabo against its category

The dotted line is the Baumarkt average. Past it, Metabo is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Metabo market on Amazon at a glance

Shoppers on Amazon Germany searched for Metabo 132K times last year and spent an estimated €155K. The top 5 brands take 99% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +30.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €155K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
+30.9%
Conversion, latest week
1.5%
Market size, estimated
€155Ka year
Peak month
October5.4× the quietest month
Top search term
metabo akku 18v74K searches a year

02 · Price

A sale here is worth €79.83.

Listings sell for €79.83 on average, from €11.31 to €305.21. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €79.83 that is €0 to €8K a year per listing.

Average price
€79.83inside the $15 to $100 sweet spot
Price range
€11.31–€305.21
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€8K
Returns
1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #552 within Zubehör für Elektrowerkzeuge. It carries 167 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
70%
Out of stock, average day
3.3%
Average rank
#552in Zubehör für Elektrowerkzeuge
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
167per listing
Listings tracked
27

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Metabo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

124

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

44%

Top 20: 95%

Open market

1%

  • Brand 181%
  • Brand 212%
  • Brand 34%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Metabo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 5.4×

Search terms

Top Metabo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • metabo akku 18v74K/yr
  • metabo akku35K/yr
  • cas akku 18v9K/yr
  • metabo 18v akku7K/yr
  • cas akku6K/yr

Reviews and returns

What reviews say buyers love and hate about Metabo

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Akkulaufzeit”
35%of negative reviews mention “Haltbarkeit”
1.6%of orders come back
“Nach kurzer Zeit defekt”
A buyer, on “Haltbarkeit”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Metabo questions

Answered from the same tracked data.