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Messerschärfer Outdoor

Fail

Buyers convert on only 0.7% of searches, so Messerschärfer Outdoor is a Fail.

Flapen Score
46
46 / 100
Ranks 1,879 of 3,232 Baumarkt niches · −3 vs the category median of 49
Market size
€65K/yr249K searches / yr
90-day growth
-20.2%search demand this quarter
Competition
26%top-5 click share · 24 brands · 49 sellers

Flapen Score

Messerschärfer Outdoor against its category

The dotted line is the Baumarkt average. Past it, Messerschärfer Outdoor is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Messerschärfer Outdoor market on Amazon at a glance

Shoppers on Amazon Germany searched for Messerschärfer Outdoor 249K times last year and spent an estimated €65K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Feb. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €65K a year.

Searches, last 12 months
249K
Growth, 90 days vs prior 90
-20.2%
Conversion, latest week
0.7%
Market size, estimated
€65Ka year
Peak month
January2.2× the quietest month
Top search term
odenwolf messer49K searches a year

02 · Price

A sale here is worth €36.77.

Listings sell for €36.77 on average, from €7.82 to €182.16. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €36.77 that is €0 to €4K a year per listing.

Average price
€36.77inside the $15 to $100 sweet spot
Price range
€7.82–€182.16
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 24.6% of listings are out of stock. The average listing ranks #79 within Messer, Teile & Zubehör. It carries 1,956 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
84%
Out of stock, average day
24.6%
Average rank
#79in Messer, Teile & Zubehör
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
1,956per listing
Listings tracked
62

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Messerschärfer Outdoor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

24 falling

Sellers

49

Top-5 brand share

75%

Top 20: 98%

Top-5 click share

26%

Top 20: 60%

Open market

23%

  • Brand 154%
  • Brand 212%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 62%

Demand

Messerschärfer Outdoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.2×

Search terms

Top Messerschärfer Outdoor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • odenwolf messer49K/yr
  • odenwolf32K/yr
  • bundeswehr messer28K/yr
  • wolfgangs messer36K/yr
  • gürtel messer11K/yr
  • gürtelmesser quer14K/yr
  • edc messer feststehend10K/yr
  • messer mit feuerstahl8K/yr
  • messer gürtel7K/yr
  • greifs outdoor messer7K/yr

Reviews and returns

What reviews say buyers love and hate about Messerschärfer Outdoor

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Qualität insgesamt”
14%of negative reviews mention “Haltbarkeit”
1.4%of orders come back
“Clip is beim ersten Gebrauch sofort abgebrochen”
A buyer, on “Haltbarkeit”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Messerschärfer Outdoor questions

Answered from the same tracked data.