Messer
Messer shows a $2.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 4% of 3,232 Baumarkt niches · +15 vs the category median of 49
Is Messer profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Messer is a €2.6M/yr Amazon Germany market (6.9M searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 64/100.
Messer: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -10.5% over the last 90 days and 1.7% of searches end in a purchase.
€2.6M
revenue / yr
Who owns the niche?
The top 5 brands hold 56% of demand, so 44% of the market is open.
44%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 101 products
Top Messer products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Victorinox Taschenmesser Huntsman 91 mm rot (15 Funktionen Klinge Korkenzieher Dosenöffner Klinge)
- Price
- €27.90
- Rating
- 4.8/5
- Reviews
- 29,702
- Age
- 19y ago
WMF Touch Messerset 2-teilig scharfes Küchenmesser-Set aus Spezialklingenstahl antihaftbeschichtet und ergonomisch geformt mit Schutzhüllen bestehend aus Kochmesser und Gemüsemesser schwarz
- Price
- €11.88
- Rating
- 4.7/5
- Reviews
- 12,222
- Age
- 13y ago
Victorinox Schweizer Taschenmesser Hiker - Multitool 13 Funktionen Rot
- Price
- €19.56
- Rating
- 4.8/5
- Reviews
- 10,808
- Age
- 14y ago
HAZET Klappmesser 2157-3 I Outdoor Taschenmesser mit hochwertiger Edelstahl-Klinge I Aluminium-Griff mit Fingermulden für den Einsatz in Werkstatt Industrie oder Hobby
- Price
- €9.29
- Rating
- 4.5/5
- Reviews
- 2,025
- Age
- 6y ago
PAUDIN Kochmesser Klingenlänge 20 cm Profi Küchenmesser Messer Chefmesser Allzweckmesser aus hochwertigem Carbon Edelstahl Extra Scharfe Messerklinge mit ergonomischem Griff
- Price
- €19.31
- Rating
- 4.6/5
- Reviews
- 9,845
- Age
- 8y ago
Trending
90-day click momentum![BERGKVIST K9 Klappmesser für Outdoor & Survival [Einhandmesser]](https://m.media-amazon.com/images/I/51BT1wZ-u0L.jpg)
BERGKVIST K9 Klappmesser für Outdoor & Survival [Einhandmesser]
- Price
- €18.63
- Rating
- 4.5/5
- Reviews
- 2,334
- Age
- 9y ago
Victorinox Synergy X Alox Taschenmesser Multifunktionsmesser aus Edelstahl für Alltag Arbeit & Outdoor mit Schere & Trageclip
- Price
- €57.78
- Rating
- 4.6/5
- Reviews
- 223
- Age
- 8mo ago
GREIFS Klappmesser G1 (Zweihandmesser) Messer mit Tasche Outdoor & Survival Taschenmesser Überlebensmesser Jagdmesser (G1+Messerschärfer Black)
- Price
- €19.63
- Rating
- 4.5/5
- Reviews
- 274
- Age
- 3y ago
Kryvex Klappmesser 3-in-1 Taschenmesser mit clip EDC Messer Einhandmesser Outdoor Messer für Camping
- Price
- €8.91
- Rating
- 4.3/5
- Reviews
- 244
- Age
- 2y ago
Victorinox Schweizer Taschenmesser Huntsman Multitool Swiss Army Knife mit 15 Funktionen Klinge Korkenzieher Dosenöffner Faltschachtel Schwarz
- Price
- €28.42
- Rating
- 4.8/5
- Reviews
- 29,704
- Age
- 17y ago
Newest
by launch dateVictorinox Synergy X Alox Taschenmesser Multifunktionsmesser aus Edelstahl für Alltag Arbeit & Outdoor mit Schere & Trageclip
- Price
- €57.78
- Rating
- 4.6/5
- Reviews
- 223
- Age
- 8mo ago
MIMEMY Outdoor Messer Knife Klappmesser Jagdmesser Taschenmesser Werkzeuge für Camping Wandern Weihnachtstag Männer Geschenke
- Price
- €7.74
- Rating
- 4.4/5
- Reviews
- 214
- Age
- 2y ago
FLISSA Taschenmesser Klappmesser AUS-8 Edelstahl Scharfes Outdoor Messer mit Taschenclip Klappbares Taschenmesser EDC Messer für Outdoor Jagd Camping Grün
- Price
- €14.00
- Rating
- 4.6/5
- Reviews
- 701
- Age
- 2y ago
Rolgno Taschenmesser Klappmesser 3Cr13 Scharf Edelstahl Outdoor Messer mit Taschenclip & Liner-Lock Einhandmesser EDC Messer mit Glasbrecher Jagdmesser Camping Messer für Männer Geschenk
- Price
- €10.78
- Rating
- 4.6/5
- Reviews
- 1,183
- Age
- 2y ago
WEARXI Geschenke für Männer Multitool Taschenmesser Männergeschenke Papa Geschenk Klappmesser Geburtstagsgeschenk Gadgets für Männer Messer Outdoor Adventskalender Füllung Weihnachten Geschenke
- Price
- €14.26
- Rating
- 4.3/5
- Reviews
- 2,405
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
Brands
51 rising
Sellers
278
Top-5 brand share
56%
Top 20: 82%
Top-5 click share
21%
Top 20: 48%
Open market
41%
- Victorinox33%
- WMF10%
- PAUDIN5%
- BERGKVIST4%
- Rolgno3%
- Hazet3%
Messer demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Top Messer search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- taschenmesser1.5M/yr
- messer1.4M/yr
- klappmesser697K/yr
- küchenmesser601K/yr
- victorinox taschenmesser524K/yr
- schweizer taschenmesser416K/yr
- einhandmesser205K/yr
- kochmesser209K/yr
- knife143K/yr
- wmf messer171K/yr
What reviews say buyers love and hate about Messer
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Super Produkt”
“Bestes Preisleistungsverhältnis”
“Liegt auch angenehm und fest in der Hand”
“Artikel so wie bestell”
“Gute Messer”
What buyers complain about
66% of reviews“Absoluter Müll”
“Hält nicht was versprochen wird und ist nach kurzem benutzen schon stumpf”
“Schade um das Geld”
“Fast schon zu winzig”
“Sofort Rostig”
Messer return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Messer questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
