Messer

Shoppers searched for this 6.9M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.6M a year.

Searches, last 12 months

6.9M

Growth, 90 days vs prior 90

-10.5%

Conversion, latest week

1.7%

Market size, estimated

€2.6Ma year

Peak month

December2.0× the quietest month

Top search term

taschenmesser1.5M searches a year

Listings sell for €23.20 on average, from €4.83 to €91.76. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,250 to 1,500 of them. At €23.20 that is €29K to €35K a year per listing.

Average price

€23.20inside the $15 to $100 sweet spot

Price range

€4.83–€91.76

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

100K–125K

Units per listing a year

1,250–1,500

Revenue per listing a year

€29K–€35K

Returns

0.9%of orders · Amazon Germany median 1.1%

89% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #78 within Messer, Teile & Zubehör. It carries 4,305 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

99%

Out of stock, average day

2.9%

Average rank

#78in Messer, Teile & Zubehör

Average rating

4.58 starsAmazon Germany average 4.37 stars

Average reviews

4,305per listing

Listings tracked

101

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

6Amazon's first-year sales bar

Average brand age

59 months