Meross
FailDemand is soft, at -28.4% this quarter, so Meross is a Fail.
- Flapen Score
- 46 / 100Ranks 1,879 of 3,232 Baumarkt niches · −3 vs the category median of 4946
- Market size
- €199K/yr489K searches / yr
- 90-day growth
- -28.4%search demand this quarter
- Competition
- 25%top-5 click share · 15 brands · 154 sellers
Flapen Score
Meross against its category
The dotted line is the Baumarkt average. Past it, Meross is stronger. Inside it, weaker.
Market
The Meross market on Amazon at a glance
Shoppers on Amazon Germany searched for Meross 489K times last year and spent an estimated €199K. The top 5 brands take 94% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 489K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €199K a year.
- Searches, last 12 months
- 489K
- Growth, 90 days vs prior 90
- -28.4%
- Conversion, latest week
- 1.0%
- Market size, estimated
- €199Ka year
- Peak month
- November4.8× the quietest month
- Top search term
- meross204K searches a year
02 · Price
A sale here is worth €40.23.
Listings sell for €40.23 on average, from €7.71 to €141.08. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €40.23 that is €0 to €4K a year per listing.
- Average price
- €40.23inside the $15 to $100 sweet spot
- Price range
- €7.71–€141.08
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€4K
- Returns
- 3.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #63 within Baubedarf. It carries 1,108 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 99%
- Out of stock, average day
- 9.4%
- Average rank
- #63in Baubedarf
- Average rating
- 4.30 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,108per listing
- Listings tracked
- 71
04 · Newcomers
14 of last year's 20 launches cleared the first-year sales bar.
20 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 20
- Successful launches
- 14Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Meross products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
15 flat
Sellers
154
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
25%
Top 20: 59%
Open market
5%
- Brand 178%
- Brand 26%
- Brand 35%
- Brand 44%
- Brand 51%
- Brand 61%
- Open — no brand owns it (9 brands, 5%)
Demand
Meross search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.8×
Search terms
Top Meross search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- meross204K/yr
- homekit87K/yr
- apple home72K/yr
- apple homekit81K/yr
- merros14K/yr
- meross matter11K/yr
- meros8K/yr
- apple homekit geräte8K/yr
- meross homekit5K/yr
Reviews and returns
What reviews say buyers love and hate about Meross
We read the reviews and the return reasons for every product selling here.
“Verbindungsprobleme”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Meross questions
Answered from the same tracked data.









