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Meross

Fail

Demand is soft, at -28.4% this quarter, so Meross is a Fail.

Flapen Score
46
46 / 100
Ranks 1,879 of 3,232 Baumarkt niches · −3 vs the category median of 49
Market size
€199K/yr489K searches / yr
90-day growth
-28.4%search demand this quarter
Competition
25%top-5 click share · 15 brands · 154 sellers

Flapen Score

Meross against its category

The dotted line is the Baumarkt average. Past it, Meross is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Meross market on Amazon at a glance

Shoppers on Amazon Germany searched for Meross 489K times last year and spent an estimated €199K. The top 5 brands take 94% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 489K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €199K a year.

Searches, last 12 months
489K
Growth, 90 days vs prior 90
-28.4%
Conversion, latest week
1.0%
Market size, estimated
€199Ka year
Peak month
November4.8× the quietest month
Top search term
meross204K searches a year

02 · Price

A sale here is worth €40.23.

Listings sell for €40.23 on average, from €7.71 to €141.08. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €40.23 that is €0 to €4K a year per listing.

Average price
€40.23inside the $15 to $100 sweet spot
Price range
€7.71–€141.08
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
3.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #63 within Baubedarf. It carries 1,108 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
99%
Out of stock, average day
9.4%
Average rank
#63in Baubedarf
Average rating
4.30 starsAmazon Germany average 4.37 stars
Average reviews
1,108per listing
Listings tracked
71

04 · Newcomers

14 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
20
Successful launches
14Amazon's first-year sales bar
Average brand age
36 months

Products

Top Meross products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

15 flat

Sellers

154

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

25%

Top 20: 59%

Open market

5%

  • Brand 178%
  • Brand 26%
  • Brand 35%
  • Brand 44%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (9 brands, 5%)

Demand

Meross search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Meross search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • meross204K/yr
  • homekit87K/yr
  • apple home72K/yr
  • apple homekit81K/yr
  • merros14K/yr
  • meross matter11K/yr
  • meros8K/yr
  • apple homekit geräte8K/yr
  • meross homekit5K/yr

Reviews and returns

What reviews say buyers love and hate about Meross

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Montage/Installation”
18%of negative reviews mention “Konnektivität – insgesamt”
3.8%of orders come back
“Verbindungsprobleme”
A buyer, on “Konnektivität – insgesamt”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Meross questions

Answered from the same tracked data.