Matter Steckdose
MaybeProducts sell for $20.77 on average, inside the sweet spot. But demand is soft, at -40.7% this quarter, so Matter Steckdose is a Maybe.
- Flapen Score
- 50 / 100Top 42% of 3,232 Baumarkt niches · +1 vs the category median of 4950
- Market size
- €227K/yr198K searches / yr
- 90-day growth
- -40.7%search demand this quarter
- Competition
- 47%top-5 click share · 12 brands · 70 sellers
Flapen Score
Matter Steckdose against its category
The dotted line is the Baumarkt average. Past it, Matter Steckdose is stronger. Inside it, weaker.
Market
The Matter Steckdose market on Amazon at a glance
Shoppers on Amazon Germany searched for Matter Steckdose 198K times last year and spent an estimated €227K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 5.5% of those searches ended in a purchase.
Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -40.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €227K a year.
- Searches, last 12 months
- 198K
- Growth, 90 days vs prior 90
- -40.7%
- Conversion, latest week
- 5.5%
- Market size, estimated
- €227Ka year
- Peak month
- December4.3× the quietest month
- Top search term
- matter steckdose66K searches a year
02 · Price
A sale here is worth €20.77.
Listings sell for €20.77 on average, from €8.29 to €39.64. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €20.77 that is €5K to €10K a year per listing.
- Average price
- €20.77inside the $15 to $100 sweet spot
- Price range
- €8.29–€39.64
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €5K–€10K
- Returns
- 3.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #66 within Steckdosen & Zubehör. It carries 1,727 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 11.8%
- Average rank
- #66in Steckdosen & Zubehör
- Average rating
- 4.31 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,727per listing
- Listings tracked
- 26
04 · Newcomers
9 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Matter Steckdose products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 flat
Sellers
70
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
47%
Top 20: 93%
Open market
13%
- Brand 131%
- Brand 221%
- Brand 315%
- Brand 47%
- Brand 56%
- Brand 66%
- Open — no brand owns it (6 brands, 13%)
Demand
Matter Steckdose search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.3×
Search terms
Top Matter Steckdose search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- matter steckdose66K/yr
- apple home steckdose15K/yr
- homekit steckdose22K/yr
- apple homekit steckdose19K/yr
- steckdose matter9K/yr
- smart steckdose apple home10K/yr
- smarte steckdose apple home6K/yr
- smarte steckdose matter6K/yr
- matter smart plug5K/yr
- wlan steckdose apple home7K/yr
Reviews and returns
What reviews say buyers love and hate about Matter Steckdose
We read the reviews and the return reasons for every product selling here.
“Dauernd Connectionprobleme gehabt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Matter Steckdose questions
Answered from the same tracked data.









