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Matter Steckdose

Maybe

Products sell for $20.77 on average, inside the sweet spot. But demand is soft, at -40.7% this quarter, so Matter Steckdose is a Maybe.

Flapen Score
50
50 / 100
Top 42% of 3,232 Baumarkt niches · +1 vs the category median of 49
Market size
€227K/yr198K searches / yr
90-day growth
-40.7%search demand this quarter
Competition
47%top-5 click share · 12 brands · 70 sellers

Flapen Score

Matter Steckdose against its category

The dotted line is the Baumarkt average. Past it, Matter Steckdose is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matter Steckdose market on Amazon at a glance

Shoppers on Amazon Germany searched for Matter Steckdose 198K times last year and spent an estimated €227K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -40.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €227K a year.

Searches, last 12 months
198K
Growth, 90 days vs prior 90
-40.7%
Conversion, latest week
5.5%
Market size, estimated
€227Ka year
Peak month
December4.3× the quietest month
Top search term
matter steckdose66K searches a year

02 · Price

A sale here is worth €20.77.

Listings sell for €20.77 on average, from €8.29 to €39.64. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €20.77 that is €5K to €10K a year per listing.

Average price
€20.77inside the $15 to $100 sweet spot
Price range
€8.29–€39.64
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
€5K–€10K
Returns
3.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #66 within Steckdosen & Zubehör. It carries 1,727 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
11.8%
Average rank
#66in Steckdosen & Zubehör
Average rating
4.31 starsAmazon Germany average 4.37 stars
Average reviews
1,727per listing
Listings tracked
26

04 · Newcomers

9 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
9Amazon's first-year sales bar
Average brand age
34 months

Products

Top Matter Steckdose products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 flat

Sellers

70

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

47%

Top 20: 93%

Open market

13%

  • Brand 131%
  • Brand 221%
  • Brand 315%
  • Brand 47%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (6 brands, 13%)

Demand

Matter Steckdose search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Matter Steckdose search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • matter steckdose66K/yr
  • apple home steckdose15K/yr
  • homekit steckdose22K/yr
  • apple homekit steckdose19K/yr
  • steckdose matter9K/yr
  • smart steckdose apple home10K/yr
  • smarte steckdose apple home6K/yr
  • smarte steckdose matter6K/yr
  • matter smart plug5K/yr
  • wlan steckdose apple home7K/yr

Reviews and returns

What reviews say buyers love and hate about Matter Steckdose

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Konnektivität – insgesamt”
25%of negative reviews mention “Konnektivität – insgesamt”
3.0%of orders come back
“Dauernd Connectionprobleme gehabt”
A buyer, on “Konnektivität – insgesamt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Matter Steckdose questions

Answered from the same tracked data.