Matter Hub
FailDemand is soft, at -30.5% this quarter, so Matter Hub is a Fail.
- Flapen Score
- 40 / 100Ranks 2,548 of 3,232 Baumarkt niches · −9 vs the category median of 4940
- Market size
- €59K/yr109K searches / yr
- 90-day growth
- -30.5%search demand this quarter
- Competition
- 58%top-5 click share · 13 brands · 274 sellers
Flapen Score
Matter Hub against its category
The dotted line is the Baumarkt average. Past it, Matter Hub is stronger. Inside it, weaker.
Market
The Matter Hub market on Amazon at a glance
Shoppers on Amazon Germany searched for Matter Hub 109K times last year and spent an estimated €59K. The top 5 brands take 76% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €59K a year.
- Searches, last 12 months
- 109K
- Growth, 90 days vs prior 90
- -30.5%
- Conversion, latest week
- 1.1%
- Market size, estimated
- €59Ka year
- Top search term
- matter hub59K searches a year
02 · Price
A sale here is worth €47.28.
Listings sell for €47.28 on average, from €16.04 to €98.60. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €47.28 that is €0 to €5K a year per listing.
- Average price
- €47.28inside the $15 to $100 sweet spot
- Price range
- €16.04–€98.60
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€5K
- Returns
- 3.6%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #43 within Automatisierungsgeräte für Zuhause. It carries 3,674 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 84%
- Out of stock, average day
- 3.6%
- Average rank
- #43in Automatisierungsgeräte für Zuhause
- Average rating
- 4.16 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,674per listing
- Listings tracked
- 19
04 · Newcomers
6 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Matter Hub products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Aqara Smart Hub M100 für Hausautomation Matter-Controller Thread-Grenzrouter mit Aqara Zigbee(Keine Drittanbieter) Unterstützt Apple Home Home Assistant Alexa Google Home SmartThings IFTTT
- Price
- €19.43
- Rating
- 4.2/5
- Reviews
- 851
- Age
- 1y ago

Aqara Smart Hub M200 Matter-Controller Thread-Grenzrouter mit Aqara Zigbee Bluetooth WLAN PoE IR unterstützt Amazon Alexa Apple HomeKit Home Assistant SmartThings Google Home
- Price
- €49.47
- Rating
- 4.2/5
- Reviews
- 249
- Age
- 11mo ago

Aqara Hub M3 für Hausautomatisierung Matter Controller Thread Border Router Zigbee Bluetooth Wi-Fi PoE IR Unterstützt Apple HomeKit Home Assistant Alexa Google Assistant SmartThings IFTTT
- Price
- €87.39
- Rating
- 4.2/5
- Reviews
- 1,623
- Age
- 2y ago

SwitchBot Hub Mini Matter Intelligenter IR Blaster Hub Kompatibel mit Alexa/Google Home/Apple Home Steuert Klimaanlage IR-Geräte per App oder Sprache Verbindet SwitchBot Geräte Nur 2.4GHz WLAN
- Price
- €44.91
- Rating
- 4.2/5
- Reviews
- 55,339
- Age
- 9mo ago

Meross Smart Hub Matter MSH450 | 110 dB Alarm & Ethernet-Port | Unterstützt Wasserventil Rauchmelder Wassersensor Temp./Feuchtesensor | kompatibel mit HomeKit Alexa Google Home und Home Assistant
- Price
- €19.71
- Rating
- 4.2/5
- Reviews
- 180
- Age
- 1y ago
Trending
estimated 90-day click momentum
SONOFF Zigbee 3.0 USB Dongle Plus MG24 Zigbee Gateway mit EFR32MG24 Thread & Zigbee USB-Stick Zigbee Controller für Home Assistant oder Zigbee2MQTT
- Price
- €25.63
- Rating
- 4.7/5
- Reviews
- 540
- Age
- 10mo ago

SONOFF Zigbee/Thread PoE Dongle Max unterstützt Ethernet- Wi-Fi- und USB-Verbindungen Zigbee-Gateway mit EFR32MG24&ESP32D0 Zigbee-Stick für Home Assistant oder Zigbee2MQTT
- Price
- €32.59
- Rating
- 4.1/5
- Reviews
- 481
- Age
- 10mo ago

SONOFF Zigbee Bridge Pro Zentrale Dualprotokoll-Unterstützung für Wi-Fi und diesen Funkstandard APP-Steuerung sowie Multi-Geräte-Verwaltung kompatibel mit passenden SONOFF Geräten
- Price
- €19.91
- Rating
- 3.9/5
- Reviews
- 2,402
- Age
- 4y ago

Aqara Smart Hub M200 Matter-Controller Thread-Grenzrouter mit Aqara Zigbee Bluetooth WLAN PoE IR unterstützt Amazon Alexa Apple HomeKit Home Assistant SmartThings Google Home
- Price
- €49.47
- Rating
- 4.2/5
- Reviews
- 249
- Age
- 11mo ago

Philips Hue Bridge Pro Smart Home Hub für Beleuchtung Kabellos Unterstützt 150+ Lampen und 50+ Zubehörteile Lichtsteuerung kompatibel mit Apple Home Alexa Google Assistant & Samsung SmartThings
- Price
- €67.39
- Rating
- 4.4/5
- Reviews
- 847
- Age
- 10mo ago
Newest
by launch date
MIUCDA Zigbee und Matter Thread Gateway - Matter Hub für Hausautomatisierung Unterstützt Alexa Google Assistant Apple HomeKit
- Price
- €42.25
- Rating
- 3.8/5
- Reviews
- 34
- Age
- 7mo ago

SwitchBot Hub Mini Matter Intelligenter IR Blaster Hub Kompatibel mit Alexa/Google Home/Apple Home Steuert Klimaanlage IR-Geräte per App oder Sprache Verbindet SwitchBot Geräte Nur 2.4GHz WLAN
- Price
- €44.91
- Rating
- 4.2/5
- Reviews
- 55,339
- Age
- 9mo ago

Aeotec Smart Home Hub 2 | Matter Zigbee Thread Wi-Fi | Sprachsteuerung mit Alexa und Google | Hausautomation | SmartThings kompatibel | GP-AEOHUBV4EU
- Price
- €98.60
- Rating
- 4.0/5
- Reviews
- 31
- Age
- 9mo ago

SONOFF Zigbee/Thread PoE Dongle Max unterstützt Ethernet- Wi-Fi- und USB-Verbindungen Zigbee-Gateway mit EFR32MG24&ESP32D0 Zigbee-Stick für Home Assistant oder Zigbee2MQTT
- Price
- €32.59
- Rating
- 4.1/5
- Reviews
- 481
- Age
- 10mo ago

Philips Hue Bridge Pro Smart Home Hub für Beleuchtung Kabellos Unterstützt 150+ Lampen und 50+ Zubehörteile Lichtsteuerung kompatibel mit Apple Home Alexa Google Assistant & Samsung SmartThings
- Price
- €67.39
- Rating
- 4.4/5
- Reviews
- 847
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
274
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 100%
Open market
19%
- Aqara46%
- SONOFF10%
- SwitchBot8%
- meross6%
- AEOTEC6%
- Hama5%
Demand
Matter Hub search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.0× · 7 of 12 months tracked
Search terms
Top Matter Hub search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- matter hub59K/yr
- smart home hub13K/yr
- smart hub8K/yr
- matter controller7K/yr
- matter bridge7K/yr
- smartthings hub8K/yr
- smart things hub4K/yr
- matter gateway4K/yr
Reviews and returns
What reviews say buyers love and hate about Matter Hub
We read the reviews and the return reasons for every product selling here.
“geht oft offline”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Matter Hub questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









