Is Masken profitable to sell on Amazon Germany?

Flapen scores Masken 41 out of 100 on Amazon Germany, a Fail. Shoppers spend €348K a year across 14 tracked products. Search demand grew -28.9% in the last 90 days.

How competitive is the Masken niche on Amazon Germany?

11 brands and 59 sellers compete in Masken on Amazon Germany. The top 5 Masken products take 71% of clicks, and the top 5 brands take 82%.

What do buyers complain about in Masken?

Masken buyers on Amazon Germany complain most about Gesamtgröße, Preis-Leistungs-Verhältnis, and Allergien. An estimated 0.3% of orders come back.

When does demand for Masken peak?

Search demand for Masken on Amazon Germany peaks in Nov, and the busiest month runs 5.2× the quietest.

What does it cost to enter the Masken niche?

Masken sells for €10.25 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €4.58 to €17.07. The average product has 10,785 reviews, the count a new listing must catch up to.

Masken

Fail

Demand is soft, at -28.9% this quarter, so Masken is a Fail.

Flapen Score: 41
41 / 100Ranks 2,457 of 3,232 Baumarkt niches · −8 vs the category median of 49
Market size: €348K/yr1.5M searches / yr
90-day growth: -28.9%search demand this quarter
Competition: 71%top-5 click share · 11 brands · 59 sellers

Flapen Score

Masken against its category

The dotted line is the Baumarkt average. Past it, Masken is stronger. Inside it, weaker.

41Fail

This niche Category average

See the method

Market

The Masken market on Amazon at a glance

Shoppers on Amazon Germany searched for Masken 1.5M times last year and spent an estimated €348K. The top 5 brands take 82% of clicks. Demand peaks in Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -28.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €348K a year.

Searches, last 12 months: 1.5M
Growth, 90 days vs prior 90: -28.9%
Conversion, latest week: 2.2%
Market size, estimated: €348Ka year
Peak month: November5.2× the quietest month
Top search term: maske404K searches a year

02 · Price

A sale here is worth €10.25.

Listings sell for €10.25 on average, from €4.58 to €17.07. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At €10.25 that is €3K to €5K a year per listing.

Average price: €10.25under the $15 to $100 sweet spot
Price range: €4.58–€17.07
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 30K–40K
Units per listing a year: 250–500
Revenue per listing a year: €3K–€5K
Returns: 0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 22.1% of listings are out of stock. The average listing ranks #3 within Sicherheitstechnik. It carries 10,785 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings: 86%
Prime listings: 93%
Out of stock, average day: 22.1%
Average rank: #3in Sicherheitstechnik
Average rating: 4.31 starsAmazon Germany average 4.37 stars
Average reviews: 10,785per listing
Listings tracked: 14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 39 months

Products

Top Masken products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

14%

Brand 150%
Brand 217%
Brand 36%
Brand 45%
Brand 54%
Brand 64%
Open — no brand owns it (5 brands, 14%)

Demand

Masken search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov · busiest ÷ quietest = 5.2×

Search terms

Top Masken search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

maske404K/yr -33.5%0.6% conv.
masken159K/yr -28.2%1.4% conv.
mask106K/yr -22.9%0.5% conv.
halloween maske349K/yr -15.8%0.0% conv.
mundschutz maske27K/yr -32.5%2.8% conv.
maske halloween61K/yr -5.4%0.0% conv.
halloween masken335K/yr -12.0%0.0% conv.
masks7K/yr -9.6%2.1% conv.
mundmaske6K/yr -21.3%1.3% conv.
corona maske8K/yr -21.2%2.0% conv.

Reviews and returns

What reviews say buyers love and hate about Masken

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Qualität insgesamt”

19%of negative reviews mention “Gesamtgröße”

0.3%of orders come back

“Zu gross”

A buyer, on “Gesamtgröße”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

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FAQ

Common Masken questions

Answered from the same tracked data.

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