Is masken profitable to sell on Amazon Germany?

The niche generates €348K/yr across 14 tracked products. 90-day search growth is -28.9%. Flapen's verdict: Skip it (41/100).

How competitive is the masken niche?

11 brands and 59 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in masken?

Top complaints mined from reviews: Gesamtgröße, Preis-Leistungs-Verhältnis, Allergien. The return rate is 0.3%.

When does demand for masken peak?

Demand peaks in Nov; the busiest month runs 5.2× the quietest.

What does it cost to enter the masken niche?

Listings span €4.58–€17.07; the average listing price is €10.25 (sweet spot $15–$100). The average incumbent carries 10,785 reviews — the moat a new listing must climb.

masken

Skip it

Soft demand (-28.9% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good€348K

€348K/yr · 1.5M searches

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Avg price

Okay€10.25

avg listing price — sweet spot $15–$100

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Competition

Bad71%

top-5 click share — a locked-up shelf

Review moat

Bad10,784.86

avg incumbent reviews — the moat a new listing must climb

Price range

Bad€4.58–€17.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-28.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, masken is a €348K/yr Amazon Germany market (1.5M searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov. Verdict: Skip it — 41/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

masken market data

Units sold / yr: 30K–40K; avg 250–500/product
Revenue / yr: €308K–€410K; units × avg price
Conversion rate: 2.2%
Avg BSR: #3
Page quality: 0%
Prime: 93%
Sponsored: 86%
Out of stock: 22.1%
Avg brand age: 39 months
Avg seller age: 178 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

14%

EUROPAPA50%
VEVOX17%
LONGKING6%
BigBig Home5%
HAGOT4%
WTACTFUL4%
Open — no brand owns it (5 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.9% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 5.2×

Open Trend

Top masken search terms

maske404K/yr -33.5%0.6% conv.
masken159K/yr -28.2%1.4% conv.
mask106K/yr -22.9%0.5% conv.
halloween maske349K/yr -15.8%0.0% conv.
mundschutz maske27K/yr -32.5%2.8% conv.
maske halloween61K/yr -5.4%0.0% conv.
halloween masken335K/yr -12.0%0.0% conv.
masks7K/yr -9.6%2.1% conv.
mundmaske6K/yr -21.3%1.3% conv.
corona maske8K/yr -21.2%2.0% conv.

All search terms

Top masken products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EUROPAPA 20x FFP2 Weiss Masken Atemschutzmaske 5-Lagen Staubschutzmasken hygienisch einzelverpackt Stelle zertifiziert EN149:2001+A1:2009 Mundschutzmaske EU2016/425

EUROPAPA€9.364.4★24,742 rev

VEVOX FFP3 Maske mit Ventil 5er 10er oder 20er Set Staubmaske Atemschutzmaske Staubschutzmaske Feinstaubmaske Atemschutz z.B. gegen Feinstaub Schimmel oder Asbest

VEVOX€17.074.5★3,790 rev

LONGKING Sturmhaube Skimaske Balaclava für Damen und HerrenUV-Schutz Winddicht Warm Motorradfahren Snowboarden für Radfahren Outdoor Sports Schwarz

LONGKING€4.934.3★6,753 rev

BigBig Home 100 Stücke Weich Disposable Mundschutz Maske 3-Lagig Masken Staubdicht Einwegesschutzmasken Atemmasken mit Ohrringe Blau

BigBig Home€4.584.3★9,981 rev

HAGOT 1PCS Balaclava 3-Loch Sturmmaske Gestrickte Sturmhaube Skimütze für Motorrad und Fahrrad Multifunktionsmaske Schwarz

HAGOT€5.184.0★314 rev

Newest

by launch date

AirGearPro FFP2 Maske mit Ventil (10er Pack) Atemschutzmaske & Staubmaske mit Filter FFP2 Staubschutzmaske gegen Feinstaub

AirGearPro€15.7911 rev

1y ago

Aristo Solutions Realistische Kanye West 3D-Druck Vollgesichtsmaske Atmungsaktiv leicht & bequem ideal für Cosplay Partys Halloween Karnveal & Events

Aristo Solutions€9.30653 rev

1y ago

HAGOT 1PCS Balaclava 3-Loch Sturmmaske Gestrickte Sturmhaube Skimütze für Motorrad und Fahrrad Multifunktionsmaske Schwarz

HAGOT€5.18314 rev

1y ago

Biodance Bio-Collagen Real Deep Mask 4er Pack - Gesichtsmasken Maske Gesicht Gesichtsmaske Frauen Gesichtsmaske Face Mask Porenverfeinerung Faltenbehandlung

BIODANCE€10.7939,585 rev

2y ago

WTACTFUL Sturmhaube Motorrad Sommer Atmungsaktiv Vollgesichtsmaske Motorrad Maske für Herren Damen Winter Fahrrad Snowboarden Schwarz

WTACTFUL€9.23353 rev

2y ago

What buyers say about masken

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt15%

“Super Produkt”

Gesamtgröße12%

“Passt”

Komfort insgesamt9%

“Bequeme Masken”

beworben Vs Tatsächliches Produkt6%

“erfüllten ihren Zweck”

Feucht/Trocken6%

“meine Haut wirkt deutlich hydratisierter.”

Preis-Leistungs-Verhältnis6%

“Für das geld ok”

Eignung für Mischhaut5%

“Absolute Lieblingsmaske für Glass Skin Effekt”

Eignung für trockene Haut4%

“Keine Wundermaske aber für den schnellen Effekt sehr angenehm: Die Haut sieht durchfeuchtet aus und hat auch Glow”

Weiches Gefühl4%

“Fühlt sich super an”

Materialqualität3%

“Material & Tragekomfort”

What buyers complain about

Gesamtgröße19%

“Zu gross”

Preis-Leistungs-Verhältnis6%

“Maske fällt ab, es gibt bessere um den Preis”

Allergien6%

“Anhaltende Rötungen”

Dicke6%

“Das Material ist erstaunlich dünn, was anfangs skeptisch macht”

Qualität insgesamt5%

“Verschlechterung der Qualität”

Haltbarkeit5%

“Hält nicht lange”

Geruch3%

“Masken riechen unangenehm”

Haftung/Klebrigkeit3%

“Klebriger zerrissener Matsch”

Symptomreduktion3%

“Mehrere Stunden für nahezu keinen Effekt - waste of money & time”

Hautgesundheit2%

“Mein Hautbild hat sich nicht verändert”

Top return reasons

Gesamtgröße46%

Materialqualität9%

Qualität insgesamt7%

Dünn7%

beworben Vs Tatsächliches Produkt5%

Geruch5%

Nähen/Finish/Polieren3%

Breite2%

Nacken fit2%

Funktionalität insgesamt2%

Common questions

Is masken profitable to sell on Amazon Germany?: The niche generates €348K/yr across 14 tracked products. 90-day search growth is -28.9%. Flapen's verdict: Skip it (41/100).
How competitive is the masken niche?: 11 brands and 59 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in masken?: Top complaints mined from reviews: Gesamtgröße, Preis-Leistungs-Verhältnis, Allergien. The return rate is 0.3%.
When does demand for masken peak?: Demand peaks in Nov; the busiest month runs 5.2× the quietest.
What does it cost to enter the masken niche?: Listings span €4.58–€17.07; the average listing price is €10.25 (sweet spot $15–$100). The average incumbent carries 10,785 reviews — the moat a new listing must climb.

masken

masken market data

Competition & brand share

Demand & seasonality

Top masken search terms

Top masken products on Amazon

Top sellers

Newest

Trending

What buyers say about masken

What buyers love

What buyers complain about

Top return reasons

Common questions

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