Is Mars Hydro profitable to sell on Amazon Germany?

Flapen scores Mars Hydro 31 out of 100 on Amazon Germany, a Fail. Shoppers spend €112K a year across 8 tracked products. Search demand grew -17.5% in the last 90 days.

How competitive is the Mars Hydro niche on Amazon Germany?

4 brands and 24 sellers compete in Mars Hydro on Amazon Germany. The top 5 Mars Hydro products take 91% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Mars Hydro?

Mars Hydro buyers on Amazon Germany complain most about Schutz, Funktionalität insgesamt, and Konnektivität – insgesamt. An estimated 1.3% of orders come back.

When does demand for Mars Hydro peak?

Search demand for Mars Hydro on Amazon Germany peaks in Jul–Oct–Nov, and the busiest month runs 3.4× the quietest.

What does it cost to enter the Mars Hydro niche?

Mars Hydro sells for €66.24 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €11.72 to €160.16. The average product has 1,629 reviews, the count a new listing must catch up to.

Mars Hydro

Fail

The top 5 brands take 100% of clicks, so Mars Hydro is a Fail.

Filters High Price

Flapen Score: 31
31 / 100Ranks 3,101 of 3,232 Baumarkt niches · −18 vs the category median of 49
Market size: €112K/yr181K searches / yr
90-day growth: -17.5%search demand this quarter
Competition: 91%top-5 click share · 4 brands · 24 sellers

Flapen Score

Mars Hydro against its category

The dotted line is the Baumarkt average. Past it, Mars Hydro is stronger. Inside it, weaker.

31Fail

This niche Category average

See the method

Market

The Mars Hydro market on Amazon at a glance

Shoppers on Amazon Germany searched for Mars Hydro 181K times last year and spent an estimated €112K. All 4 brands take every click. Demand peaks in Jul–Oct–Nov. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €112K a year.

Searches, last 12 months: 181K
Growth, 90 days vs prior 90: -17.5%
Conversion, latest week: 0.9%
Market size, estimated: €112Ka year
Peak month: October3.4× the quietest month
Top search term: grow122K searches a year

02 · Price

A sale here is worth €66.24.

Listings sell for €66.24 on average, from €11.72 to €160.16. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €66.24 that is €0 to €7K a year per listing.

Average price: €66.24inside the $15 to $100 sweet spot
Price range: €11.72–€160.16
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 2K–2K
Units per listing a year: 0–100
Revenue per listing a year: €0–€7K
Returns: 1.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #14 within Sicherheitstechnik. It carries 1,629 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings: 88%
Prime listings: 100%
Out of stock, average day: 8.6%
Average rank: #14in Sicherheitstechnik
Average rating: 4.55 starsAmazon Germany average 4.37 stars
Average reviews: 1,629per listing
Listings tracked: 8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 36 months

Products

Top Mars Hydro products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

Brand 149%
Brand 245%
Brand 34%
Brand 42%

Demand

Mars Hydro search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul, Oct, Nov · busiest ÷ quietest = 3.4×

Search terms

Top Mars Hydro search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

grow122K/yr -12.5%0.1% conv.
viparspectra22K/yr -30.5%1.5% conv.
grow led vollspektrum8K/yr -30.1%0.2% conv.
led grow7K/yr -32.7%0.1% conv.
viparspectra xs1500 pro6K/yr -18.6%4.1% conv.
grow lampe 200w5K/yr -21.1%0.1% conv.
grow lampe 100w4K/yr -7.5%0.2% conv.
300 watt led grow light3K/yr +5.6%0.0% conv.
grow lampe 300 watt5K/yr -49.3%0.0% conv.

Reviews and returns

What reviews say buyers love and hate about Mars Hydro

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Helligkeit/Glanz/Glühen”

22%of negative reviews mention “Schutz”

1.3%of orders come back

“Augen günstig schützen”

A buyer, on “Schutz”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Mars Hydro questions

Answered from the same tracked data.

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