Is malervlies tapete profitable to sell on Amazon Germany?

The niche generates €39K/yr across 23 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -33.2%. Flapen's verdict: Skip it (40/100).

How competitive is the malervlies tapete niche?

11 brands and 31 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in malervlies tapete?

Top complaints mined from reviews: Haftung/Klebrigkeit, Dicke, Lackqualität. The return rate is 0.1%.

When does demand for malervlies tapete peak?

Demand peaks in Oct–Nov; the busiest month runs 1.8× the quietest.

What does it cost to enter the malervlies tapete niche?

Listings span €9.42–€105.49; the average listing price is €42.94 (sweet spot $15–$100). The average incumbent carries 158 reviews — the moat a new listing must climb.

malervlies tapete

Skip it

Soft demand (-33.2% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible€42.94

avg listing price — sweet spot $15–$100

Review moat

Great157.96

avg incumbent reviews — the moat a new listing must climb

Price range

Great€9.42–€105.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad92%

top-5 brand share — brand-locked demand

Market size

Bad€39K

€39K/yr · 45K searches

Growth

Bad-33.2%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon Germany niche tracking, malervlies tapete is a €39K/yr Amazon Germany market (45K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 40/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

malervlies tapete market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: €32K–€43K; units × avg price
Conversion rate: 2.0%
Avg BSR: #272
Page quality: 0%
Prime: 9%
Sponsored: 57%
Out of stock: 1.5%
Avg brand age: 64 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

Veluxis36%
Erfurt33%
marburg18%
Alfa3%
TAŚMY FOLIE NARZĘDZIA FOLTAPE2%
Renovlies2%
Open — no brand owns it (5 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -33.2% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Open Trend

Top malervlies tapete search terms

renoviervlies13K/yr -27.7%2.1% conv.
malervlies tapete12K/yr -35.7%1.3% conv.
glattvlies10K/yr -29.2%1.7% conv.
erfurt vliestapete8K/yr -37.0%1.4% conv.
malervlies tapete glatt weiß3K/yr -49.6%1.1% conv.

All search terms

Top malervlies tapete products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Erfurt Variovlies Eco 150 Ecovlies 75m weiß Glattvlies Renoviervlies 4 Rollen

Erfurt€61.924.5★575 rev

Veluxis Glattvlies Vliestapete weiß Renoviervlies Untertapete 10 05 m x 0 53 m 130g/m überstreichbar rissüberbrückend formstabil glattes Vlies

Veluxis€11.114.5★94 rev

Profivlies Glattvlies 150g Weiß Malervlies Renoviervlies 4x 25x0 75 m 75 m

marburg€65.034.9★11 rev

Veluxis Glattvlies Vliestapete weiß Renoviervlies Untertapete 25 00 m x 0 75 m 130g/m überstreichbar rissüberbrückend formstabil

Veluxis€17.964.5★94 rev

Veluxis Glattvlies Vliestapete weiß Renoviervlies Untertapete 8er Set 8 x 25 00 m x 0 75 m 130g/m überstreichbar rissüberbrückend formstabil

Veluxis€77.924.5★94 rev

Newest

by launch date

Erfurt Variovlies Glatt Renoviervlies 25 x 0 75 m = 18 75m Malervlies Glattvlies Makulaturvlies 150g/m

Erfurt€22.4934 rev

1mo ago

marburg XXL Glattvlies weiß 150g glattes Profivlies 26 5 m Malervlies 25x1 06 m Renoviervlies

marburg€25.465 rev

5mo ago

marburg XXL Glattvlies weiß 150g glattes Profivlies 26 5 m Malervlies 4 Rollen 25x1 06 m Renoviervlies

marburg€91.445 rev

5mo ago

Foltape 1 m x 50 m Rolle Malervlies Glasfervlies zur Rissüberbrückung für Wände und Decken ohne Kleber ideal für Gipsflächen Trockenbau Renovierung und Neubau

TAŚMY FOLIE NARZĘDZIA FOLTAPE€46.890 rev

6mo ago

Veluxis Glattvlies Vliestapete weiß Renoviervlies Untertapete 8er Set 8 x 25 00 m x 0 75 m 130g/m überstreichbar rissüberbrückend formstabil

Veluxis€77.9294 rev

9mo ago

What buyers say about malervlies tapete

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt35%

“Super Qualität”

Haftung/Klebrigkeit11%

“Beste Tapete”

Preis-Leistungs-Verhältnis9%

“Super preis”

Montage/Installation9%

“Das Anbringen und Entfernen klappt super”

Materialqualität8%

“Vorzügliches Material”

Benutzerfreundlichkeit6%

“beim Benutzen angenehm überrascht!”

Dicke5%

“Das Material ist mit 150g schön dick”

Lackqualität3%

“guter Acryl Dispersionsfarbe in weiß, erfüllt es voll die Aufgabe”

Design insgesamt3%

“Einfache Verarbeitung, super über zu streichen”

Bodenschutz2%

“Ideales Produkt zum Abdecken von Treppen”

What buyers complain about

Haftung/Klebrigkeit33%

“keine gute Anhaftung”

Dicke17%

“da diese aufgrund der Materialdicke sehr schnell stumpf werden.”

Lackqualität17%

“sieht aber gestrichen etwas nach Papier aus.”

Qualität insgesamt17%

“Schlecht Qualität”

Haltbarkeit8%

“hat nicht gut gehalten”

Top return reasons

Dünn20%

Kompatibilität – insgesamt13%

Gesamtgröße13%

Dicke10%

Haftung/Klebrigkeit10%

Defekt Material/Teile7%

beworben Vs Tatsächliches Produkt7%

Funktionalität insgesamt7%

Abdeckung3%

Preis-Leistungs-Verhältnis3%

Common questions

Is malervlies tapete profitable to sell on Amazon Germany?: The niche generates €39K/yr across 23 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -33.2%. Flapen's verdict: Skip it (40/100).
How competitive is the malervlies tapete niche?: 11 brands and 31 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in malervlies tapete?: Top complaints mined from reviews: Haftung/Klebrigkeit, Dicke, Lackqualität. The return rate is 0.1%.
When does demand for malervlies tapete peak?: Demand peaks in Oct–Nov; the busiest month runs 1.8× the quietest.
What does it cost to enter the malervlies tapete niche?: Listings span €9.42–€105.49; the average listing price is €42.94 (sweet spot $15–$100). The average incumbent carries 158 reviews — the moat a new listing must climb.