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Malervlies

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -10.3% this quarter, so Malervlies is a Maybe.

Flapen Score
60
60 / 100
Top 10% of 3,232 Baumarkt niches · +11 vs the category median of 49
Market size
€1.3M/yr591K searches / yr
90-day growth
-10.3%search demand this quarter
Competition
62%top-5 click share · 17 brands · 22 sellers

Flapen Score

Malervlies against its category

The dotted line is the Baumarkt average. Past it, Malervlies is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Malervlies market on Amazon at a glance

Shoppers on Amazon Germany searched for Malervlies 591K times last year and spent an estimated €1.3M. The top 5 brands take 72% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 10.7% of those searches ended in a purchase.

Shoppers searched for this 591K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.3M a year.

Searches, last 12 months
591K
Growth, 90 days vs prior 90
-10.3%
Conversion, latest week
10.7%
Market size, estimated
€1.3Ma year
Peak month
November1.4× the quietest month
Top search term
malervlies293K searches a year

02 · Price

A sale here is worth €20.09.

Listings sell for €20.09 on average, from €6.69 to €54.37. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At €20.09 that is €50K to €60K a year per listing.

Average price
€20.09inside the $15 to $100 sweet spot
Price range
€6.69–€54.37
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
€50K–€60K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 18% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #53 within Malerbedarf, Werkzeuge & Tapeten. It carries 1,045 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
18%
Out of stock, average day
1.3%
Average rank
#53in Malerbedarf, Werkzeuge & Tapeten
Average rating
4.55 starsAmazon Germany average 4.37 stars
Average reviews
1,045per listing
Listings tracked
22

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
61 months

Products

Top Malervlies products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

€0€64K€128K€191K€255K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

22

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 98%

Open market

23%

  • Hinrichs29%
  • STAHLMANN18%
  • STROXX11%
  • kör4u9%
  • gws5%
  • Arttribute5%

Demand

Malervlies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Malervlies search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • malervlies293K/yr
  • malervlies 50m x 1m100K/yr
  • abdeckvlies66K/yr
  • malervlies 25m x 1m25K/yr
  • abdeckvlies 50m18K/yr
  • malervlies 50m x 2m16K/yr
  • malerflies14K/yr
  • abdeckfliesse für boden9K/yr
  • malervlies 50m7K/yr
  • maler abdeckvlies7K/yr

Reviews and returns

What reviews say buyers love and hate about Malervlies

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Qualität insgesamt”
34%of negative reviews mention “Dicke”
0.1%of orders come back
“etwas dickeres Material kaufen.”
A buyer, on “Dicke”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Malervlies questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data