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Malerset

Maybe

An estimated 0.6% of orders come back. But demand is soft, at -22.7% this quarter, so Malerset is a Maybe.

Flapen Score
57
57 / 100
Top 17% of 3,232 Baumarkt niches · +8 vs the category median of 49
Market size
€295K/yr306K searches / yr
90-day growth
-22.7%search demand this quarter
Competition
61%top-5 click share · 18 brands · 27 sellers

Flapen Score

Malerset against its category

The dotted line is the Baumarkt average. Past it, Malerset is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Malerset market on Amazon at a glance

Shoppers on Amazon Germany searched for Malerset 306K times last year and spent an estimated €295K. The top 5 brands take 69% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 306K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €295K a year.

Searches, last 12 months
306K
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
5.3%
Market size, estimated
€295Ka year
Peak month
March1.3× the quietest month
Top search term
malerset73K searches a year

02 · Price

A sale here is worth €18.19.

Listings sell for €18.19 on average, from €4.96 to €34.87. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €18.19 that is €5K to €9K a year per listing.

Average price
€18.19inside the $15 to $100 sweet spot
Price range
€4.96–€34.87
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€5K–€9K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #66 within Malerbedarf, Werkzeuge & Tapeten. It carries 914 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
90%
Out of stock, average day
14.5%
Average rank
#66in Malerbedarf, Werkzeuge & Tapeten
Average rating
4.17 starsAmazon Germany average 4.37 stars
Average reviews
914per listing
Listings tracked
21

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Malerset products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

27

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

28%

  • Brand 123%
  • Brand 221%
  • Brand 316%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Malerset search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '24Spike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Malerset search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • malerset73K/yr
  • farbroller set26K/yr
  • streichen zubehör24K/yr
  • maler zubehör23K/yr
  • malerzubehör19K/yr
  • maler set18K/yr
  • malerbedarf18K/yr
  • malerset streichen wandfarbe14K/yr
  • streichen13K/yr
  • maler set streichen wohnung9K/yr

Reviews and returns

What reviews say buyers love and hate about Malerset

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Preis-Leistungs-Verhältnis”
40%of negative reviews mention “Qualität insgesamt”
0.6%of orders come back
“Keine erstklassige Qualität”
A buyer, on “Qualität insgesamt”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Malerset questions

Answered from the same tracked data.