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Makita Winkelschrauber

Fail

Shoppers spend an estimated $37K a year here, so Makita Winkelschrauber is a Fail.

Flapen Score
40
40 / 100
Ranks 2,548 of 3,232 Baumarkt niches · −9 vs the category median of 49
Market size
€37K/yr19K searches / yr
90-day growth
-14.0%search demand this quarter
Competition
58%top-5 click share · 9 brands · 154 sellers

Flapen Score

Makita Winkelschrauber against its category

The dotted line is the Baumarkt average. Past it, Makita Winkelschrauber is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Makita Winkelschrauber market on Amazon at a glance

Shoppers on Amazon Germany searched for Makita Winkelschrauber 19K times last year and spent an estimated €37K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €37K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-14.0%
Conversion, latest week
2.4%
Market size, estimated
€37Ka year
Peak month
December1.7× the quietest month
Top search term
makita winkelschrauber10K searches a year

02 · Price

A sale here is worth €80.73.

Listings sell for €80.73 on average, from €5.04 to €177.10. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €80.73 that is €0 to €8K a year per listing.

Average price
€80.73inside the $15 to $100 sweet spot
Price range
€5.04–€177.10
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€8K
Returns
1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #114 within Elektrowerkzeuge. It carries 595 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
80%
Out of stock, average day
0.4%
Average rank
#114in Elektrowerkzeuge
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
595per listing
Listings tracked
20

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Makita Winkelschrauber products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

154

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

4%

  • Brand 167%
  • Brand 211%
  • Brand 36%
  • Brand 46%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

Makita Winkelschrauber search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Makita Winkelschrauber search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • makita winkelschrauber10K/yr
  • winkelschrauber makita6K/yr
  • makita winkelschrauber 18v4K/yr

Reviews and returns

What reviews say buyers love and hate about Makita Winkelschrauber

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
28%of negative reviews mention “Haltbarkeit”
1.6%of orders come back
“Nach ca. 10 Anwendungen defekt”
A buyer, on “Haltbarkeit”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Makita Winkelschrauber questions

Answered from the same tracked data.