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Makita Schlagschrauber

Fail

The top 5 brands take 97% of clicks, so Makita Schlagschrauber is a Fail.

Flapen Score
44
44 / 100
Ranks 2,128 of 3,232 Baumarkt niches · −5 vs the category median of 49
Market size
€1.5M/yr786K searches / yr
90-day growth
-3.6%search demand this quarter
Competition
59%top-5 click share · 7 brands · 151 sellers

Flapen Score

Makita Schlagschrauber against its category

The dotted line is the Baumarkt average. Past it, Makita Schlagschrauber is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Makita Schlagschrauber market on Amazon at a glance

Shoppers on Amazon Germany searched for Makita Schlagschrauber 786K times last year and spent an estimated €1.5M. The top 5 brands take 97% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 786K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.5M a year.

Searches, last 12 months
786K
Growth, 90 days vs prior 90
-3.6%
Conversion, latest week
1.5%
Market size, estimated
€1.5Ma year
Peak month
November2.8× the quietest month
Top search term
makita schlagschrauber 18v350K searches a year

02 · Price

A sale here is worth €127.29.

Listings sell for €127.29 on average, from €49.36 to €308.81. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €127.29 that is €32K to €64K a year per listing.

Average price
€127.29above the $15 to $100 sweet spot
Price range
€49.36–€308.81
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
€32K–€64K
Returns
2.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #47 within Elektrowerkzeuge. It carries 1,327 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
83%
Out of stock, average day
0.4%
Average rank
#47in Elektrowerkzeuge
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
1,327per listing
Listings tracked
23

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
31 months

Products

Top Makita Schlagschrauber products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

151

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

2%

  • Brand 188%
  • Brand 22%
  • Brand 32%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Makita Schlagschrauber search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Makita Schlagschrauber search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • makita schlagschrauber 18v350K/yr
  • makita schlagschrauber150K/yr
  • schlagschrauber makita96K/yr
  • makita akku schlagschrauber32K/yr
  • akku schlagschrauber makita34K/yr
  • schlagschrauber akku makita17K/yr
  • schlagschrauber makita 18v16K/yr
  • makita 18v schlagschrauber14K/yr
  • makita akkuschlagschrauber 18 volt12K/yr
  • makita impact driver7K/yr

Reviews and returns

What reviews say buyers love and hate about Makita Schlagschrauber

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Stärke”
2.0%of orders come back
“Schwacher Schlagschrauber”
A buyer, on “Stärke”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Makita Schlagschrauber questions

Answered from the same tracked data.