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makita multitool 18v

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 77Growth 15Conversion 26Competition 35Returns 62Price range 26Avg price 63Brand share 0Review moat 75Quality gap 28

Market size

Great€955K

€955K/yr · 342K searches

Review moat

Great493.13

avg incumbent reviews — the moat a new listing must climb

Avg price

Good€136.87

avg listing price — sweet spot $15–$100

Returns

Good2.5%

return rate — above 5% kills the launch gate

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Price range

Okay€23.46–€321.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-21.0%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, makita multitool 18v is a €955K/yr Amazon Germany market (342K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

makita multitool 18v market data

Units sold / yr
6K–8K
avg 250–500/product
Revenue / yr
€821K–€1.1M
units × avg price
Conversion rate
2.0%
Avg BSR
#79
Page quality
0%
Prime
53%
Sponsored
33%
Out of stock
9.6%
Avg brand age
31 months
Avg seller age
179 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

87

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Makita66%
  • Pohicoo16%
  • KIESBOHR7%
  • GGiking7%
  • LEILUO5%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.0% search growth over the last 90 days.
15K10KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Top makita multitool 18v search terms

  • makita multitool 18v105K/yr
  • multitool makita54K/yr
  • makita multitool59K/yr
  • makita multifunktionswerkzeug34K/yr
  • multifunktionswerkzeug makita18K/yr
  • multimaster makita12K/yr
  • makita dtm517K/yr
  • multitool makita 18v9K/yr
  • makita oszillationswerkzeug4K/yr
  • makita multimaster6K/yr
All search terms

Top makita multitool 18v products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€96K20%€191K30%€287K40%€382K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

What buyers say about makita multitool 18v

What buyers praise and complain about, mined from review topics.

What buyers love

Preis-Leistungs-Verhältnis25%

“Top Preis/Leistung”

Qualität insgesamt19%

“Immer top Qualität”

beworben Vs Tatsächliches Produkt11%

“Hält was er verspricht”

Akkulaufzeit9%

“Funktioniert super und hat viel Power”

Gesamtgröße8%

“Das Gerät liegt super in der Hand”

Effizienz3%

“Ja, es funktioniert grundsätzlich”

Benutzerfreundlichkeit3%

“Super praktisch”

Stärke3%

“Bisher top 👍 super stark 💪”

Griff2%

“Super Gerät, liegt gut in der Hand, Hammer Preis”

Design insgesamt2%

“Macht genau das für was es entwickelt wurde”

What buyers complain about

Gesamtgröße19%

“Passt nicht”

Geräuschpegel12%

“Vibrationen in der Hand ist deutlich spürbar”

Haltbarkeit12%

“Motor nach zweitem Einsatz abgebrannt”

Qualität insgesamt12%

“Qualität noch nicht bestätigt”

Preis-Leistungs-Verhältnis7%

“Schade um das Geld”

Kompatibilität – insgesamt6%

“Schlecht kombinierbar”

beworben Vs Tatsächliches Produkt4%

“Wird in Produktbeschreibung so nicht angegeben”

Funktionalität insgesamt4%

“Hat vom Anfang an nicht funktioniert”

Produktzustand4%

“Rückläufig erhalten”

Schärfe4%

“Schneiden nicht richtig”

Top return reasons

Gesamtgröße33%
Kompatibilität – insgesamt26%
Funktionalität insgesamt9%
Defekt Material/Teile9%
beworben Vs Tatsächliches Produkt4%
Qualität insgesamt3%
Stärke2%
Haltbarkeit2%
Geräuschpegel2%
Add-Ons/Anhänge2%

Common questions

Is makita multitool 18v profitable to sell on Amazon Germany?
The niche generates €955K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.0%. Flapen's verdict: Skip it (39/100).
How competitive is the makita multitool 18v niche?
5 brands and 87 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in makita multitool 18v?
Top complaints mined from reviews: Gesamtgröße, Geräuschpegel, Haltbarkeit. The return rate is 2.5%.
When does demand for makita multitool 18v peak?
Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the makita multitool 18v niche?
Listings span €23.46–€321.48; the average listing price is €136.87 (sweet spot $15–$100). The average incumbent carries 493 reviews — the moat a new listing must climb.