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Makita Multitool 18v

Fail

The top 5 brands take 100% of clicks, so Makita Multitool 18v is a Fail.

Flapen Score
39
39 / 100
Ranks 2,640 of 3,232 Baumarkt niches · −10 vs the category median of 49
Market size
€955K/yr342K searches / yr
90-day growth
-21.0%search demand this quarter
Competition
64%top-5 click share · 5 brands · 87 sellers

Flapen Score

Makita Multitool 18v against its category

The dotted line is the Baumarkt average. Past it, Makita Multitool 18v is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Makita Multitool 18v market on Amazon at a glance

Shoppers on Amazon Germany searched for Makita Multitool 18v 342K times last year and spent an estimated €955K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 342K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €955K a year.

Searches, last 12 months
342K
Growth, 90 days vs prior 90
-21.0%
Conversion, latest week
2.0%
Market size, estimated
€955Ka year
Peak month
November2.0× the quietest month
Top search term
makita multitool 18v105K searches a year

02 · Price

A sale here is worth €136.87.

Listings sell for €136.87 on average, from €23.46 to €321.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €136.87 that is €34K to €68K a year per listing.

Average price
€136.87above the $15 to $100 sweet spot
Price range
€23.46–€321.48
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€34K–€68K
Returns
2.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #79 within Elektrowerkzeuge. It carries 493 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
53%
Out of stock, average day
9.6%
Average rank
#79in Elektrowerkzeuge
Average rating
4.58 starsAmazon Germany average 4.37 stars
Average reviews
493per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Makita Multitool 18v products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

87

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Brand 166%
  • Brand 216%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Open — no brand owns it (0%)

Demand

Makita Multitool 18v search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Makita Multitool 18v search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • makita multitool 18v105K/yr
  • multitool makita54K/yr
  • makita multitool59K/yr
  • makita multifunktionswerkzeug34K/yr
  • multifunktionswerkzeug makita18K/yr
  • multimaster makita12K/yr
  • makita dtm517K/yr
  • multitool makita 18v9K/yr
  • makita oszillationswerkzeug4K/yr
  • makita multimaster6K/yr

Reviews and returns

What reviews say buyers love and hate about Makita Multitool 18v

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Preis-Leistungs-Verhältnis”
19%of negative reviews mention “Gesamtgröße”
2.5%of orders come back
“Passt nicht”
A buyer, on “Gesamtgröße”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Makita Multitool 18v questions

Answered from the same tracked data.