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Makita Dtm52

Fail

The top 5 brands take 94% of clicks, so Makita Dtm52 is a Fail.

Flapen Score
34
34 / 100
Ranks 2,989 of 3,232 Baumarkt niches · −15 vs the category median of 49
Market size
€93K/yr46K searches / yr
90-day growth
-12.0%search demand this quarter
Competition
62%top-5 click share · 8 brands · 143 sellers

Flapen Score

Makita Dtm52 against its category

The dotted line is the Baumarkt average. Past it, Makita Dtm52 is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Makita Dtm52 market on Amazon at a glance

Shoppers on Amazon Germany searched for Makita Dtm52 46K times last year and spent an estimated €93K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €93K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
1.5%
Market size, estimated
€93Ka year
Peak month
November2.2× the quietest month
Top search term
makita dtm5218K searches a year

02 · Price

A sale here is worth €139.09.

Listings sell for €139.09 on average, from €9.97 to €461.98. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €139.09 that is €0 to €14K a year per listing.

Average price
€139.09above the $15 to $100 sweet spot
Price range
€9.97–€461.98
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
€0–€14K
Returns
1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #128 within Elektrowerkzeuge. It carries 477 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
44%
Out of stock, average day
1.8%
Average rank
#128in Elektrowerkzeuge
Average rating
4.67 starsAmazon Germany average 4.37 stars
Average reviews
477per listing
Listings tracked
18

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Makita Dtm52 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

143

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

4%

  • Brand 174%
  • Brand 27%
  • Brand 36%
  • Brand 45%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Demand

Makita Dtm52 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Makita Dtm52 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • makita dtm5218K/yr
  • makita dtm52z10K/yr
  • dtm528K/yr
  • dtm52z7K/yr
  • makita dtm 524K/yr

Reviews and returns

What reviews say buyers love and hate about Makita Dtm52

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Qualität insgesamt”
25%of negative reviews mention “Kompatibilität – insgesamt”
1.6%of orders come back
“Passt bei Makita nicht, lösen sich schon beim einschalten”
A buyer, on “Kompatibilität – insgesamt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Makita Dtm52 questions

Answered from the same tracked data.