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Makita 40v

Fail

The top 5 brands take 94% of clicks, so Makita 40v is a Fail.

Flapen Score
39
39 / 100
Ranks 2,640 of 3,232 Baumarkt niches · −10 vs the category median of 49
Market size
€121K/yr48K searches / yr
90-day growth
-9.7%search demand this quarter
Competition
56%top-5 click share · 9 brands · 120 sellers

Flapen Score

Makita 40v against its category

The dotted line is the Baumarkt average. Past it, Makita 40v is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Makita 40v market on Amazon at a glance

Shoppers on Amazon Germany searched for Makita 40v 48K times last year and spent an estimated €121K. The top 5 brands take 94% of clicks. Demand peaks in Aug–Sep. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €121K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
1.6%
Market size, estimated
€121Ka year
Peak month
September2.7× the quietest month
Top search term
makita 40v akku20K searches a year

02 · Price

A sale here is worth €155.01.

Listings sell for €155.01 on average, from €20.66 to €533.57. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €155.01 that is €0 to €16K a year per listing.

Average price
€155.01above the $15 to $100 sweet spot
Price range
€20.66–€533.57
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€16K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #1,149 within Zubehör für Elektrowerkzeuge. It carries 124 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
38%
Out of stock, average day
12.4%
Average rank
#1,149in Zubehör für Elektrowerkzeuge
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
124per listing
Listings tracked
21

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Makita 40v products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

120

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

4%

  • Brand 176%
  • Brand 26%
  • Brand 35%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

Makita 40v search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.7×

Search terms

Top Makita 40v search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • makita 40v akku20K/yr
  • makita akku 40v9K/yr
  • makita 40 volt akku3K/yr
  • makita 40v ladegerät4K/yr
  • makita akku 40v mit ladegerät5K/yr
  • makita xgt 40v akku3K/yr
  • 40v akku makita3K/yr

Reviews and returns

What reviews say buyers love and hate about Makita 40v

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Akkulaufzeit”
27%of negative reviews mention “Akkulaufzeit”
0.9%of orders come back
“Beide Batterien sind defekt”
A buyer, on “Akkulaufzeit”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Makita 40v questions

Answered from the same tracked data.