Skip to content

Makita 12v

Maybe

Products sell for $35.92 on average, inside the sweet spot. But shoppers spend an estimated $83K a year here, so Makita 12v is a Maybe.

Flapen Score
57
57 / 100
Top 17% of 3,232 Baumarkt niches · +8 vs the category median of 49
Market size
€83K/yr55K searches / yr
90-day growth
+3.1%search demand this quarter
Competition
40%top-5 click share · 19 brands · 75 sellers

Flapen Score

Makita 12v against its category

The dotted line is the Baumarkt average. Past it, Makita 12v is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Makita 12v market on Amazon at a glance

Shoppers on Amazon Germany searched for Makita 12v 55K times last year and spent an estimated €83K. The top 5 brands take 62% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €83K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
+3.1%
Conversion, latest week
4.2%
Market size, estimated
€83Ka year
Peak month
November1.5× the quietest month
Top search term
makita 12v akku22K searches a year

02 · Price

A sale here is worth €35.92.

Listings sell for €35.92 on average, from €16.05 to €121.02. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €35.92 that is €0 to €4K a year per listing.

Average price
€35.92inside the $15 to $100 sweet spot
Price range
€16.05–€121.02
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
1.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 23.8% of listings are out of stock. The average listing ranks #928 within Zubehör für Elektrowerkzeuge. It carries 133 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
78%
Out of stock, average day
23.8%
Average rank
#928in Zubehör für Elektrowerkzeuge
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
133per listing
Listings tracked
36

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Makita 12v products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

75

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

40%

Top 20: 84%

Open market

33%

  • Brand 122%
  • Brand 218%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Makita 12v search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Makita 12v search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • makita 12v akku22K/yr
  • makita akku 12v18K/yr
  • akku makita 12v7K/yr
  • makita akku 12v original7K/yr

Reviews and returns

What reviews say buyers love and hate about Makita 12v

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Akkulaufzeit”
31%of negative reviews mention “Akkulaufzeit”
1.9%of orders come back
“Akku Leistung hält nicht was versprochen wird”
A buyer, on “Akkulaufzeit”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Makita 12v questions

Answered from the same tracked data.