Makita

Shoppers searched for this 5.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €862K a year.

Searches, last 12 months

5.5M

Growth, 90 days vs prior 90

+13.0%

Conversion, latest week

0.2%

Market size, estimated

€862Ka year

Peak month

November2.8× the quietest month

Top search term

makita4.2M searches a year

Listings sell for €71.43 on average, from €3.10 to €278.91. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At €71.43 that is €7K to €18K a year per listing.

Average price

€71.43inside the $15 to $100 sweet spot

Price range

€3.10–€278.91

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

€7K–€18K

Returns

1.4%of orders · Amazon Germany median 1.1%

39% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #54 within Elektrowerkzeuge. It carries 2,194 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

39%

Prime listings

78%

Out of stock, average day

3.3%

Average rank

#54in Elektrowerkzeuge

Average rating

4.45 starsAmazon Germany average 4.37 stars

Average reviews

2,194per listing

Listings tracked

74

12 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

9Amazon's first-year sales bar

Average brand age

32 months