Is makita profitable to sell on Amazon Germany?

The niche generates €862K/yr across 74 tracked products. 9 of 12 products launched in the last 360 days are still selling. 90-day search growth is +13.0%. Flapen's verdict: Launch it (56/100).

How competitive is the makita niche?

23 brands and 328 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in makita?

Top complaints mined from reviews: Akkulaufzeit, Qualität insgesamt, Aufladen. The return rate is 1.4%.

When does demand for makita peak?

Demand peaks in Jul–Oct–Nov–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the makita niche?

Listings span €3.10–€278.91; the average listing price is €71.43 (sweet spot $15–$100). The average incumbent carries 2,194 reviews — the moat a new listing must climb.

makita

Launch it

A $862K/yr market growing +13.0% this quarter with returns at 1.4% — clears our launch bar.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Competition

Great29%

top-5 click share — an open shelf

Avg price

Great€71.43

avg listing price — sweet spot $15–$100

Market size

Great€862K

€862K/yr · 5.5M searches

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,193.55

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+13.0%

90-day search growth — must beat 0% to launch

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Price range

Okay€3.10–€278.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon Germany niche tracking, makita is a €862K/yr Amazon Germany market (5.5M searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jul–Oct–Nov–Dec. Verdict: Launch it — 56/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

makita market data

Units sold / yr: 20K–25K; avg 100–250/product
Revenue / yr: €1.4M–€1.8M; units × avg price
Conversion rate: 0.2%
Avg BSR: #54
Page quality: 0%
Prime: 78%
Sponsored: 39%
Out of stock: 3.3%
Avg brand age: 32 months
Avg seller age: 179 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

23 falling

Sellers

328

Top-5 brand share

82%

Top 20: 99%

Top-5 click share

29%

Top 20: 61%

Open market

16%

Makita69%
Dorehouse6%
Hazet3%
GGiking2%
Powarobor2%
Bonadget2%
Open — no brand owns it (17 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.0% search growth over the last 90 days.

Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top makita search terms

makita4.2M/yr +20.1%0.2% conv.
makita 18v539K/yr -4.0%0.2% conv.
makita 18v geräte135K/yr -7.5%0.1% conv.
makita werkzeug118K/yr -20.6%0.2% conv.
makita zubehör82K/yr -23.9%0.3% conv.
makita akku geräte71K/yr -25.9%0.1% conv.
akku werkzeug54K/yr +11.2%0.0% conv.
makita angebote42K/yr -5.1%0.1% conv.
makita geräte35K/yr -13.9%0.1% conv.
malita25K/yr +15.2%0.1% conv.

All search terms

Top makita products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Makita DTD152Z Akku Schlagschrauber 18 V 160 Nm 238 x 137 x 79 Mm Blau Akkubetrieb Solo

Makita€65.074.7★9,305 rev

Makita B-66880 Impact Black Bit-Set 35-teilig

Makita€17.004.6★1,879 rev

Makita DDF482RFJ Akku-Bohrschrauber 18V / 3 0 Ah 2 Akkus + Ladegerät im MAKPAC

Makita€150.884.7★4,171 rev

Akku Lampe für Makita 18V Akku 48W 4800LM Led Arbeitsleuchte Strahler Tragbares Flutlichter Baustellen Lampe mit 2 USB für Camping Autoreparaturen Notfall Ersatz für Makita DML816Ohne Akku

Dorehouse€16.374.4★461 rev

Makita E-03442 Impact Premier Magnetisierer MagBoost 1 Stück

Makita€3.104.7★1,195 rev

Newest

by launch date

2X 10.0Ah /10000mAh Ersatzakku für Makita Akku 18V BL1860B BL1850B BL1850 BL1860 BL1845 BL1840 BL1830 BL1815 BL1840B Kompatibel mit DC18RD/DC18RC Ladegerät mit LED-Anzeige

Amoresbat€34.3934 rev

1mo ago

Toolganize Elektrowerkzeug-Organizer mit Steckdosenleiste & Ladestation Kompatibel mit Makita Schwerlast-Werkzeughalter für Werkstatt & Garage 6-fach Halterung Makita Blau.

Toolganize€69.5232 rev

5mo ago

Oszillationswerkzeug Akku Multifunktionswerkzeug für Makita 18V Akku 6 Einstellbare Geschwindigkeiten Multitool Multimaster zum Entfernen Schaben Schneiden (Ohne Batterie)

Pohicoo€41.35274 rev

1y ago

Akku Lampe für Makita 18V Akku 48W 4800LM Led Arbeitsleuchte Strahler Tragbares Flutlichter Baustellen Lampe mit 2 USB für Camping Autoreparaturen Notfall Ersatz für Makita DML816Ohne Akku

Dorehouse€16.37461 rev

1y ago

Multifunktionswerkzeug akku für Makita 18V Akku (Ohne Akku) Oszillationswerkzeug Akku mit 23 Zubehör 6 Einstellbare Geschwindigkeiten Multitool zum Entfernen Schaben Schneiden

GGiking€34.64133 rev

1y ago

What buyers say about makita

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt24%

“Quality”

Preis-Leistungs-Verhältnis13%

“Super Preis, super Produkt”

Akkulaufzeit9%

“Ordentlich Power”

beworben Vs Tatsächliches Produkt7%

“Anforderung erfüllt”

Benutzerfreundlichkeit7%

“Einfache Handhabung”

Stärke6%

“Solides Produkt”

Gesamtgröße5%

“Passt”

Aufladen3%

“Problemloses Laden”

Helligkeit/Glanz/Glühen2%

“Super Leuchtkraft”

Haltbarkeit2%

“Robust und langlebig – ideal für den Schlagschrauber”

What buyers complain about

Akkulaufzeit14%

“Beide Batterien sind defekt”

Qualität insgesamt11%

“Ein absoluter Müll”

Aufladen8%

“die USB Anschlüsse sind ohne Funktion”

Haltbarkeit7%

“Defekt nach 2 Minuten”

Preis-Leistungs-Verhältnis6%

“Preis top dafür unvollständig”

Funktionalität insgesamt5%

“Hält nicht was es verspricht”

beworben Vs Tatsächliches Produkt5%

“Irreführende Werbung”

Stärke3%

“Schwacher Schlagschrauber”

Defekt Material/Teile3%

“Akku gleich defekt”

Kompatibilität – insgesamt2%

“und deshalb nicht kompatibel”

Top return reasons

Funktionalität insgesamt17%

Gesamtgröße16%

Defekt Material/Teile12%

Stärke6%

Kompatibilität – insgesamt5%

Produktzustand5%

Qualität insgesamt4%

Aufladen4%

Haltbarkeit3%

beworben Vs Tatsächliches Produkt3%

Common questions

Is makita profitable to sell on Amazon Germany?: The niche generates €862K/yr across 74 tracked products. 9 of 12 products launched in the last 360 days are still selling. 90-day search growth is +13.0%. Flapen's verdict: Launch it (56/100).
How competitive is the makita niche?: 23 brands and 328 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in makita?: Top complaints mined from reviews: Akkulaufzeit, Qualität insgesamt, Aufladen. The return rate is 1.4%.
When does demand for makita peak?: Demand peaks in Jul–Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the makita niche?: Listings span €3.10–€278.91; the average listing price is €71.43 (sweet spot $15–$100). The average incumbent carries 2,194 reviews — the moat a new listing must climb.

makita

makita market data

Competition & brand share

Demand & seasonality

Top makita search terms

Top makita products on Amazon

Top sellers

Newest

Trending

What buyers say about makita

What buyers love

What buyers complain about

Top return reasons

Common questions

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