Is Maglite profitable to sell on Amazon Germany?

Flapen scores Maglite 36 out of 100 on Amazon Germany, a Fail. Shoppers spend €183K a year across 23 tracked products. Search demand grew -47.2% in the last 90 days.

How competitive is the Maglite niche on Amazon Germany?

7 brands and 52 sellers compete in Maglite on Amazon Germany. The top 5 Maglite products take 66% of clicks, and the top 5 brands take 98%.

What do buyers complain about in Maglite?

Maglite buyers on Amazon Germany complain most about Aufladen, Akkulaufzeit, and Haltbarkeit. An estimated 1.4% of orders come back.

When does demand for Maglite peak?

Search demand for Maglite on Amazon Germany peaks in Jan–Oct–Nov–Dec, and the busiest month runs 3.6× the quietest.

What does it cost to enter the Maglite niche?

Maglite sells for €35.32 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €8.24 to €97.21. The average product has 4,043 reviews, the count a new listing must catch up to.

Maglite

Fail

Demand is soft, at -47.2% this quarter, so Maglite is a Fail.

Flapen Score: 36
36 / 100Ranks 2,872 of 3,232 Baumarkt niches · −13 vs the category median of 49
Market size: €183K/yr276K searches / yr
90-day growth: -47.2%search demand this quarter
Competition: 66%top-5 click share · 7 brands · 52 sellers

Flapen Score

Maglite against its category

The dotted line is the Baumarkt average. Past it, Maglite is stronger. Inside it, weaker.

36Fail

This niche Category average

See the method

Market

The Maglite market on Amazon at a glance

Shoppers on Amazon Germany searched for Maglite 276K times last year and spent an estimated €183K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -47.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €183K a year.

Searches, last 12 months: 276K
Growth, 90 days vs prior 90: -47.2%
Conversion, latest week: 1.9%
Market size, estimated: €183Ka year
Peak month: December3.6× the quietest month
Top search term: maglite taschenlampe91K searches a year

02 · Price

A sale here is worth €35.32.

Listings sell for €35.32 on average, from €8.24 to €97.21. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €35.32 that is €4K to €9K a year per listing.

Average price: €35.32inside the $15 to $100 sweet spot
Price range: €8.24–€97.21
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 4K–5K
Units per listing a year: 100–250
Revenue per listing a year: €4K–€9K
Returns: 1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

17% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #744 within Taschenlampen, Stirnlampen & Laternen. It carries 4,043 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings: 17%
Prime listings: 96%
Out of stock, average day: 12.6%
Average rank: #744in Taschenlampen, Stirnlampen & Laternen
Average rating: 4.52 starsAmazon Germany average 4.37 stars
Average reviews: 4,043per listing
Listings tracked: 23

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 43 months

Products

Top Maglite products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

66%

Top 20: 97%

Open market

Brand 188%
Brand 24%
Brand 32%
Brand 42%
Brand 51%
Brand 61%
Open — no brand owns it (1 brand, 1%)

Demand

Maglite search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Maglite search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

maglite taschenlampe91K/yr -46.7%1.6% conv.
maglite73K/yr -47.6%0.8% conv.
maglite led26K/yr -51.4%1.1% conv.
taschenlampe maglite21K/yr -42.8%2.4% conv.
mag lite18K/yr -43.2%1.0% conv.
mag light8K/yr -47.1%0.6% conv.
maglite taschenlampe led6K/yr -52.3%0.8% conv.
maglite taschenlampe groß9K/yr -61.6%1.2% conv.
maglight6K/yr -40.6%1.0% conv.
maglight led taschenlampe4K/yr -36.4%2.3% conv.

Reviews and returns

What reviews say buyers love and hate about Maglite

We read the reviews and the return reasons for every product selling here.

51%of positive reviews mention “Helligkeit/Glanz/Glühen”

14%of negative reviews mention “Aufladen”

1.4%of orders come back

“USB laden funktioniert nicht”

A buyer, on “Aufladen”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Maglite questions

Answered from the same tracked data.

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