Is M3 profitable to sell on Amazon Germany?

Flapen scores M3 40 out of 100 on Amazon Germany, a Fail. Shoppers spend €89K a year across 21 tracked products. 0 of the 4 products launched in the last year cleared the first-year sales bar. Search demand grew -20.7% in the last 90 days.

How competitive is the M3 niche on Amazon Germany?

13 brands and 17 sellers compete in M3 on Amazon Germany. The top 5 M3 products take 60% of clicks, and the top 5 brands take 83%.

What do buyers complain about in M3?

M3 buyers on Amazon Germany complain most about Montage, beworben Vs Tatsächliches Produkt, and Gesamtgröße. An estimated 0.6% of orders come back.

When does demand for M3 peak?

Search demand for M3 on Amazon Germany peaks in Jan, and the busiest month runs 1.6× the quietest.

What does it cost to enter the M3 niche?

M3 sells for €7.36 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €4.86 to €11.95. The average product has 673 reviews, the count a new listing must catch up to.

M3

Fail

Prices span $4.86–$11.95, mostly outside the sweet spot, so M3 is a Fail.

Flapen Score: 40
40 / 100Ranks 2,548 of 3,232 Baumarkt niches · −9 vs the category median of 49
Market size: €89K/yr154K searches / yr
90-day growth: -20.7%search demand this quarter
Competition: 60%top-5 click share · 13 brands · 17 sellers

Flapen Score

M3 against its category

The dotted line is the Baumarkt average. Past it, M3 is stronger. Inside it, weaker.

40Fail

This niche Category average

See the method

Market

The M3 market on Amazon at a glance

Shoppers on Amazon Germany searched for M3 154K times last year and spent an estimated €89K. The top 5 brands take 83% of clicks. Demand peaks in Jan. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €89K a year.

Searches, last 12 months: 154K
Growth, 90 days vs prior 90: -20.7%
Conversion, latest week: 7.9%
Market size, estimated: €89Ka year
Peak month: January1.6× the quietest month
Top search term: m3 schrauben set64K searches a year

02 · Price

A sale here is worth €7.36.

Listings sell for €7.36 on average, from €4.86 to €11.95. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €7.36 that is €2K to €4K a year per listing.

Average price: €7.36under the $15 to $100 sweet spot
Price range: €4.86–€11.95
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 10K–13K
Units per listing a year: 250–500
Revenue per listing a year: €2K–€4K
Returns: 0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #56 within Nägel, Schrauben & Befestigungen. It carries 673 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 6.3%
Average rank: #56in Nägel, Schrauben & Befestigungen
Average rating: 4.61 starsAmazon Germany average 4.37 stars
Average reviews: 673per listing
Listings tracked: 21

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 4
Successful launches: 0Amazon's first-year sales bar
Average brand age: 32 months

Products

Top M3 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

12%

Brand 134%
Brand 224%
Brand 312%
Brand 47%
Brand 55%
Brand 64%
Open — no brand owns it (7 brands, 12%)

Demand

M3 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top M3 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

m3 schrauben set64K/yr -18.3%9.6% conv.
m3 schrauben34K/yr -19.4%5.8% conv.
schrauben m310K/yr -20.7%5.4% conv.
m3 screws3K/yr -5.7%6.2% conv.
schraube m33K/yr -17.3%4.4% conv.
m3 schraube3K/yr -6.3%4.5% conv.
schrauben 3mm3K/yr -3.0%0.9% conv.

Reviews and returns

What reviews say buyers love and hate about M3

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”

67%of negative reviews mention “Montage”

0.6%of orders come back

“Sind halt Schrauben”

A buyer, on “Montage”67% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

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FAQ

Common M3 questions

Answered from the same tracked data.

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