Is Lötzinn profitable to sell on Amazon Germany?

Flapen scores Lötzinn 48 out of 100 on Amazon Germany, a Fail. Shoppers spend €391K a year across 17 tracked products. Search demand grew -23.4% in the last 90 days.

How competitive is the Lötzinn niche on Amazon Germany?

12 brands and 32 sellers compete in Lötzinn on Amazon Germany. The top 5 Lötzinn products take 63% of clicks, and the top 5 brands take 74%.

What do buyers complain about in Lötzinn?

Lötzinn buyers on Amazon Germany complain most about Qualität insgesamt, Gesamtgröße, and Helligkeit/Glanz/Glühen. An estimated 0.2% of orders come back.

When does demand for Lötzinn peak?

Search demand for Lötzinn on Amazon Germany peaks in Jan, and the busiest month runs 1.6× the quietest.

What does it cost to enter the Lötzinn niche?

Lötzinn sells for €9.26 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €4.52 to €17.77. The average product has 1,539 reviews, the count a new listing must catch up to.

Lötzinn

Fail

Demand is soft, at -23.4% this quarter, so Lötzinn is a Fail.

Flapen Score: 48
48 / 100Ranks 1,630 of 3,232 Baumarkt niches · −1 vs the category median of 49
Market size: €391K/yr386K searches / yr
90-day growth: -23.4%search demand this quarter
Competition: 63%top-5 click share · 12 brands · 32 sellers

Flapen Score

Lötzinn against its category

The dotted line is the Baumarkt average. Past it, Lötzinn is stronger. Inside it, weaker.

48Fail

This niche Category average

See the method

Market

The Lötzinn market on Amazon at a glance

Shoppers on Amazon Germany searched for Lötzinn 386K times last year and spent an estimated €391K. The top 5 brands take 74% of clicks. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 386K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €391K a year.

Searches, last 12 months: 386K
Growth, 90 days vs prior 90: -23.4%
Conversion, latest week: 10.9%
Market size, estimated: €391Ka year
Peak month: January1.6× the quietest month
Top search term: lötzinn227K searches a year

02 · Price

A sale here is worth €9.26.

Listings sell for €9.26 on average, from €4.52 to €17.77. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At €9.26 that is €14K to €19K a year per listing.

Average price: €9.26under the $15 to $100 sweet spot
Price range: €4.52–€17.77
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 40K–50K
Units per listing a year: 1,500–2,000
Revenue per listing a year: €14K–€19K
Returns: 0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #15 within Zubehör für Elektrowerkzeuge. It carries 1,539 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings: 94%
Prime listings: 100%
Out of stock, average day: 8.3%
Average rank: #15in Zubehör für Elektrowerkzeuge
Average rating: 4.58 starsAmazon Germany average 4.37 stars
Average reviews: 1,539per listing
Listings tracked: 17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 40 months

Products

Top Lötzinn products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

21%

Brand 145%
Brand 211%
Brand 37%
Brand 46%
Brand 55%
Brand 65%

Demand

Lötzinn search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Lötzinn search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

lötzinn227K/yr -23.3%8.1% conv.
lötzinn mit flussmittel84K/yr -26.2%9.7% conv.
lötdraht17K/yr -18.9%3.6% conv.
solder11K/yr -16.4%4.1% conv.
lötzinn 1mm13K/yr -39.2%8.4% conv.
lötzinn bleifrei7K/yr -12.8%5.3% conv.
solder wire5K/yr -7.3%5.2% conv.
soldering wire6K/yr -13.1%6.9% conv.
lötzinn mit flussmittel 1mm3K/yr +16.2%7.3% conv.
lötzin4K/yr -8.9%7.1% conv.

Reviews and returns

What reviews say buyers love and hate about Lötzinn

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Qualität insgesamt”

20%of negative reviews mention “Qualität insgesamt”

0.2%of orders come back

“Besser bei Markenprodukten bleiben”

A buyer, on “Qualität insgesamt”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Lötzinn questions

Answered from the same tracked data.

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