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Lötpaste

Fail

Prices span $3.79–$13.89, mostly outside the sweet spot, so Lötpaste is a Fail.

Flapen Score
38
38 / 100
Ranks 2,738 of 3,232 Baumarkt niches · −11 vs the category median of 49
Market size
€47K/yr88K searches / yr
90-day growth
-40.2%search demand this quarter
Competition
60%top-5 click share · 11 brands · 20 sellers

Flapen Score

Lötpaste against its category

The dotted line is the Baumarkt average. Past it, Lötpaste is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lötpaste market on Amazon at a glance

Shoppers on Amazon Germany searched for Lötpaste 88K times last year and spent an estimated €47K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -40.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €47K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-40.2%
Conversion, latest week
7.3%
Market size, estimated
€47Ka year
Peak month
January2.1× the quietest month
Top search term
lötpaste62K searches a year

02 · Price

A sale here is worth €7.39.

Listings sell for €7.39 on average, from €3.79 to €13.89. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €7.39 that is €2K to €4K a year per listing.

Average price
€7.39under the $15 to $100 sweet spot
Price range
€3.79–€13.89
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€2K–€4K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #12 within Zubehör für Elektrowerkzeuge. It carries 500 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
95%
Out of stock, average day
9.9%
Average rank
#12in Zubehör für Elektrowerkzeuge
Average rating
4.58 starsAmazon Germany average 4.37 stars
Average reviews
500per listing
Listings tracked
19

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Lötpaste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

20

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

11%

  • Brand 124%
  • Brand 224%
  • Brand 315%
  • Brand 411%
  • Brand 59%
  • Brand 66%
  • Open — no brand owns it (5 brands, 11%)

Demand

Lötpaste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Lötpaste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lötpaste62K/yr
  • solder paste8K/yr
  • lötpaste smd8K/yr
  • smd lötpaste6K/yr
  • soldering paste4K/yr

Reviews and returns

What reviews say buyers love and hate about Lötpaste

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”
25%of negative reviews mention “Benutzerfreundlichkeit”
0.3%of orders come back
“unzumutbar”
A buyer, on “Benutzerfreundlichkeit”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Lötpaste questions

Answered from the same tracked data.