Is lineal metall profitable to sell on Amazon Germany?

The niche generates €65K/yr across 41 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -22.4%. Flapen's verdict: Worth a look (53/100).

How competitive is the lineal metall niche?

30 brands and 117 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in lineal metall?

Top complaints mined from reviews: Messung / Ablesegenauigkeit, Qualität insgesamt, Stärke. The return rate is 0.5%.

When does demand for lineal metall peak?

Demand peaks in Jan; the busiest month runs 1.6× the quietest.

What does it cost to enter the lineal metall niche?

Listings span €2.03–€33.28; the average listing price is €7.61 (sweet spot $15–$100). The average incumbent carries 757 reviews — the moat a new listing must climb.

lineal metall

Worth a look

Shows low returns (0.5%), but soft demand (-22.4% this quarter) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Brand share

Great47%

top-5 brand share — no brand owns this niche

Competition

Great40%

top-5 click share — an open shelf

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Review moat

Good756.78

avg incumbent reviews — the moat a new listing must climb

Price range

Good€2.03–€33.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad€7.61

avg listing price — sweet spot $15–$100

Market size

Bad€65K

€65K/yr · 128K searches

Growth

Bad-22.4%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, lineal metall is a €65K/yr Amazon Germany market (128K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jan. Verdict: Worth a look — 53/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

lineal metall market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: €61K–€76K; units × avg price
Conversion rate: 6.7%
Avg BSR: #55
Page quality: 0%
Prime: 88%
Sponsored: 78%
Out of stock: 2.7%
Avg brand age: 50 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

30 falling

Sellers

117

Top-5 brand share

47%

Top 20: 93%

Top-5 click share

40%

Top 20: 83%

Open market

46%

Siumir13%
Eberhard Faber10%
STAEDTLER9%
DAUMKINO8%
HIQU and HIST7%
SUI-lim6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.4% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.6×

Open Trend

Top lineal metall search terms

lineal metall19K/yr -22.8%5.8% conv.
stahllineal22K/yr -28.9%5.1% conv.
metall lineal20K/yr -22.4%4.8% conv.
metalllineal12K/yr -15.3%6.7% conv.
stahlmaßstab9K/yr -30.0%7.2% conv.
metalllineal 30 cm7K/yr -31.0%8.7% conv.
stahllineal 50cm7K/yr -25.0%6.0% conv.
stahllineal 30cm6K/yr -26.3%8.6% conv.
metal ruler4K/yr -13.7%5.5% conv.
metalllineal 50cm4K/yr +3.5%5.7% conv.

All search terms

Top lineal metall products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Eberhard Faber 570009 - Aluminium Lineal ca. 30 cm rutschfestes und bruchsicheres Metall Lineal

Eberhard Faber€2.364.6★713 rev

Siumir Metall Linea 2-teiliges Set 15/30cm Lineal Stahl Doppelseitenskala Kante Edelstahl Lineal Messwerkzeug für Engineering Schule Büro Zuhause

Siumir€5.044.5★1,723 rev

3 Stück Edelstahl Lineale Metall Lineal Set 15/20/30cm Stahlmaßstab Doppelseiten Skala Kante Zentimeter & Zoll Stahllineal Messwerkzeug Präzision Herrscher für Engineering Lehre Office Büro Schule

HIQU and HIST€5.124.4★48 rev

SUI-lim 3 Stücke Metall Lineal Präzisions Doppelseitenskala Kante Stahllineal Edelstahl Lineal für Engineering Lehre und Büro 15cm/20cm/30cm

SUI-lim€6.094.5★228 rev

STAEDTLER Aluminium Lineal Mars 30cm Länge bruchfest ruschfest 563 30

STAEDTLER€3.764.8★3,553 rev

Newest

by launch date

DAUMKINO Edelstahl Lineal Metall 10 cm

DAUMKINO€4.14415 rev

5mo ago

HuaMuDM Edelstahl Lineal Metall Lineal Set Stahl Lineal stahllineal set Metall Stahllineal 4 Stück 15cm 20cm 30cm 40cm mit Doppelseitenskala Kante für Lehre Büro Zeichnen Engineering

HuaMuDM€8.0822 rev

8mo ago

Siumir Metall Linea 2-teiliges Set 15/30cm Lineal Stahl Doppelseitenskala Kante Edelstahl Lineal Messwerkzeug für Engineering Schule Büro Zuhause

Siumir€5.041,723 rev

9mo ago

4 Stück Metall Lineal Set Edelstahl Lineal Präzisions 10cm/15cm/20cm/30cm Doppelseitenskala Kante Stahllineal mit Messwerkzeug Gerader Rand für Engineering Lehre Zeichnungen Büro

FdcLixuvol€5.0949 rev

1y ago

WELDINGER Edelstahllineale 3er-Set 200 300 und 500 mm lang

WELDINGER€7.9816 rev

1y ago

What buyers say about lineal metall

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt23%

“Super Qualität”

Stärke16%

“Robust & TOP”

Preis-Leistungs-Verhältnis15%

“Investition lohnt sich”

beworben Vs Tatsächliches Produkt9%

“Erfüllen ihren Zweck”

Gesamtgröße5%

“Passt”

Benutzerfreundlichkeit4%

“Gut ablesbar”

Materialqualität3%

“Stabiles Material, ziemlich passgenau, cm und zoll Einteilung auf jeder Seite”

Sicherheit3%

“Die haben sogar alle Schutzhüllen”

Schiebe/Einziehmechanismus3%

“Es verrutscht nicht”

Messung / Ablesegenauigkeit2%

“Ein praktisches Lineal mit gut lesbaren Zahlen”

What buyers complain about

Messung / Ablesegenauigkeit24%

“wird und nicht einige Millimeter versetzt.”

Qualität insgesamt13%

“Müll”

Stärke13%

“Leider sehr dünn”

Haftung/Klebrigkeit8%

“Skalen nur aufgeklebt (Haltbarkeit fraglich).”

Dicke5%

“etwas dünn”

Schärfe5%

“Nicht zu empfehlen - an beiden Enden scharfe Metallsplitter - Verletzungsgefahr nicht nur für Erwachsene auch für Kinder sehr hoch - also gehört nicht in Kinderhände”

Haltbarkeit5%

“könnte das Alu-Material bei Benutzung als Schneidkante ggfs. auf die Dauer beschädigt werden.”

Gesamtgröße5%

“ich habe andere model gewarten ist zu klein”

Materialqualität3%

“Material nicht perfekt verarbeitet”

Flexibilität3%

“Verbiegt sich sehr leicht”

Top return reasons

Gesamtgröße28%

Qualität insgesamt12%

Dünn10%

Messung / Ablesegenauigkeit8%

Materialqualität7%

Dicke5%

Gewicht leicht3%

Kratzfestigkeit3%

Stärke3%

Preis-Leistungs-Verhältnis2%

Common questions

Is lineal metall profitable to sell on Amazon Germany?: The niche generates €65K/yr across 41 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -22.4%. Flapen's verdict: Worth a look (53/100).
How competitive is the lineal metall niche?: 30 brands and 117 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 47% of demand.
What do buyers complain about in lineal metall?: Top complaints mined from reviews: Messung / Ablesegenauigkeit, Qualität insgesamt, Stärke. The return rate is 0.5%.
When does demand for lineal metall peak?: Demand peaks in Jan; the busiest month runs 1.6× the quietest.
What does it cost to enter the lineal metall niche?: Listings span €2.03–€33.28; the average listing price is €7.61 (sweet spot $15–$100). The average incumbent carries 757 reviews — the moat a new listing must climb.