Skip to content

Leiter

Maybe

An estimated 0.6% of orders come back. But demand is soft, at +3.8% this quarter, so Leiter is a Maybe.

Flapen Score
62
62 / 100
Top 6% of 3,232 Baumarkt niches · +13 vs the category median of 49
Market size
€2.3M/yr1.5M searches / yr
90-day growth
+3.8%search demand this quarter
Competition
33%top-5 click share · 26 brands · 64 sellers

Flapen Score

Leiter against its category

The dotted line is the Baumarkt average. Past it, Leiter is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Leiter market on Amazon at a glance

Shoppers on Amazon Germany searched for Leiter 1.5M times last year and spent an estimated €2.3M. The top 5 brands take 69% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.3M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
+3.8%
Conversion, latest week
2.4%
Market size, estimated
€2.3Ma year
Peak month
November1.4× the quietest month
Top search term
leiter527K searches a year

02 · Price

A sale here is worth €63.82.

Listings sell for €63.82 on average, from €14.20 to €177.15. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At €63.82 that is €16K to €32K a year per listing.

Average price
€63.82inside the $15 to $100 sweet spot
Price range
€14.20–€177.15
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
€16K–€32K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #12 within Baubedarf. It carries 2,347 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
54%
Out of stock, average day
2.5%
Average rank
#12in Baubedarf
Average rating
4.55 starsAmazon Germany average 4.37 stars
Average reviews
2,347per listing
Listings tracked
72

04 · Newcomers

8 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
8Amazon's first-year sales bar
Average brand age
51 months

Products

Top Leiter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

26 falling

Sellers

64

Top-5 brand share

69%

Top 20: 96%

Top-5 click share

33%

Top 20: 63%

Open market

27%

  • Brand 133%
  • Brand 214%
  • Brand 310%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Leiter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Leiter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • leiter527K/yr
  • trittleiter265K/yr
  • leiter 5 stufen92K/yr
  • klappleiter60K/yr
  • stehleiter61K/yr
  • leiter 4 stufen51K/yr
  • aluleiter48K/yr
  • mehrzweckleiter45K/yr
  • haushaltsleiter51K/yr
  • ladder41K/yr

Reviews and returns

What reviews say buyers love and hate about Leiter

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Stärke”
18%of negative reviews mention “Qualität insgesamt”
0.6%of orders come back
“Müll”
A buyer, on “Qualität insgesamt”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Leiter questions

Answered from the same tracked data.