Leatherman Micra

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €14K a year.

Searches, last 12 months

43K

Growth, 90 days vs prior 90

-9.7%

Conversion, latest week

0.9%

Market size, estimated

€14Ka year

Peak month

December1.9× the quietest month

Top search term

leatherman micra20K searches a year

Listings sell for €34.86 on average, from €13.37 to €49.30. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €34.86 that is €0 to €3K a year per listing.

Average price

€34.86inside the $15 to $100 sweet spot

Price range

€13.37–€49.30

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

€0–€3K

Returns

2.4%of orders · Amazon Germany median 1.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #70 within Multifunktionswerkzeuge & Zubehör. It carries 2,414 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

9.1%

Average rank

#70in Multifunktionswerkzeuge & Zubehör

Average rating

4.50 starsAmazon Germany average 4.37 stars

Average reviews

2,414per listing

Listings tracked

16

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

41 months