Is lasurpinsel profitable to sell on Amazon Germany?

The niche generates €129K/yr across 13 tracked products. 90-day search growth is +96.0%. Flapen's verdict: Worth a look (53/100).

How competitive is the lasurpinsel niche?

9 brands and 30 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in lasurpinsel?

Top complaints mined from reviews: Qualität insgesamt, Lackqualität, Haltbarkeit. The return rate is 0.3%.

When does demand for lasurpinsel peak?

Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 5.6× the quietest.

What does it cost to enter the lasurpinsel niche?

Listings span €3.37–€18.92; the average listing price is €9.20 (sweet spot $15–$100). The average incumbent carries 2,606 reviews — the moat a new listing must climb.

lasurpinsel

Worth a look

Shows low returns (0.3%), but a concentrated shelf (top 5 take 73% of clicks) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible15.9%

search→purchase rate — share of searches ending in a sale

Growth

Great+96.0%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,606

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Market size

Okay€129K

€129K/yr · 88K searches

Avg price

Okay€9.20

avg listing price — sweet spot $15–$100

Price range

Okay€3.37–€18.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad73%

top-5 click share — a locked-up shelf

According to Flapen's Amazon Germany niche tracking, lasurpinsel is a €129K/yr Amazon Germany market (88K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 53/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

lasurpinsel market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: €138K–€184K; units × avg price
Conversion rate: 15.9%
Avg BSR: #89
Page quality: 0%
Prime: 100%
Sponsored: 69%
Out of stock: 4.1%
Avg brand age: 41 months
Avg seller age: 182 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Color Expert39%
HARDY WORKING TOOLS24%
Hinrichs12%
Fit For The Job6%
ORGAFLIX6%
GRIFEMA5%
Open — no brand owns it (3 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +96.0% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 5.6×

Open Trend

Top lasurpinsel search terms

lasurpinsel38K/yr +67.9%10.7% conv.
lasurpinsel holz außen10K/yr >1,000%12.6% conv.
pinsel holzlasur7K/yr +279.3%18.4% conv.
pinsel für holzlasur5K/yr +96.4%16.3% conv.
pinsel lasur holz5K/yr +94.3%15.4% conv.
lasur pinsel4K/yr +97.0%11.9% conv.
lasurpinsel set4K/yr +26.3%10.2% conv.
pinsel lasur3K/yr +70.5%10.7% conv.
holzlasur pinsel2K/yr +128.6%13.5% conv.
pinsel für holzöl3K/yr +33.1%14.0% conv.

All search terms

Top lasurpinsel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Color Expert 82650315 Lasurpinselset 30/50/70 mm Grau

Color Expert€4.094.5★12,202 rev

Hinrichs Lasurpinsel Set - 4x Malerpinsel Set Profi in den Breiten 50mm 70mm 100mm & 120mm - Pinselset für Lack Öl und Farbe - Pinsel für Holzlasur - Pinsel Set Paint Brush - Lackpinsel

Hinrichs€11.624.6★825 rev

Hardy Working Tools 6 Stk. Flachpinsel-Set 50 mm Serie 45 Synthetik Lasurpinsel Flachpinsel mit Naturholzgriff Lackierpinsel mit Stahlzwinge

HARDY WORKING TOOLS€11.604.5★1,397 rev

Hardy Working Tools 5 STK. Flachpinsel-Set 25 mm / 35 mm / 50 mm / 60 mm / 75 mm Serie 45 Synthetik Lasurpinsel Flachpinsel mit Naturholzgriff Lackierpinsel mit Stahlzwinge

HARDY WORKING TOOLS€10.744.4★1,893 rev

ORGAFLIX Flächenstreicher 100mm + 120mm für Öl Lacke Lasur Beizen Acryl Kreidefarbe - Perfekt für große Flächen Lasurpinsel Holz außen Ölpinsel Holz Flachpinsel Lackpinsel Pinselset

ORGAFLIX€16.204.6★216 rev

Newest

by launch date

GRIFEMA GA4201-3 1/1 5/2 Zoll Malerpinsel Flachpinsel für Möbel Wände Zäune Borstenbreite 25 38 50 mm 3 Stück

GRIFEMA€4.881,699 rev

1y ago

7 Stück Malerpinsel Set Lasurpinsel Lackpinsel 25mm 38mm 50mm 64mm Pinselset Malerbedarf Lackierpinsel für Lacke Profi Pinsel Klarlack Holz Streichen Pinselset Streichen Wand Kreidefarbe Pinsel

KGGZKG€11.9230 rev

1y ago

ORGAFLIX Flächenstreicher 100mm + 120mm für Öl Lacke Lasur Beizen Acryl Kreidefarbe - Perfekt für große Flächen Lasurpinsel Holz außen Ölpinsel Holz Flachpinsel Lackpinsel Pinselset

ORGAFLIX€16.20216 rev

3y ago

M7 3 STK. Flachpinsel-Set: 1x 3/4 (ca. 20 mm) 1x 1 (ca. 25 mm) 1x 1 5 (ca. 38 mm) Serie 30/Serie 01 Lackierpinsel mit Synthetischen Hellen Borsten Malerpinsel mit Naturholz und Stahlzwinge

HARDY WORKING TOOLS€3.374,858 rev

3y ago

Hinrichs Lasurpinsel Set - 4x Malerpinsel Set Profi in den Breiten 50mm 70mm 100mm & 120mm - Pinselset für Lack Öl und Farbe - Pinsel für Holzlasur - Pinsel Set Paint Brush - Lackpinsel

Hinrichs€11.62825 rev

4y ago

What buyers say about lasurpinsel

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt27%

“Super Produkt”

Preis-Leistungs-Verhältnis20%

“Super Preis Leistung”

Pinselqualität14%

“Top Pinsel für Heimwerker & Co”

beworben Vs Tatsächliches Produkt7%

“Macht, was er soll”

Lackqualität5%

“Dadurch lässt sich die Dose nach der Arbeit wieder luftdicht verschließen – das schont die Farbe und vermeidet Austrocknen”

Einfache Reinigung5%

“Die Pinsel sind sauber verarbeitet”

Benutzerfreundlichkeit4%

“- Leicht zu reinigen”

Gesamtgröße3%

“Passt”

Griff2%

“liegen super in der Hand”

Haltbarkeit2%

“Ein riesiger Pluspunkt für die Langlebigkeit der Materialien”

What buyers complain about

Qualität insgesamt24%

“Qualität leider nicht vorhanden”

Lackqualität11%

“Pinsel hat meine Farbe unbrauchbar gemacht”

Haltbarkeit11%

“Der erste Pinsel brach am Stil nach 2 Minuten”

Preis-Leistungs-Verhältnis8%

“Besser mehr Geld ausgeben und ordentliche kaufen”

Materialqualität8%

“das Material nicht besonders stabil.”

Funktionalität insgesamt8%

“Für dünnfllüssige Arbeitsmaterialien NICHT (!) zu gebtauchen”

Dicke5%

“Sie sind sehr dünn”

beworben Vs Tatsächliches Produkt3%

“Nur 2 Sterne, weil die Behauptung "Schuppen- und Zaunpinsel zum Auftragen von Holzbeizen" NICHT (!) stimmt.”

Add-Ons/Anhänge3%

“Leider verlieren Bestandteile ihren Halt zum Teil bei der Anbindung”

Hartes Gefühl2%

“Die Borsten sind mir zu weich”

Top return reasons

Qualität insgesamt29%

Gesamtgröße28%

beworben Vs Tatsächliches Produkt10%

Funktionalität insgesamt5%

Dünn5%

Preis-Leistungs-Verhältnis5%

Kompatibilität – insgesamt4%

Haltbarkeit3%

Lackqualität3%

Farbe3%

Common questions

Is lasurpinsel profitable to sell on Amazon Germany?: The niche generates €129K/yr across 13 tracked products. 90-day search growth is +96.0%. Flapen's verdict: Worth a look (53/100).
How competitive is the lasurpinsel niche?: 9 brands and 30 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in lasurpinsel?: Top complaints mined from reviews: Qualität insgesamt, Lackqualität, Haltbarkeit. The return rate is 0.3%.
When does demand for lasurpinsel peak?: Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 5.6× the quietest.
What does it cost to enter the lasurpinsel niche?: Listings span €3.37–€18.92; the average listing price is €9.20 (sweet spot $15–$100). The average incumbent carries 2,606 reviews — the moat a new listing must climb.