Is Laser profitable to sell on Amazon Germany?

Flapen scores Laser 49 out of 100 on Amazon Germany, a Fail. Shoppers spend €2.9M a year across 17 tracked products. 2 of the 2 products launched in the last year cleared the first-year sales bar. Search demand grew -24.7% in the last 90 days.

How competitive is the Laser niche on Amazon Germany?

10 brands and 82 sellers compete in Laser on Amazon Germany. The top 5 Laser products take 60% of clicks, and the top 5 brands take 85%.

What do buyers complain about in Laser?

Laser buyers on Amazon Germany complain most about Qualität insgesamt, Messung / Ablesegenauigkeit, and Funktionalität insgesamt. An estimated 2.9% of orders come back.

When does demand for Laser peak?

Search demand for Laser on Amazon Germany peaks in Nov, and the busiest month runs 1.7× the quietest.

What does it cost to enter the Laser niche?

Laser sells for €60.68 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €16.23 to €174.95. The average product has 1,966 reviews, the count a new listing must catch up to.

Laser

Fail

Demand is soft, at -24.7% this quarter, so Laser is a Fail.

Filters High Price

Flapen Score: 49
49 / 100Ranks 1,497 of 3,232 Baumarkt niches · on the category median
Market size: €2.9M/yr2.2M searches / yr
90-day growth: -24.7%search demand this quarter
Competition: 60%top-5 click share · 10 brands · 82 sellers

Flapen Score

Laser against its category

The dotted line is the Baumarkt average. Past it, Laser is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Laser market on Amazon at a glance

Shoppers on Amazon Germany searched for Laser 2.2M times last year and spent an estimated €2.9M. The top 5 brands take 85% of clicks. Demand peaks in Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.9M a year.

Searches, last 12 months: 2.2M
Growth, 90 days vs prior 90: -24.7%
Conversion, latest week: 2.2%
Market size, estimated: €2.9Ma year
Peak month: November1.7× the quietest month
Top search term: kreuzlinienlaser721K searches a year

02 · Price

A sale here is worth €60.68.

Listings sell for €60.68 on average, from €16.23 to €174.95. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At €60.68 that is €91K to €121K a year per listing.

Average price: €60.68inside the $15 to $100 sweet spot
Price range: €16.23–€174.95
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 40K–50K
Units per listing a year: 1,500–2,000
Revenue per listing a year: €91K–€121K
Returns: 2.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #96 within Mess- & Planwerkzeuge. It carries 1,966 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 6.3%
Average rank: #96in Mess- & Planwerkzeuge
Average rating: 4.41 starsAmazon Germany average 4.37 stars
Average reviews: 1,966per listing
Listings tracked: 17

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 2
Successful launches: 2Amazon's first-year sales bar
Average brand age: 35 months

Products

Top Laser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

10%

Brand 130%
Brand 227%
Brand 314%
Brand 47%
Brand 57%
Brand 65%
Open — no brand owns it (4 brands, 10%)

Demand

Laser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Laser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

kreuzlinienlaser721K/yr -24.6%0.6% conv.
laser420K/yr -20.5%0.2% conv.
laser wasserwaage332K/yr -35.4%1.4% conv.
kreuzlinienlaser mit stativ160K/yr -35.7%0.9% conv.
linienlaser101K/yr -21.3%0.7% conv.
nivelliergerät59K/yr +23.5%0.2% conv.
laser level40K/yr -1.3%0.8% conv.
kreuzlaser40K/yr -29.1%0.8% conv.
laser wasserwaage mit stativ36K/yr -25.5%2.1% conv.
laserwasserwaage36K/yr -24.3%1.7% conv.

Reviews and returns

What reviews say buyers love and hate about Laser

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Benutzerfreundlichkeit”

10%of negative reviews mention “Qualität insgesamt”

2.9%of orders come back

“Schwächen bei Präzision und Sichtbarkeit”

A buyer, on “Qualität insgesamt”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Laser questions

Answered from the same tracked data.

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