- Flapen Score
- 46 / 100Ranks 1,879 of 3,232 Baumarkt niches · −3 vs the category median of 4946
- Market size
- €18K/yr325K searches / yr
- 90-day growth
- -25.4%search demand this quarter
- Competition
- 45%top-5 click share · 17 brands · 35 sellers
Flapen Score
Laminat against its category
The dotted line is the Baumarkt average. Past it, Laminat is stronger. Inside it, weaker.
Market
The Laminat market on Amazon at a glance
Shoppers on Amazon Germany searched for Laminat 325K times last year and spent an estimated €18K. The top 5 brands take 74% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 325K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €18K a year.
- Searches, last 12 months
- 325K
- Growth, 90 days vs prior 90
- -25.4%
- Conversion, latest week
- 0.2%
- Market size, estimated
- €18Ka year
- Peak month
- October1.6× the quietest month
- Top search term
- laminat197K searches a year
02 · Price
A sale here is worth €35.08.
Listings sell for €35.08 on average, from €6.66 to €195.91. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €35.08 that is €0 to €4K a year per listing.
- Average price
- €35.08inside the $15 to $100 sweet spot
- Price range
- €6.66–€195.91
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€4K
- Returns
- 1.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
66% of listings pay for placement with sponsored ads. 37% ship with Prime. On an average day, 18.6% of listings are out of stock. The average listing ranks #108 within Baubedarf. It carries 515 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 66%
- Prime listings
- 37%
- Out of stock, average day
- 18.6%
- Average rank
- #108in Baubedarf
- Average rating
- 4.30 starsAmazon Germany average 4.37 stars
- Average reviews
- 515per listing
- Listings tracked
- 38
04 · Newcomers
1 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Laminat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
35
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
45%
Top 20: 81%
Open market
21%
- Brand 124%
- Brand 222%
- Brand 311%
- Brand 411%
- Brand 56%
- Brand 66%
Demand
Laminat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Laminat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- laminat197K/yr
- laminatboden79K/yr
- klick laminat9K/yr
- laminatboden klicksystem9K/yr
- laminat boden7K/yr
- klicklaminat boden5K/yr
- laminat bodenbelag5K/yr
- klick laminatboden5K/yr
- laminatboden klicksystem günstig4K/yr
- laminat grau5K/yr
Reviews and returns
What reviews say buyers love and hate about Laminat
We read the reviews and the return reasons for every product selling here.
“Toll wenn er nicht mal 2 Stunden kleben bleibt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Laminat questions
Answered from the same tracked data.