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Lackierwalze

Maybe

An estimated 0.3% of orders come back. But the top 5 brands take 91% of clicks, so Lackierwalze is a Maybe.

Flapen Score
51
51 / 100
Top 38% of 3,232 Baumarkt niches · +2 vs the category median of 49
Market size
€161K/yr155K searches / yr
90-day growth
-2.5%search demand this quarter
Competition
52%top-5 click share · 11 brands · 22 sellers

Flapen Score

Lackierwalze against its category

The dotted line is the Baumarkt average. Past it, Lackierwalze is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lackierwalze market on Amazon at a glance

Shoppers on Amazon Germany searched for Lackierwalze 155K times last year and spent an estimated €161K. The top 5 brands take 91% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €161K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
11.1%
Market size, estimated
€161Ka year
Peak month
March1.7× the quietest month
Top search term
lackierwalze26K searches a year

02 · Price

A sale here is worth €9.41.

Listings sell for €9.41 on average, from €2.86 to €21.78. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €9.41 that is €2K to €5K a year per listing.

Average price
€9.41under the $15 to $100 sweet spot
Price range
€2.86–€21.78
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€2K–€5K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #30 within Malerbedarf, Werkzeuge & Tapeten. It carries 632 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
96%
Out of stock, average day
8.8%
Average rank
#30in Malerbedarf, Werkzeuge & Tapeten
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
632per listing
Listings tracked
28

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Lackierwalze products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

22

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

6%

  • Brand 145%
  • Brand 219%
  • Brand 316%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (5 brands, 6%)

Demand

Lackierwalze search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Lackierwalze search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lackierwalze26K/yr
  • lackrolle23K/yr
  • lackrollen für lacke18K/yr
  • lackierrolle11K/yr
  • lackierset9K/yr
  • lackwalze9K/yr
  • schaumstoffrolle lack6K/yr
  • lackroller für holz6K/yr
  • lackierrollen für lacke6K/yr
  • schaumwalze6K/yr

Reviews and returns

What reviews say buyers love and hate about Lackierwalze

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”
34%of negative reviews mention “Lackqualität”
0.3%of orders come back
“Nicht für 2K-Lack”
A buyer, on “Lackqualität”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lackierwalze questions

Answered from the same tracked data.