Is lackierwalze profitable to sell on Amazon Germany?

The niche generates €161K/yr across 28 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Worth a look (51/100).

How competitive is the lackierwalze niche?

11 brands and 22 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in lackierwalze?

Top complaints mined from reviews: Lackqualität, Qualität insgesamt, Haltbarkeit. The return rate is 0.3%.

When does demand for lackierwalze peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the lackierwalze niche?

Listings span €2.86–€21.78; the average listing price is €9.41 (sweet spot $15–$100). The average incumbent carries 632 reviews — the moat a new listing must climb.

lackierwalze

Worth a look

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great11.1%

search→purchase rate — share of searches ending in a sale

Review moat

Good632.07

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Price range

Okay€2.86–€21.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€161K

€161K/yr · 155K searches

Avg price

Okay€9.41

avg listing price — sweet spot $15–$100

Growth

Bad-2.5%

90-day search growth — must beat 0% to launch

Brand share

Bad91%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, lackierwalze is a €161K/yr Amazon Germany market (155K searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

lackierwalze market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: €141K–€188K; units × avg price
Conversion rate: 11.1%
Avg BSR: #30
Page quality: 0%
Prime: 96%
Sponsored: 96%
Out of stock: 8.8%
Avg brand age: 47 months
Avg seller age: 191 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

Colorus45%
ToolSpace19%
Mister Rui16%
Amazon Basics6%
Harris4%
Schuller Eh'klar3%
Open — no brand owns it (5 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top lackierwalze search terms

lackierwalze26K/yr -1.5%7.9% conv.
lackrolle23K/yr -2.9%10.5% conv.
lackrollen für lacke18K/yr -20.3%10.0% conv.
lackierrolle11K/yr +21.4%7.0% conv.
lackierset9K/yr +2.2%7.5% conv.
lackwalze9K/yr -19.5%7.4% conv.
schaumstoffrolle lack6K/yr +13.6%13.1% conv.
lackroller für holz6K/yr +26.6%10.9% conv.
lackierrollen für lacke6K/yr -23.6%10.1% conv.
schaumwalze6K/yr -0.1%7.2% conv.

All search terms

Top lackierwalze products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Colorus€13.884.6★2,745 rev

Colorus Lackierwalzen Set 10x Schaumstoff Lackierwalze 11 cm rund inkl. Farbwalzenbügel Lackrolle für wasserbasierte & lösemittelhaltige Lacke Türen Möbel & Glatte Flächen

Colorus€10.694.5★976 rev

Colorus Lackierwalzen Set 10x Schaumstoff Lackierwalze 11 cm gerade inkl. Farbwalzenbügel Lackrolle für wasserbasierte & lösemittelhaltige Lacke Türen Möbel & Glatte Flächen

Colorus€11.264.5★2,891 rev

ToolSpace 10x Lackierwalze 11cm Farbwalze Farbroller Lasur Lackierrolle Nicht-Aggressive Lösemittelbeständig Lackrolle Schaumwalze Fein Lack Schaumstoffwalze Lackieren Polyurethan Schaumstoff Einsätze

ToolSpace€7.354.1★166 rev

Mister Rui Farbroller Set Klein Farbroller Klein 5cm Schaumstoff Farbroller Abdeckungen 2 Zoll Lackierwalze Mini Farbroller Farbrollerrahmen und Farbwanne für Möbel Malerei und

Mister Rui€7.374.5★671 rev

Newest

by launch date

YiBaiBrush 5 cm (2 Zoll) Farbroller Set Mit Farbwanne Farbroller Set Klein für Malerarbeiten für Alle Farben & Lacke 11er-Set Farbroller & Farbwanne

YiBaiBrush€7.4226 rev

8mo ago

ToolSpace 10x Lackierwalze 11cm mit Griff Superfein Schaumstoffrolle 50kg/m Schaumstoff Dichte Lacke Lasur Acryl Lösungsmittelbeständig Nicht-Aggressive Malerrolle Lackrolle Feinarbeiten Türen Möbel

ToolSpace€7.86114 rev

10mo ago

ToolSpace 20x Lackierwalze 5 cm mit Griff Superfein Schaumstoffrolle 50kg/m Schaumstoff Dichte Lacke Lasur Acryl Lösungsmittelbeständig Nicht-Aggressive Malerrolle Lackrolle Feinarbeiten Türen Möbel

ToolSpace€8.02114 rev

10mo ago

ToolSpace€8.6499 rev

11mo ago

ToolSpace€9.0499 rev

11mo ago

What buyers say about lackierwalze

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt27%

“Super Produkt”

Lackqualität14%

“Perfekt fürs Diamond Painting um großflächig Kleber oder Versiegeler aufzutragen”

Preis-Leistungs-Verhältnis14%

“Für den Preis bekommt man hier wirklich ein solides Set, das sich ideal für kleinere bis mittlere Projekte eignet”

beworben Vs Tatsächliches Produkt12%

“Alle Anforderungen erfüllt”

Gesamtgröße6%

“Passt”

Einfache Reinigung4%

“Leicht zu reinigen”

Benutzerfreundlichkeit4%

“Super praktisch”

Gravur/Malerei/Sublimieren2%

“gute Lackrollen”

Griff2%

“Der Griff ist stabil”

Farbe2%

“Super Austragung der Farbe mit diesem Set”

What buyers complain about

Lackqualität34%

“Nicht für 2K-Lack”

Qualität insgesamt20%

“Müll”

Haltbarkeit8%

“Fällt auseinander”

Einfache Reinigung4%

“Nach einmaliger Nutzung landen sie bei mir im Müll, da sich das Auswaschen kaum lohnt”

Produktzustand3%

“Ware geöffnet”

Griff3%

“Rolle hält nicht am Halter”

Preis-Leistungs-Verhältnis3%

“Entspricht nicht dem Preis”

beworben Vs Tatsächliches Produkt3%

“leider lose und nicht wie abgebildet in der Packung geliefert, kein Unterschied zu herkömmlichen Lackierwalzen feststellbar”

Defekt Material/Teile3%

“Bei beiden Wannen war ein kleines Stück an einer Ecke weggebrochen”

Stärke1%

“Sie sind doch sehr instabil”

Top return reasons

Gesamtgröße34%

Lackqualität10%

Qualität insgesamt10%

Funktionalität insgesamt10%

beworben Vs Tatsächliches Produkt5%

Preis-Leistungs-Verhältnis5%

Defekt Material/Teile5%

Kompatibilität – insgesamt4%

Materialqualität3%

Farbe3%

Common questions

Is lackierwalze profitable to sell on Amazon Germany?: The niche generates €161K/yr across 28 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Worth a look (51/100).
How competitive is the lackierwalze niche?: 11 brands and 22 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in lackierwalze?: Top complaints mined from reviews: Lackqualität, Qualität insgesamt, Haltbarkeit. The return rate is 0.3%.
When does demand for lackierwalze peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the lackierwalze niche?: Listings span €2.86–€21.78; the average listing price is €9.41 (sweet spot $15–$100). The average incumbent carries 632 reviews — the moat a new listing must climb.