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Kwb Werkzeugkoffer

Fail

The top 5 brands take 100% of clicks, so Kwb Werkzeugkoffer is a Fail.

Flapen Score
39
39 / 100
Ranks 2,640 of 3,232 Baumarkt niches · −10 vs the category median of 49
Market size
€27K/yr21K searches / yr
90-day growth
-23.8%search demand this quarter
Competition
57%top-5 click share · 5 brands · 59 sellers

Flapen Score

Kwb Werkzeugkoffer against its category

The dotted line is the Baumarkt average. Past it, Kwb Werkzeugkoffer is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kwb Werkzeugkoffer market on Amazon at a glance

Shoppers on Amazon Germany searched for Kwb Werkzeugkoffer 21K times last year and spent an estimated €27K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €27K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-23.8%
Conversion, latest week
2.0%
Market size, estimated
€27Ka year
Peak month
December3.0× the quietest month
Top search term
kwb werkzeugkoffer18K searches a year

02 · Price

A sale here is worth €65.61.

Listings sell for €65.61 on average, from €17.60 to €130.59. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €65.61 that is €0 to €7K a year per listing.

Average price
€65.61inside the $15 to $100 sweet spot
Price range
€17.60–€130.59
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€7K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #218 within Werkzeug-Sets. It carries 894 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
84%
Out of stock, average day
1.9%
Average rank
#218in Werkzeug-Sets
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
894per listing
Listings tracked
19

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
71 months

Products

Top Kwb Werkzeugkoffer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 flat

Sellers

59

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 27%
  • Brand 33%
  • Brand 41%
  • Brand 51%

Demand

Kwb Werkzeugkoffer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Reviews and returns

What reviews say buyers love and hate about Kwb Werkzeugkoffer

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Qualität insgesamt”
0.7%of orders come back
“Minderwertige Qualität”
A buyer, on “Qualität insgesamt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Kwb Werkzeugkoffer questions

Answered from the same tracked data.