Is kreidefarbe profitable to sell on Amazon Germany?

The niche generates €56K/yr across 22 tracked products. 90-day search growth is -26.6%. Flapen's verdict: Skip it (42/100).

How competitive is the kreidefarbe niche?

14 brands and 59 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in kreidefarbe?

Top complaints mined from reviews: Lackqualität, Abdeckung, Dicke. The return rate is 0.8%.

When does demand for kreidefarbe peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the kreidefarbe niche?

Listings span €5.52–€23.39; the average listing price is €13.11 (sweet spot $15–$100). The average incumbent carries 1,845 reviews — the moat a new listing must climb.

kreidefarbe

Skip it

Soft demand (-26.6% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Avg price

Good€13.11

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,844.64

avg incumbent reviews — the moat a new listing must climb

Price range

Okay€5.52–€23.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad€56K

€56K/yr · 266K searches

Growth

Bad-26.6%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, kreidefarbe is a €56K/yr Amazon Germany market (266K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 42/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

kreidefarbe market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: €52K–€66K; units × avg price
Conversion rate: 1.6%
Avg BSR: #117
Page quality: 0%
Prime: 68%
Sponsored: 59%
Out of stock: 0.3%
Avg brand age: 59 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

55%

Top 20: 98%

Open market

25%

Lignocolor18%
PECTRO17%
Chalk PAiNT PAINT EVERYTHING13%
Creative Deco10%
Bondex9%
Ideen mit Herz8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top kreidefarbe search terms

kreidefarbe für möbel111K/yr -30.1%1.0% conv.
kreidefarbe76K/yr -27.3%0.9% conv.
kreidefarbe für holz29K/yr -14.9%1.5% conv.
chalk paint9K/yr -12.7%0.7% conv.
kreidefarbe weiß10K/yr -32.8%4.7% conv.
kreidefarbe möbel6K/yr -33.4%0.7% conv.
shabby chic farbe5K/yr -23.2%1.4% conv.
annie sloan chalk paint3K/yr -13.6%0.4% conv.
kreidefarbe für möbel weiß3K/yr +12.9%5.2% conv.
kreidefarben4K/yr -36.7%0.7% conv.

All search terms

Top kreidefarbe products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lignocolor Kreidefarbe (Weiss) Shabby Chic Lack Landhaus Stil Vintage Look Chalky 1kg

Lignocolor€23.394.7★5,001 rev

Pack Kreidefarbe für möbel 750ml + Malerpinsel speziell für Chalk Paint - Möbellack Natürlicher Kreideeffekt - Farbe für Holz (REINES Weiss)

PECTRO€12.924.3★3,834 rev

Chalk Paint Everything Salvia Kreidefarbe Wasserbasis für Alle Oberflächen einfach zu verarbeiten ohne schlechten Geruch - Chalk Paint Extra Matt (250 ml)

Chalk PAiNT PAINT EVERYTHING€13.504.4★7,542 rev

Ideen mit Herz Chalky Effekt Kreidefarbe 250ml | hochdeckend | ultramatt | auf Wasser-Basis | Kreide-Farbe für Shabby-Chic & Vintage-Effekt (antikweiß)

Ideen mit Herz€7.024.7★937 rev

Bondex 386522 Kreidefarbe charmantes weiss 0 5 L für 6 m - Pflegt und schützt das Holz - Leichte Verarbeitung - Für alle Holzarten im Innenbereich

Bondex€11.774.5★868 rev

Newest

by launch date

Creative Deco Beige Kreidefarbe 1000 ml | Möbellack Möbelfarbe ohne Schleifen | Für Landhaus Vintage-Stil Decoupage Möbel-Renovierung | Matt Abwaschbar | Wisch- und Gradient-Effekt möglich

Creative Deco€18.051,403 rev

3y ago

Pack Kreidefarbe für möbel 750ml + Malerpinsel speziell für Chalk Paint - Möbellack Natürlicher Kreideeffekt - Farbe für Holz (REINES Weiss)

PECTRO€12.923,834 rev

3y ago

PECTRO PACK Kreidefarbe für möbel 750ml + Malerpinsel speziell für Chalk Paint - Möbellack Natürlicher Kreideeffekt - Farbe für Holz (DUNKELSCHWARZ)

PECTRO€13.173,834 rev

3y ago

Contura BeGreen 100ml. Kreidefarbe Shabby Chic Möbellack Lack Möbel Farbe Holzlack Natur (01 Weiß)

Contura€7.49169 rev

3y ago

Rayher Chalky Set 6 Farben à 60 ml Blau-/Grüntöne Kreidefarbe für Looks im Shabby Chic- Vintage- und Landhausstil 35049990

Rayher€10.8363 rev

3y ago

What buyers say about kreidefarbe

What buyers praise and complain about, mined from review topics.

What buyers love

Farbe49%

“Schöne Pastellfarben”

Lackqualität9%

“Hervorragende Farbe, hervorragendes Ergebnis”

Benutzerfreundlichkeit7%

“funzt wunderbar”

Qualität insgesamt7%

“Super Produkt”

Abdeckung4%

“Tolle Farbe, deckt gut ab”

Produktzustand4%

“Sieht jetzt aus,wie neu”

schnelltrocknend2%

“Super, trocknet schnell”

Kratzfestigkeit2%

“Sieht sehr schön aus, deckt gut und färbt nicht ab”

Holzqualität2%

“Wunderbare Veränderung eines alten Eichesekretärs”

Preis-Leistungs-Verhältnis2%

“Preis ist okay gewesen”

What buyers complain about

Lackqualität24%

“Viel Farbe notwendig”

Abdeckung18%

“Deckt schlecht dafür definitiv zu teuer”

Dicke10%

“Der Inhalt der Dose ist sehr dick”

Einfache Reinigung7%

“Etwas mühselig”

beworben Vs Tatsächliches Produkt7%

“es nicht wie auf Werbung geschrieben”

Preis-Leistungs-Verhältnis7%

“Teuer”

Haltbarkeit4%

“hält leider überhaupt nicht.”

Umweltfreundlichkeit4%

“ist aber weder nachhaltig noch ökonomisch.”

Benutzerfreundlichkeit2%

“schlecht zu verarbeiten”

Qualität insgesamt2%

“Mittelmäßig”

Top return reasons

Farbe57%

Lackqualität16%

Gesamtgröße6%

Auslaufsicher4%

Funktionalität insgesamt4%

Anzeigefarben4%

beworben Vs Tatsächliches Produkt3%

Kompatibilität – insgesamt1%

Design insgesamt1%

Materialqualität1%

Common questions

Is kreidefarbe profitable to sell on Amazon Germany?: The niche generates €56K/yr across 22 tracked products. 90-day search growth is -26.6%. Flapen's verdict: Skip it (42/100).
How competitive is the kreidefarbe niche?: 14 brands and 59 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in kreidefarbe?: Top complaints mined from reviews: Lackqualität, Abdeckung, Dicke. The return rate is 0.8%.
When does demand for kreidefarbe peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the kreidefarbe niche?: Listings span €5.52–€23.39; the average listing price is €13.11 (sweet spot $15–$100). The average incumbent carries 1,845 reviews — the moat a new listing must climb.

kreidefarbe

kreidefarbe market data

Competition & brand share

Demand & seasonality

Top kreidefarbe search terms

Top kreidefarbe products on Amazon

Top sellers

Newest

Trending

What buyers say about kreidefarbe

What buyers love

What buyers complain about

Top return reasons

Common questions

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