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Kreidefarbe

Fail

Demand is soft, at -26.6% this quarter, so Kreidefarbe is a Fail.

Flapen Score
42
42 / 100
Ranks 2,349 of 3,232 Baumarkt niches · −7 vs the category median of 49
Market size
€56K/yr266K searches / yr
90-day growth
-26.6%search demand this quarter
Competition
55%top-5 click share · 14 brands · 59 sellers

Flapen Score

Kreidefarbe against its category

The dotted line is the Baumarkt average. Past it, Kreidefarbe is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kreidefarbe market on Amazon at a glance

Shoppers on Amazon Germany searched for Kreidefarbe 266K times last year and spent an estimated €56K. The top 5 brands take 67% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €56K a year.

Searches, last 12 months
266K
Growth, 90 days vs prior 90
-26.6%
Conversion, latest week
1.6%
Market size, estimated
€56Ka year
Peak month
October1.7× the quietest month
Top search term
kreidefarbe für möbel111K searches a year

02 · Price

A sale here is worth €13.11.

Listings sell for €13.11 on average, from €5.52 to €23.39. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €13.11 that is €1K to €3K a year per listing.

Average price
€13.11under the $15 to $100 sweet spot
Price range
€5.52–€23.39
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #117 within Malerbedarf, Werkzeuge & Tapeten. It carries 1,845 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
68%
Out of stock, average day
0.3%
Average rank
#117in Malerbedarf, Werkzeuge & Tapeten
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
1,845per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Kreidefarbe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

59

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

55%

Top 20: 98%

Open market

25%

  • Brand 118%
  • Brand 217%
  • Brand 313%
  • Brand 410%
  • Brand 59%
  • Brand 68%

Demand

Kreidefarbe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '24Spike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Kreidefarbe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kreidefarbe für möbel111K/yr
  • kreidefarbe76K/yr
  • kreidefarbe für holz29K/yr
  • chalk paint9K/yr
  • kreidefarbe weiß10K/yr
  • kreidefarbe möbel6K/yr
  • shabby chic farbe5K/yr
  • annie sloan chalk paint3K/yr
  • kreidefarbe für möbel weiß3K/yr
  • kreidefarben4K/yr

Reviews and returns

What reviews say buyers love and hate about Kreidefarbe

We read the reviews and the return reasons for every product selling here.

49%of positive reviews mention “Farbe”
24%of negative reviews mention “Lackqualität”
0.8%of orders come back
“Viel Farbe notwendig”
A buyer, on “Lackqualität”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Kreidefarbe questions

Answered from the same tracked data.