kordel
Skip itPrices mostly outside the sweet spot ($2.20–$12.32) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Growth
Good+25.9%90-day search growth — must beat 0% to launch
Market size
Good€307K€307K/yr · 577K searches
Review moat
Okay1,725.13avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Avg price
Bad€5.51avg listing price — sweet spot $15–$100
Price range
Bad€2.20–€12.32cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, kordel is a €307K/yr Amazon Germany market (577K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in May–Jun. Verdict: Skip it — 47/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
kordel market data
- Units sold / yr
- 50K–60K
- avg 2,000–2,500/product
- Revenue / yr
- €276K–€331K
- units × avg price
- Conversion rate
- 9.7%
- Avg BSR
- #12
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 5.6%
- Avg brand age
- 46 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
36
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
11%
- Vivifying36%
- D.RECT25%
- Heimatspäne8%
- Abio7%
- Slantastoffe7%
- Herlitz5%
- Open — no brand owns it (5 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +25.9% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 1.5×
Top kordel search terms
- kordel154K/yr
- schnur121K/yr
- juteschnur68K/yr
- kordelband64K/yr
- paketschnur38K/yr
- gartenschnur12K/yr
- bindfaden18K/yr
- jute schnur13K/yr
- schnurr9K/yr
- spagat schnur10K/yr
Top kordel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vivifying 200m Jute-Schnur Braun Juteschnur für Garten Bilder Pflanzen Basteln
Vivifying€6.314.5★2,607 rev
D.RECT Jute-Schnur Natur Braun 2mm 50m
D.RECT€3.144.7★3,602 rev
D.RECT 100m Jute-Schnur Natur Braun 1 2mm Dicke
D.RECT€2.264.5★4,072 rev
Heimatspäne Juteschnur 250m Reißfestes Naturgarn für Basteln Garten und als stabile Paketschnur
Heimatspäne€6.624.1★152 rev
5m Baumwollkordel 5mm Kordel Schnur Turnbeutel 21 Farben (Weiß)
Slantastoffe€4.724.6★1,144 rev
Newest
by launch dateHeimatspäne Juteschnur 250m Reißfestes Naturgarn für Basteln Garten und als stabile Paketschnur
Heimatspäne€6.62152 rev
Baumwollkordel Makramee-Garnseil viele Größen Baumwollseil für DIY-Bastelarbeiten Geschenke (6mm(5M))
FORBELL€6.31601 rev
Paracord 550 Typ III | ø 4mm - 11 Kerne - max. 250 kg | 100% Nylonschnur - reißfest & extrem stabil | Nylonseil Allzweckseil Reepschnur & Outdoor Seil
GO!elements€12.323,194 rev
Vivifying Jute Schnur 3MM Braun Juteschnur für Garten Bilder Pflanzen Basteln
Vivifying€7.15179 rev
Abio Jute-Schnur 50m 2-3mm Jutegarn 50m Schnur reissfest 100% Natur Jute Kordel Deko Paketschnur Naturfaser Dekoration Verpackung Bindegarn Hanfschnur Spagat Hanfband Juteband
Abio€5.35877 rev
Trending
90-day click momentum
Future 213132 Geflochtene Kordel aus Polypropylen dreifarbig 5 mm x 15 m
Garhe€2.204.7★
kwb Maurerschnur 50M Stärke 1 2mm Richtschnur in Rot Längen und Stärken
kwb€2.714.6★
D.RECT 100m Jute-Schnur Natur Braun 1 2mm Dicke
D.RECT€2.264.5★
Paracord 550 Typ III | ø 4mm - 11 Kerne - max. 250 kg | 100% Nylonschnur - reißfest & extrem stabil | Nylonseil Allzweckseil Reepschnur & Outdoor Seil
GO!elements€12.324.7★
5m Baumwollkordel 5mm Kordel Schnur Turnbeutel 21 Farben (Weiß)
Slantastoffe€4.724.6★
What buyers say about kordel
What buyers praise and complain about, mined from review topics.What buyers love
“Super Qualität”
“robust”
“Preislich ok”
“Wunschgemäss”
“Die Qualität wirkt solide”
“Passt”
“Funktioniert einwandfrei”
“Praktisches Teil”
“und um meinen Blumenkasten vor dem Fenster zusätzlich zu sichern.”
“Zum basteln und aufpäppeln von Geschenken ist sie ideal”
What buyers complain about
“Viel zu dick”
“Sehr dünn”
“musste feststellen, dass sie leicht reißt”
“Weniger als gedacht”
“es gibt jedoch einen kleinen Kritikpunkt bei der Handhabung.”
“Schrott”
“Reist sofort taugt nix”
“Fusselt extrem, no indoor use, please”
“Und wenn man einmal dagegen stößt dann dehnt sie sich und hängt durch”
“Preis bisle high”
Top return reasons
Common questions
- Is kordel profitable to sell on Amazon Germany?
- The niche generates €307K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +25.9%. Flapen's verdict: Skip it (47/100).
- How competitive is the kordel niche?
- 11 brands and 36 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in kordel?
- Top complaints mined from reviews: Dicke, Stärke, Haltbarkeit. The return rate is 0.6%.
- When does demand for kordel peak?
- Demand peaks in May–Jun; the busiest month runs 1.5× the quietest.
- What does it cost to enter the kordel niche?
- Listings span €2.20–€12.32; the average listing price is €5.51 (sweet spot $15–$100). The average incumbent carries 1,725 reviews — the moat a new listing must climb.