Is kokos briketts profitable to sell on Amazon Germany?

The niche generates €37K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +99.9%. Flapen's verdict: Worth a look (61/100).

How competitive is the kokos briketts niche?

9 brands and 23 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in kokos briketts?

Top complaints mined from reviews: Qualität insgesamt, Heizung, Haltbarkeit. The return rate is 0.2%.

When does demand for kokos briketts peak?

Demand peaks in Jun–Jul–Aug–Dec; the busiest month runs 4.1× the quietest.

What does it cost to enter the kokos briketts niche?

Listings span €7.63–€55.62; the average listing price is €25.88 (sweet spot $15–$100). The average incumbent carries 559 reviews — the moat a new listing must climb.

kokos briketts

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Incredible€25.88

avg listing price — sweet spot $15–$100

Growth

Great+99.9%

90-day search growth — must beat 0% to launch

Price range

Great€7.63–€55.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good559

avg incumbent reviews — the moat a new listing must climb

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Market size

Bad€37K

€37K/yr · 36K searches

According to Flapen's Amazon Germany niche tracking, kokos briketts is a €37K/yr Amazon Germany market (36K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jun–Jul–Aug–Dec. Verdict: Worth a look — 61/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

kokos briketts market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: €39K–€52K; units × avg price
Conversion rate: 3.9%
Avg BSR: #47
Page quality: 0%
Prime: 26%
Sponsored: 83%
Out of stock: 4.4%
Avg brand age: 67 months
Avg seller age: 195 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

53%

Top 20: 97%

Open market

King Crocodile31%
Grillfürst19%
BlackSellig15%
McBrikett13%
Energie Kienbacher10%
Weber5%
Open — no brand owns it (3 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +99.9% search growth over the last 90 days.

Peak months: Jun, Jul, Aug, Dec · busiest ÷ quietest = 4.1×

Open Trend

Top kokos briketts search terms

kokos briketts16K/yr +142.7%3.4% conv.
kokosbriketts5K/yr +137.4%4.2% conv.
kokoskohle6K/yr +66.4%2.3% conv.
kokosbriketts dutch oven5K/yr +30.8%4.9% conv.
kokoko eggs5K/yr +71.0%5.3% conv.

All search terms

Top kokos briketts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Grillfürst Männerglut Kokos Grillbriketts 10 kg - Briketts aus Kokosnussschalen für eine extra Lange Grilldauer aus 100% Kokosschalen

Grillfürst€23.774.6★217 rev

King Crocodile Kokosnuss Kohle mit Langer Brenndauer I 26x26mm Nachhaltige Naturkohle I wenig Asche I geringer Rauchentwicklung I Grillkohle I Kohle Würfel in Premium Qualität (Consumer 1kg)

King Crocodile€8.544.0★480 rev

McBrikett KOKOKO EGGS Premium Grillkohle 8 kg Bio Kokos Grillbriketts

McBrikett€37.744.6★855 rev

King Crocodile Kokosnuss Kohle mit Langer Brenndauer I Eierkohlen I Grillkohle I wenig Asche I geringe Rauchentwicklung I Nachhaltige Naturkohle I Grillkohle in Profi Qualität I 3 kg

King Crocodile€9.264.3★224 rev

BlackSellig Beach Premium Kokos Grillbriketts Cocos Holzkohle für Dutch Oven BBQ & Smoker Hochwertige Grillkohle & Holzkohlebriketts Lange Brenndauer & Hohe Hitze (20kg)

BlackSellig€40.134.7★416 rev

Newest

by launch date

King Crocodile Kokosnuss Kohle mit Langer Brenndauer I Grillkohle Hexagonal I wenig Asche I geringe Rauchentwicklung I Nachhaltige Naturkohle I Kohle Stangen in Profi Qualität I 10 kg

King Crocodile€24.611 rev

2mo ago

Long Glow Grillbriketts 27 kg Oliven Premium Briketts - bis 4h Brenn- & Glutdauer - nachhaltige Grillkohle mit hoher Hitze für Grill Smoker Pizzaofen & Dutch Oven | 9 x 3 kg | Energie Kienbacher

Energie Kienbacher€35.4625 rev

10mo ago

Magna Premium Kokosbriketts - 18 KG - Grillbriketts Grillketts Kokoskohle Cocosbriketts Kokos Kohle Briketts - für Holzkohle-Grill Smoker Dutch Oven

Magna€37.9246 rev

2y ago

Grillfürst Kokosbriketts in Stangenform 10 kg - Briketts aus Kokosnussschalen für eine extra Lange Grilldauer aus 100% Kokosschalen

Grillfürst€26.0215 rev

2y ago

King Crocodile Kokosnuss Kohle mit Langer Brenndauer I Eierkohlen I Grillkohle I wenig Asche I geringe Rauchentwicklung I Nachhaltige Naturkohle I Grillkohle in Profi Qualität I 3 kg

King Crocodile€9.26224 rev

3y ago

What buyers say about kokos briketts

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt30%

“Super Produkt, zuverlässiger Verkäufer”

Heizung23%

“Hohe Temperaturen erreichbar”

Geruch12%

“entwickelt keine störenden Gerüche.”

Preis-Leistungs-Verhältnis12%

“Super Preis Leistung”

beworben Vs Tatsächliches Produkt7%

“Hält was versprochen wurde”

Haltbarkeit6%

“Und tatsächlich, sie halte bis jetzt am längsten”

Gesamtgröße3%

“Passt”

Grillen2%

“Rauchfrei Grillen im Wohngebiet”

Stärke1%

“Das Brikett ist dabei sehr stabil”

Gewicht schwer1%

“Kohle hat eine sehr gutes Gewicht, keine Brösel”

What buyers complain about

Qualität insgesamt25%

“Leider miserable Qualität”

Heizung20%

“Hoher Verbrauch demzufolge viel Asche und schlechte Wärmeentwicklung”

Haltbarkeit18%

“halten nicht lange.”

Farbe5%

“gräulich-braun - irgendwie mysteriös und nicht einladend. vorher noch nie so gesehen.”

Defekt Material/Teile5%

“Inhalt beschädigt”

Form/Stil5%

“Sehr ungleichmäßige Form”

Benutzerfreundlichkeit5%

“Somit ist der Transport leider bei 10 kg nicht so einfach”

Geruch3%

“Allerdings wenig Eigengeschmack und Geruch”

Preis-Leistungs-Verhältnis3%

“Ist sein Geld absolut nicht wert”

Funktionalität insgesamt3%

“Für anspruchsvolle Sachen nicht geeignet”

Top return reasons

Gesamtgröße22%

Qualität insgesamt15%

Preis-Leistungs-Verhältnis15%

Entflammbar9%

Kompatibilität – insgesamt7%

Aufladen4%

Feucht/Trocken4%

Defekt Material/Teile4%

Auslaufsicher4%

Stärke4%

Common questions

Is kokos briketts profitable to sell on Amazon Germany?: The niche generates €37K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +99.9%. Flapen's verdict: Worth a look (61/100).
How competitive is the kokos briketts niche?: 9 brands and 23 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in kokos briketts?: Top complaints mined from reviews: Qualität insgesamt, Heizung, Haltbarkeit. The return rate is 0.2%.
When does demand for kokos briketts peak?: Demand peaks in Jun–Jul–Aug–Dec; the busiest month runs 4.1× the quietest.
What does it cost to enter the kokos briketts niche?: Listings span €7.63–€55.62; the average listing price is €25.88 (sweet spot $15–$100). The average incumbent carries 559 reviews — the moat a new listing must climb.