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50

kohle

Worth a look

Shows low returns (0.2%), but prices mostly outside the sweet spot ($5.22–$577.58) keeps it on the watch list.

Market size 27Growth 21Conversion 56Competition 61Returns 99Price range 15Avg price 95Brand share 54Review moat 44Quality gap 53

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Incredible€40.08

avg listing price — sweet spot $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,119.59

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€117K

€117K/yr · 62K searches

Growth

Bad-8.8%

90-day search growth — must beat 0% to launch

Price range

Bad€5.22–€577.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, kohle is a €117K/yr Amazon Germany market (62K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

kohle market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
€80K–€100K
units × avg price
Conversion rate
4.7%
Avg BSR
#19
Page quality
0%
Prime
55%
Sponsored
66%
Out of stock
4.2%
Avg brand age
61 months
Avg seller age
183 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

54

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

48%

Top 20: 91%

Open market

23%

  • BLACKCOCO's29%
  • King Crocodile19%
  • NKlaus10%
  • Kamado Joe7%
  • Deuba7%
  • Trintura5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.
2K2KBlack Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top kohle search terms

  • kohle41K/yr
  • charcoal16K/yr
  • black coco3K/yr
  • blackcocos1K/yr
All search terms

Top kohle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€5K8%€9K12%€14K16%€19K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about kohle

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt31%

“Super Produkt”

Preis-Leistungs-Verhältnis14%

“Preis-Leistung super”

beworben Vs Tatsächliches Produkt9%

“So soll es sein”

Heizung8%

“Gute Hitzeentwicklung”

Feuerwiderstand7%

“lassen sich gut anzünden und brennen super”

Grillen5%

“Grillen”

Benutzerfreundlichkeit4%

“leicht anzuzünden”

Gesamtgröße4%

“Passt”

Haltbarkeit3%

“Schöne große Stücke, hält lange, wenig Rauch”

Geruch3%

“Angenehm im geruch”

What buyers complain about

Preis-Leistungs-Verhältnis24%

“27€ fürn Müll”

Gesamtgröße12%

“kleine Stücke”

Qualität insgesamt10%

“Leider Qualitativ minderwertig, jede kohle bricht auseinander”

Haltbarkeit9%

“Kurze Nutzbarkeit, qualmt lange bis komplett durchgeglüht”

Entflammbar8%

“Massive Rauchentwicklung”

Heizung7%

“Schrott, keine Hitze”

Geruch5%

“benzolgeruch”

Funktionalität insgesamt3%

“Stinken etwas aber danach machen die was die sollen”

Feder-/Spitzenqualität2%

“jedoch bricht beim ersten Anspitzen von einigen Stiften die Spitze ab.”

Form/Stil2%

“Sehr ungleichmäßige Form”

Top return reasons

Gesamtgröße28%
Qualität insgesamt22%
Preis-Leistungs-Verhältnis11%
Entflammbar6%
Defekt Material/Teile6%
Kompatibilität – insgesamt5%
Funktionalität insgesamt5%
Geruch3%
Produktzustand3%
Heizung3%

Common questions

Is kohle profitable to sell on Amazon Germany?
The niche generates €117K/yr across 29 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Worth a look (50/100).
How competitive is the kohle niche?
19 brands and 54 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in kohle?
Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Gesamtgröße, Qualität insgesamt. The return rate is 0.2%.
When does demand for kohle peak?
Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the kohle niche?
Listings span €5.22–€577.58; the average listing price is €40.08 (sweet spot $15–$100). The average incumbent carries 2,120 reviews — the moat a new listing must climb.