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Knipex

Fail

The top 5 brands take 100% of clicks, so Knipex is a Fail.

Flapen Score
44
44 / 100
Ranks 2,128 of 3,232 Baumarkt niches · −5 vs the category median of 49
Market size
€570K/yr1.6M searches / yr
90-day growth
-10.0%search demand this quarter
Competition
38%top-5 click share · 3 brands · 231 sellers

Flapen Score

Knipex against its category

The dotted line is the Baumarkt average. Past it, Knipex is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Knipex market on Amazon at a glance

Shoppers on Amazon Germany searched for Knipex 1.6M times last year and spent an estimated €570K. All 3 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €570K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
0.9%
Market size, estimated
€570Ka year
Top search term
knipex1.4M searches a year

02 · Price

A sale here is worth €41.31.

Listings sell for €41.31 on average, from €11.76 to €285.71. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €41.31 that is €10K to €21K a year per listing.

Average price
€41.31inside the $15 to $100 sweet spot
Price range
€11.76–€285.71
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€10K–€21K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

46% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #63 within Abisoliergeräte. It carries 2,804 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#63in Abisoliergeräte
Average rating
4.76 starsAmazon Germany average 4.37 stars
Average reviews
2,804per listing
Listings tracked
39

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Knipex products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

3 falling

Sellers

231

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

38%

Top 20: 82%

Open market

0%

  • Brand 195%
  • Brand 24%
  • Brand 31%

Demand

Knipex search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25Black Friday '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1.8× · 9 of 12 months tracked

Search terms

Top Knipex search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • knipex1.4M/yr
  • knipex zange138K/yr
  • knipex pliers18K/yr
  • knipex zangen22K/yr
  • knippex14K/yr
  • knipex werkzeug14K/yr
  • zange knipex11K/yr
  • zangen knipex6K/yr

Reviews and returns

What reviews say buyers love and hate about Knipex

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Qualität insgesamt”
22%of negative reviews mention “Gesamtgröße”
0.6%of orders come back
“Die 250mm hören sich recht groß an”
A buyer, on “Gesamtgröße”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Knipex questions

Answered from the same tracked data.