Is klebestift profitable to sell on Amazon Germany?

The niche generates €1.4M/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Skip it (49/100).

How competitive is the klebestift niche?

7 brands and 158 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in klebestift?

Top complaints mined from reviews: Haftung/Klebrigkeit, Haltbarkeit, Funktionalität insgesamt. The return rate is 0.2%.

When does demand for klebestift peak?

Demand peaks in Jul–Aug; the busiest month runs 2.4× the quietest.

What does it cost to enter the klebestift niche?

Listings span €1.66–€19.62; the average listing price is €7.29 (sweet spot $15–$100). The average incumbent carries 4,190 reviews — the moat a new listing must climb.

klebestift

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible14.8%

search→purchase rate — share of searches ending in a sale

Market size

Great€1.4M

€1.4M/yr · 1.3M searches

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Price range

Okay€1.66–€19.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad4,189.54

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-8.3%

90-day search growth — must beat 0% to launch

Avg price

Bad€7.29

avg listing price — sweet spot $15–$100

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, klebestift is a €1.4M/yr Amazon Germany market (1.3M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 49/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

klebestift market data

Units sold / yr: 200K–250K; avg 8,000–10,000/product
Revenue / yr: €1.5M–€1.8M; units × avg price
Conversion rate: 14.8%
Avg BSR: #8
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 51 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

158

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

Pritt52%
UHU32%
tesa8%
OSAMA3%
KRAFTPROTZ2%
Unibond1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.3% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 2.4×

Open Trend

Top klebestift search terms

klebestift374K/yr -5.6%16.6% conv.
kleber232K/yr -2.0%7.1% conv.
pritt klebestift125K/yr -6.1%22.7% conv.
uhu stick110K/yr -10.6%18.5% conv.
klebestifte109K/yr -9.3%15.7% conv.
uhu klebestift52K/yr -26.4%16.3% conv.
glue30K/yr +3.9%2.7% conv.
klebestifte großpackung30K/yr -25.7%15.7% conv.
kleber stift38K/yr -34.0%17.4% conv.
colle22K/yr +22.1%0.1% conv.

All search terms

Top klebestift products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

UHU stic Klebestift 5x21g

UHU€6.304.7★4,156 rev

Pritt Klebestift sicherer und kinderfreundlicher Kleber für Kunst und Bastelarbeiten starker Klebstoff für Schule & Bürobedarf 4x43g Pritt Stift

Pritt€6.524.8★12,534 rev

Pritt Klebestift sicherer und kinderfreundlicher Bastelkleber für Kunst und Bastelarbeiten starker Kleber für Schule & Bürobedarf 5x43g Pritt Stift

Pritt€6.744.8★12,534 rev

Pritt Klebestift sicherer und kinderfreundlicher Kleber für Kunst und Bastelarbeiten starker Klebstoff für Schule & Bürobedarf 4x11g Pritt Stift

Pritt€3.114.8★12,534 rev

Pritt Klebestift sicherer und kinderfreundlicher Kleber für Kunst und Bastelarbeiten starker Klebstoff für Schule & Bürobedarf 1x 22 g Pritt Stift 9H PK611

Pritt€1.664.7★1,682 rev

Newest

by launch date

D.RECT Klebestift mit PVA-Formel 12er Set Geruchlos Auswaschbar für Papier Karton Fotos & Stoff 15 g

D.RECT€6.5314 rev

7mo ago

Alleskleber 100ml extra starker & schnell trocknender Superkleber transparent & flexibel für Holz Metall Kunststoff Textil & Papier KRAFTPROTZ Universalkleber für Haushalt & DIY

KRAFTPROTZ€4.89955 rev

1y ago

UHU stic Klebestift BTS 2025 SONIC 5x21g

UHU€5.88724 rev

2y ago

UHU stic Glue Stick BTS 2025 minecraft 5 x 8.2 g

UHU€4.71623 rev

2y ago

Sekundenkleber extra stark Gel 50g XXL Superkleber für Holz Metall Kunststoff Glas tropffrei hitze- & wasserfest für Reparaturen in Haushalt Werkstatt Auto DIY & Modellbau KRAFTPROTZ

KRAFTPROTZ€5.4610,410 rev

3y ago

What buyers say about klebestift

What buyers praise and complain about, mined from review topics.

What buyers love

Haftung/Klebrigkeit56%

“Super Klebestift”

Qualität insgesamt9%

“Super Produkt”

Preis-Leistungs-Verhältnis6%

“Für mich eine preiswerte Alternative”

beworben Vs Tatsächliches Produkt5%

“Hält, was er verspricht”

Benutzerfreundlichkeit4%

“einfache Handhabung”

Stärke3%

“+ klebt super stark”

Haltbarkeit2%

“Hält was er verspricht bisher”

Materialqualität2%

“Für die unterschiedlichsten Materialien bestens geeignet”

Gesamtgröße2%

“Passt Perfekt”

Einfache Reinigung1%

“sauber auftragen, ohne zu schmieren oder Klumpen zu bilden.”

What buyers complain about

Haftung/Klebrigkeit64%

“Von Superkleber keine Spur”

Haltbarkeit4%

“Hält nicht, was es verspricht”

Funktionalität insgesamt4%

“Funktioniert nicht”

Preis-Leistungs-Verhältnis3%

“Teuer”

Trocknungszeit3%

“Keine Schnelltrocknung”

Qualität insgesamt2%

“Müll”

Feucht/Trocken1%

“meine bisherigen sind leider eingetrocknet.”

Defekt Material/Teile1%

“die Kunststoffteile waren immernoch verschiebbar.”

Dicke1%

“Der Kleber wird in der Flasche immer dicker”

Materialqualität1%

“Nicht für Plastik”

Top return reasons

Gesamtgröße49%

Haftung/Klebrigkeit26%

Funktionalität insgesamt4%

beworben Vs Tatsächliches Produkt4%

Qualität insgesamt3%

Preis-Leistungs-Verhältnis2%

Defekt Material/Teile2%

Kompatibilität – insgesamt2%

Produktzustand1%

Trocknungszeit1%

Common questions

Is klebestift profitable to sell on Amazon Germany?: The niche generates €1.4M/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Skip it (49/100).
How competitive is the klebestift niche?: 7 brands and 158 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in klebestift?: Top complaints mined from reviews: Haftung/Klebrigkeit, Haltbarkeit, Funktionalität insgesamt. The return rate is 0.2%.
When does demand for klebestift peak?: Demand peaks in Jul–Aug; the busiest month runs 2.4× the quietest.
What does it cost to enter the klebestift niche?: Listings span €1.66–€19.62; the average listing price is €7.29 (sweet spot $15–$100). The average incumbent carries 4,190 reviews — the moat a new listing must climb.