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Klebefolie Holzoptik

Fail

Demand is soft, at -32.5% this quarter, so Klebefolie Holzoptik is a Fail.

Flapen Score
34
34 / 100
Ranks 2,989 of 3,232 Baumarkt niches · −15 vs the category median of 49
Market size
€72K/yr503K searches / yr
90-day growth
-32.5%search demand this quarter
Competition
49%top-5 click share · 11 brands · 28 sellers

Flapen Score

Klebefolie Holzoptik against its category

The dotted line is the Baumarkt average. Past it, Klebefolie Holzoptik is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Klebefolie Holzoptik market on Amazon at a glance

Shoppers on Amazon Germany searched for Klebefolie Holzoptik 503K times last year and spent an estimated €72K. The top 5 brands take 90% of clicks. Demand peaks in Feb. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 503K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -32.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €72K a year.

Searches, last 12 months
503K
Growth, 90 days vs prior 90
-32.5%
Conversion, latest week
1.8%
Market size, estimated
€72Ka year
Peak month
February1.6× the quietest month
Top search term
klebefolie holzoptik158K searches a year

02 · Price

A sale here is worth €7.99.

Listings sell for €7.99 on average, from €4.87 to €23.86. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €7.99 that is €799 to €2K a year per listing.

Average price
€7.99under the $15 to $100 sweet spot
Price range
€4.87–€23.86
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€799–€2K
Returns
3.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Malerbedarf, Werkzeuge & Tapeten. It carries 2,770 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#51in Malerbedarf, Werkzeuge & Tapeten
Average rating
4.31 starsAmazon Germany average 4.37 stars
Average reviews
2,770per listing
Listings tracked
29

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Klebefolie Holzoptik products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

28

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

49%

Top 20: 89%

Open market

7%

  • Brand 149%
  • Brand 214%
  • Brand 312%
  • Brand 411%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (5 brands, 7%)

Demand

Klebefolie Holzoptik search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Klebefolie Holzoptik search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • klebefolie holzoptik158K/yr
  • möbelfolie holzoptik62K/yr
  • klebefolie möbel holzoptik29K/yr
  • möbelfolie selbstklebend holzoptik26K/yr
  • folie holzoptik16K/yr
  • holzfolie selbstklebend für möbel17K/yr
  • holzfolie18K/yr
  • klebefolie holz15K/yr
  • selbstklebende folie holzoptik16K/yr
  • holz klebefolie15K/yr

Reviews and returns

What reviews say buyers love and hate about Klebefolie Holzoptik

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Haftung/Klebrigkeit”
18%of negative reviews mention “Farbe”
3.7%of orders come back
“Farbe stimmt nicht”
A buyer, on “Farbe”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Klebefolie Holzoptik questions

Answered from the same tracked data.