Is kellerlampe profitable to sell on Amazon Germany?

The niche generates €111K/yr across 42 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -24.5%. Flapen's verdict: Worth a look (51/100).

How competitive is the kellerlampe niche?

25 brands and 67 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in kellerlampe?

Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Gesamtgröße. The return rate is 1.9%.

When does demand for kellerlampe peak?

Demand peaks in Oct–Nov; the busiest month runs 2.0× the quietest.

What does it cost to enter the kellerlampe niche?

Listings span €3.35–€26.54; the average listing price is €13.12 (sweet spot $15–$100). The average incumbent carries 706 reviews — the moat a new listing must climb.

kellerlampe

Worth a look

Shows no brand lock-in (top 5 brands take 51% of clicks), but soft demand (-24.5% this quarter) keeps it on the watch list.

Brand share

Great51%

top-5 brand share — no brand owns this niche

Returns

Great1.9%

return rate — above 5% kills the launch gate

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Review moat

Good705.95

avg incumbent reviews — the moat a new listing must climb

Avg price

Good€13.12

avg listing price — sweet spot $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Price range

Good€3.35–€26.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Market size

Okay€111K

€111K/yr · 269K searches

Growth

Bad-24.5%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, kellerlampe is a €111K/yr Amazon Germany market (269K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 51/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

kellerlampe market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: €164K–€197K; units × avg price
Conversion rate: 3.1%
Avg BSR: #135
Page quality: 0%
Prime: 86%
Sponsored: 83%
Out of stock: 9.9%
Avg brand age: 49 months
Avg seller age: 196 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 rising

Sellers

Top-5 brand share

51%

Top 20: 95%

Top-5 click share

40%

Top 20: 78%

Open market

43%

Zenitech15%
Brennenstuhl14%
Peasur8%
Yesenlight7%
ALUSSO6%
da LIGHT6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.5% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Open Trend

Top kellerlampe search terms

kellerlampe94K/yr -21.9%3.6% conv.
kellerlampe led50K/yr -45.0%2.5% conv.
led kellerleuchte20K/yr -22.9%2.5% conv.
kellerleuchte15K/yr -12.8%3.6% conv.
keller lampe8K/yr -17.1%2.6% conv.
lampe keller8K/yr -19.9%3.1% conv.
kellerleuchte led8K/yr -26.4%3.4% conv.
lampe gartenhaus4K/yr +109.9%1.2% conv.
stalllampe9K/yr -18.6%1.9% conv.
schiffslampe5K/yr -7.2%1.3% conv.

All search terms

Top kellerlampe products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Zenitech - Ovales Bullauge 60W IP44 E27 - Hochbeständige Kunststoffbasis mit Schutzgitter - Außenbeleuchtung für Garten und Terrasse - Weiß

Zenitech€5.404.3★282 rev

Peasur Feuchtraumleuchte LED 60CM 3000K/4000K/6500K LED Deckenleuchte Röhre 18W 1980LM Leiste Flach IP65 Wasserfest Lampe Lichtleiste für Werkstattlampe Kellerlampe Leuchtstoffröhre

Peasur€12.094.5★354 rev

Brennenstuhl LED Ovalleuchte OL 1650 (15W 1680lm 4000K IP65 Kellerleuchte zur Wandmontage)

Brennenstuhl€9.694.4★157 rev

Kellerlampe LED 18W 2000Lm Neutralweiß 4000K LED Ovalleuchte IP65 Wasserfest Wandleuchte Außenleuchte ldeal für Kellertreppe Balkon Keller Waschküche Terrassen oder Gartenhäuser Weiß

Yesenlight€13.824.9★56 rev

Brennenstuhl Ovalleuchte Color / Lampe für Außen - und Innenbereich (spritzwassergeschützte Leuchte zur Decken- und Wandmontage IP44) Farbe: schwarz

Brennenstuhl€5.784.2★131 rev

Newest

by launch date

TONFFI LED Feuchtraumleuchte 120cm 36W IP65 Feuchtraumlampe [4500LM 6000K Kaltweiß] - Verknüpfbare Wannenleuchte für Bad Keller Garage Werkstatt Büro | Verbesserte Version

TONFFI€20.63102 rev

10mo ago

Kellerlampe LED 18W 2000Lm Neutralweiß 4000K LED Ovalleuchte IP65 Wasserfest Wandleuchte Außenleuchte ldeal für Kellertreppe Balkon Keller Waschküche Terrassen oder Gartenhäuser Weiß

Yesenlight€13.8256 rev

10mo ago

Peasur Feuchtraumleuchte LED 60CM 3000K/4000K/6500K LED Deckenleuchte Röhre 18W 1980LM Leiste Flach IP65 Wasserfest Lampe Lichtleiste für Werkstattlampe Kellerlampe Leuchtstoffröhre

Peasur€12.09354 rev

11mo ago

Deckenlampe LED Deckenleuchte Flach Rund Ø223mm Ultra Dünn Lampe Decke Flurlampe 18W Weiß 4000K 1600LM Modern IP44 Badlampe Badezimmerlampe für Wohnzimmer Schlafzimmer Balkon Bad Flur Keller Küche

Swoieltr€8.71731 rev

1y ago

ALUSSO 2er Set LED Röhre 120cm Superhelle 40W 4800lm Lichtleisten Integrierte Leiste Farben Veränderbar Leuchtstoffröhre Kaltweiß Neutralweiß Warmweiß Lichtleiste für Küche Garage Werkstatt Keller

ALUSSO€22.25275 rev

1y ago

What buyers say about kellerlampe

What buyers praise and complain about, mined from review topics.

What buyers love

Helligkeit/Glanz/Glühen49%

“Super Lampe”

Montage/Installation13%

“Leicht zu installieren”

Preis-Leistungs-Verhältnis11%

“Preis / Leistung : SUPER”

Qualität insgesamt8%

“Super Produkt”

beworben Vs Tatsächliches Produkt3%

“Genau so wie es sein soll”

Gesamtgröße2%

“Passt”

Benutzerfreundlichkeit2%

“Leicht anzubringen”

Design insgesamt2%

“Moderne Deckenleuchte mit ansprechendem Design”

Gewicht leicht1%

“ultraleicht”

Montage1%

“Klasse Teil sehr gut zu montieren Top Ausleuchtung Tip”

What buyers complain about

Haltbarkeit15%

“Geringe Haltbarkeit”

Qualität insgesamt13%

“Müll”

Gesamtgröße10%

“Die Schraubklemmen sind eng”

Montage/Installation8%

“Die Installation erfordert Geduld”

Montage7%

“Klemmen halten nicht”

beworben Vs Tatsächliches Produkt2%

“Nicht ganz identisch mit dem Produktfotos”

Helligkeit/Glanz/Glühen2%

“schwache Ausleuchtung”

Materialqualität2%

“Billigste Materialien”

Add-Ons/Anhänge2%

“Nicht zu Befestigen”

Konnektivität – insgesamt2%

“Kabelanschluss sehr brüchig”

Top return reasons

Gesamtgröße47%

Helligkeit/Glanz/Glühen9%

Funktionalität insgesamt6%

Defekt Material/Teile6%

Montage5%

Qualität insgesamt3%