Kelle
MaybeAn estimated 0.5% of orders come back. But demand is soft, at +9.9% this quarter, so Kelle is a Maybe.
- Flapen Score
- 57 / 100Top 17% of 3,232 Baumarkt niches · +8 vs the category median of 4957
- Market size
- €216K/yr222K searches / yr
- 90-day growth
- +9.9%search demand this quarter
- Competition
- 56%top-5 click share · 16 brands · 35 sellers
Flapen Score
Kelle against its category
The dotted line is the Baumarkt average. Past it, Kelle is stronger. Inside it, weaker.
Market
The Kelle market on Amazon at a glance
Shoppers on Amazon Germany searched for Kelle 222K times last year and spent an estimated €216K. The top 5 brands take 78% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 6.0% of those searches ended in a purchase.
Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €216K a year.
- Searches, last 12 months
- 222K
- Growth, 90 days vs prior 90
- +9.9%
- Conversion, latest week
- 6.0%
- Market size, estimated
- €216Ka year
- Peak month
- April1.4× the quietest month
- Top search term
- maurerkelle81K searches a year
02 · Price
A sale here is worth €16.26.
Listings sell for €16.26 on average, from €5.40 to €59.61. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €16.26 that is €4K to €8K a year per listing.
- Average price
- €16.26inside the $15 to $100 sweet spot
- Price range
- €5.40–€59.61
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €4K–€8K
- Returns
- 0.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #32 within Maurer- & Verlegewerkzeug. It carries 333 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 75%
- Out of stock, average day
- 7.9%
- Average rank
- #32in Maurer- & Verlegewerkzeug
- Average rating
- 4.46 starsAmazon Germany average 4.37 stars
- Average reviews
- 333per listing
- Listings tracked
- 28
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Kelle products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
COMENSAL Maurerkelle 100 mm - Gipserspachtel - Stukkateurkelle - Edelstahl Rostfreie - Gipserkelle - Rutschfestes Softgriff - Made in EU
- Price
- €5.50
- Rating
- 4.7/5
- Reviews
- 201
- Age
- 4y ago

COMENSAL Maurerkelle 160 mm - Gipserspachtel - Stukkateurkelle - Edelstahl Rostfreie - Gipserkelle - Rutschfestes Softgriff - Made in EU
- Price
- €5.83
- Rating
- 4.4/5
- Reviews
- 121
- Age
- 4y ago

Colorus Profi Maurerkellen Set - Maurer Werkzeug 7 tlg rostfrei Edelstahl | Putzkelle Maurerkellen Set | Maurerwerkzeug Maurerkelle Gipserspachtel Gipserkellen Verputzer Werkzeug Set Maurer
- Price
- €29.93
- Rating
- 4.6/5
- Reviews
- 221
- Age
- 6y ago

Hardy Working Tools Kelle 16 cm x 11 cm Maurerkelle Serie 28 Putzkelle aus Edelstahl und Ergonomischer 2-Komponenten-Griff Kellen für Putz Gips oder Kleber und Spachtelmassen
- Price
- €7.34
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 3y ago

BLOSTM Maurerkellen-Set 5-teilig Ziegelfugenwerkzeug Messkelle Putzkelle aus robustem Karbonstahl Maurerwerkzeuge mit weichen Griffen (5 Stück)
- Price
- €19.21
- Rating
- 4.2/5
- Reviews
- 911
- Age
- 3y ago
Trending
estimated 90-day click momentum
Edelstahl Glättekelle mit Softgriff Traufel 28x11cm Spachtel Kelle Putz glatt Maurerkelle Putzkelle Stukkateurkelle Spachtel Werkzeug zum Verputzen Glätten
- Price
- €7.25
- Rating
- 3.6/5
- Reviews
- 7
- Age
- 5mo ago

Stukkateurkelle 160mm Maurerkelle Kelle ColorExpert
- Price
- €9.49
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 11y ago

COMENSAL Maurerkelle 160 mm - Gipserspachtel - Stukkateurkelle - Edelstahl Rostfreie - Gipserkelle - Rutschfestes Softgriff - Made in EU
- Price
- €5.83
- Rating
- 4.4/5
- Reviews
- 121
- Age
- 4y ago

Haromac Maurerkelle 180 mm mit S-Hals Stahl gehärtet Made in Germany 11020180
- Price
- €8.13
- Rating
- 4.9/5
- Reviews
- 7
- Age
- 14y ago

HAROMAC Stukkateurspachtel Made in Germany 60 mm gehärtet und geschliffen Rostfrei Edelstahl Holzgriff in blau Gipserspachtel Gipserkelle
- Price
- €5.40
- Rating
- 4.5/5
- Reviews
- 220
- Age
- 14y ago
Newest
by launch date
Edelstahl Glättekelle mit Softgriff Traufel 28x11cm Spachtel Kelle Putz glatt Maurerkelle Putzkelle Stukkateurkelle Spachtel Werkzeug zum Verputzen Glätten
- Price
- €7.25
- Rating
- 3.6/5
- Reviews
- 7
- Age
- 5mo ago

Kabou Profi Maurerkellen-Set Kellenset mit Glättekelle Zahnkelle Trapez-Spachtel Spachtelkelle Stuckateurkelle rostfrei Fassadenspachtel Baueimer uvm.
- Price
- €59.61
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago

Profesius 13tlg. Maurerkellen Set Gipserspachtel Glättekelle Stuckateurkelle Malerspachtel Maurer- Fliesenleger- und Verputzerwerkzeug Set
- Price
- €39.61
- Rating
- 4.0/5
- Reviews
- 22
- Age
- 1y ago

suokoun Spachtel Set 4 Stück Spachtel Werkzeug aus Edelstahl mit Kunststoffgriff Malerspachtel für Tapeten & Wände(50mm 100mm 150mm 200mm)
- Price
- €8.39
- Rating
- 4.5/5
- Reviews
- 4,303
- Age
- 1y ago

Hardy Working Tools Kelle 16 cm x 11 cm Maurerkelle Serie 28 Putzkelle aus Edelstahl und Ergonomischer 2-Komponenten-Griff Kellen für Putz Gips oder Kleber und Spachtelmassen
- Price
- €7.34
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
35
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 93%
Open market
17%
- COMENSAL27%
- Colorus18%
- HARDY WORKING TOOLS14%
- HAROMAC10%
- BLOSTM9%
- MIVOS5%
- Open — no brand owns it (10 brands, 17%)
Demand
Kelle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Kelle search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- maurerkelle81K/yr
- kelle67K/yr
- maurerkellen set18K/yr
- kellen set11K/yr
- putzkelle9K/yr
- kellen9K/yr
- maurer kelle6K/yr
- spachtelkelle5K/yr
- maurerkellen5K/yr
- gipserspachtel5K/yr
Reviews and returns
What reviews say buyers love and hate about Kelle
We read the reviews and the return reasons for every product selling here.
“Werkzeug bricht sofort”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kelle questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









